Mobile

May 15, 2015Boomers And Smartphones: The Freedom To Be ConnectedMediaPost by Gordon Plutsky There have been few products or technical advances that have had as far reaching an impact...

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May 12, 2015How to build audiences with single-subject news productsAmerican Press Institute As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a...

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Lead Generation

May 14, 2015The 4 Big Reasons You Need an ABM Strategy Right NowIDC There are four significant trends making account-based marketing (ABM) a major focus for B2B marketers: Rising customer expectations are...

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May 12, 2015How to build audiences with single-subject news productsAmerican Press Institute As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a...

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Digital Media

May 15, 2015'Dirty’ Data & Email Subject LinesIDG Connect Marketers This week’s marketing news roundup focuses on marketers wasting time on ‘dirty’ data and which email subject...

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May 21, 2015CIOs put the Internet of Things in perspectiveCITEworld In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the...

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Tech Business & Marketing

May 15, 2015Top Tips: Personalising the B2B Experience  Jonathan Pritchard, Managing Partner, Tangent Snowball Jonathan has been with Tangent for ten years. Responsible for loyalty strategy and...

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May 21, 2015CIOs put the Internet of Things in perspectiveCITEworld In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the...

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Advertising & Marketing

May 15, 2015Why Digital Marketers Must Drive the Customer JourneyHanding off customers, from marketing to sales to customer service, seems a bit jolting in today’s digital world. These days,...

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May 12, 2015How to build audiences with single-subject news productsAmerican Press Institute As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a...

continue reading...