Mobile

April 15, 2014The rise of mobile apps and the decline of the open web — a threat or an over-reaction?Gigaom As the use of mobile devices continues to climb, the use of dedicated apps is also increasing — but...

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April 16, 2014For Facebook, Measuring Across Devices And Apps Is A Huge FocusAdExchanger Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd,...

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Social Media

April 15, 2014The beginner's guide to measuring social media ROIRagan For a marketer, return on investment defines a campaign’s success, and many executives demand hard numbers. According to a study...

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April 16, 2014For Facebook, Measuring Across Devices And Apps Is A Huge FocusAdExchanger Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd,...

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Lead Generation

April 15, 2014New Expectations for CMOsIn a new CMO report from Deloitte and Salesforce ExactTarget Marketing Cloud, the 5 new CMO expectations were discussed. The 5 expectations...

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January 15, 2014Latin America: Leaning on Mobile Tech in 2014Mobile technology and communications appear to offer some bright prospects for Latin America in 2014, helping the region to accelerate...

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Digital Media

April 15, 2014Millennials Trust User-Generated Content 50% More Than Other MediaMashable It seems as if millennials have avoided traditional media ever since they learned how to read. The results of...

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April 17, 20145 Behaviors of Digital PerformanceCIO Dashboard In our 2014 Digital IQ survey of almost 1,500 business and technology executives, only 20% of respondents are highly confident...

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Advertising & Marketing