Mobile Video Campaigns Grow 22% Quarter over Quarter
MediaPost
Digital video is making serious inroads on mobile devices, according to new data shared by mobile video ad network Rhythm New Media. The mobile company has seen big jumps in the number of advertisers using mobile video, and also on the reach of mobile video.
The number of marketers using in-stream video in their mobile campaigns has grown 22% quarter over quarter, and now 93% of advertisers are using in-stream mobile video, up from 76% in the fourth quarter of 2011 across Rhythm’s network.