Advertising & Marketing Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

mobile

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Microsoft Proving it is a Software and Services Company

ZDNet

If anyone still had doubts about whether Microsoft has moved from a “devices and services” company to a “productivity and platforms” one, those misgivings should be gone as of today, March 1.

As rumored, Microsoft has struck a deal with Samsung to preload several Microsoft applications and services on the the new Samsung Galaxy S6 Android phone. At least so far, this news looks to overshadow the new low-/mid-range Windows Phone devices expected to be unveiled by Microsoft and its mobile OEM partners at Mobile World Congress this week.

The Galaxy S6 comes with all the key Google apps preinstalled, as one would expect. But it also is preloaded with Microsoft’s OneNote note-taking app and OneDrive cloud storage app/service. Samsung’s spec sheet says the S6 and S6 Edge will offer users 115 GB of free OneDrive storage for two years. From screen shots on various sites, it looks like Skype is preloaded on these new Samsung devices, too, and available via a Microsoft apps folder.

Microsoft’s mobile Office apps for Android are not part of the preload deal, which was originally reported, and later amended, by SamMobile.com. Users who want Office Mobile for Android can download it; updated versions of the mobile Office apps for Android phones are coming at a future date.

In recent months, Microsoft’s interest and ability to build really nice cross-platform applications for iOS and Android has become more evident. OneNote, OneDrive, Skype and the evolving Office universal apps are available for iOS, Android and Windows/ Windows Phone.

But today is the first time (I believe) that Microsoft has struck a deal with a non-Windows/Windows Phone OEM to preload any of its apps and services on its devices. Technically, I guess you could count the Apple-Microsoft deal via which Microsoft’s Bing search is the Web-search fallback for Siri as another example of an OEM preload deal. But to me, today’s Microsoft-Samsung deal is more of a true first in this category.

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A New Industry: These Groups Love Freelancers

Jeremiah Owyang

A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers.

Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to participants. Nearly everyone is now creating, sharing, chatting, rating and ranking alongside the mainstream media. Just as we saw in the social media and blogging industry the rise of organizations to cater to these new influencers, such as BlogHer, Federated Media, Clever Girls, Glam and IZEA to offer events, gifts, sample products, services, and more, we’re beginning to see it repeat.

The Collaborative Economy industry is birthing many groups to help service providers. That same metaphor is now repeating in the Collaborative Economy. Individuals, called “micro-entrepreneurs” or “freelancers” or “Makers” or “hosts/drivers/taskrabbits” are now creating their own goods and experiences, alongside Fortune 500 companies. To help standardize the language being used in the Collaborative Economy, these folks are called Providers, who offer rides, homes, goods, and services to Partakers, learn more about the three Ps, on this definitive post.


Social Media vs Collaborative Economy: Reach and Intimacy

Trusted Peer Cohort Reach Intimacy
Social Media Influencers, Bloggers, and YouTube celebs. High, they can reach thousands to millions of eyeballs in a single tweet, and with engagement, a network effect. Low, they’re unable to have meaningful converations with all of their following.
Providers, Freelancers, Airbnb Hosts, and RideShare Drivers. Low, they can only reach those in proximity they’re working with. High, since peers trust them for rides and experiences, they’ll trust them for recommendations of other offerings.

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How Google’s Emphasis On Mobile Will Affect You

MediaPost

When it comes to search algorithm changes, Google has gone from making official announcements to a “this is something we do every day so don’t expect to hear from us” attitude. With this in mind, the upcoming mobile-friendly algorithm change is a very big deal. As background, here is a high-level history of events:

  • June 11, 2013: Google announced specific recommendations for developing mobile-friendly websites. It listed common configuration mistakes and explicitly called out faulty redirects and smartphone-specific errors (incorrectly served 404s, Googlebot Mobile and unplayable videos).
  • September–October, 2014: Google tested several different mobile-specific indicators, using both mobile-friendly and non-mobile-friendly icons.
  • November 18, 2014: Google officially launched mobile-friendly designations to results in mobile search.
  • February 26, 2015: Google announced that, on April 21, it will be expanding its use of mobile-friendliness as a ranking signal.

Google has gotten very serious about mobile search and is taking a primary role in improving the experience. In other words, we’re on notice to clean up our site(s). The good news is that Google is providing instructions and tools to help us do this. Here are the top three things that every website owner needs to do in anticipation of the April 21 deadline:

1)     Make use of Google’s guide to mobile-friendly websites.Google provides a 60+ page guide that discusses why and how to build a mobile-friendly website. There are dedicated guides for several open-source CMS platforms (WordPress, Drupal, Joomla, etc.), as well as a specific guide to mobile SEO, with special emphasis on avoiding common mistakes.

2)     Test your site using Google’s Tools. Users of Google Webmaster Tools (WMT) are already familiar with Google’s emphasis on mobile, as WMT has been alerting users to “fix mobile usability issues found on site xyz.” Clicking on “View details” brings users to a three-step process: 1) Inspect mobile issues, 2) Follow these guidelines and 3) Fix mobile usability issues. For those just starting out or who don’t have a WMT account, Google provides the ability to test a single page. This report groups all of the errors in one page and links on how to fix the errors, based on how the site was built (I built via CMS, I built myself, I had someone build the site).

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How Important Is Mobile, Anyway?

SocialMediaToday

Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”

If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and demote those pages in the search results for mobile queries. Google plans to roll this out April, 21 2015.

They’ve even provided a tool to test how mobile friendly your website is. Note that they’re apparently working out some kinks so make sure you read this post before testing.

WHAT IS MOBILE OPTIMIZATION?

Optimizing a website for mobile users can mean implementing techniques like responsive design. But adding in some responsive breakpoints for tablets and mobile devices isn’t all it takes.

And sometimes responsive might not be the best approach. There are times when a mobile-only page or website makes more sense. Measurable SEO Founder Chuck Price weighs the pros and cons of mobile-only and responsive design in this useful post.

Whether responsive or mobile-only, you’ll want to factor in speed and usability when optimizing for mobile…

SPEED

Your site speed depends of the server where its hosted and the files the user is required to download. I would recommend hosting your site on a virtual dedicated server or similar. You will pay more for this but its worth it.

Hosting on a shared server where you pay $10 a year for a service pitched by a race car driver is less than ideal. A shared server is one server with a bunch of other sites sharing the server’s resources. The low cost host will load these to capacity for maximum profit. This will slow server speed as more websites are being access – eating up resources.

Read more tips here… 

What Is 5G, and What Does It Mean for Consumers?

Recode

In a few years, you may be able to download a full-length HD movie to your phone in a matter of seconds rather than minutes. And video chats will be so immersive that it will feel like you can reach out and touch the other person right through the screen.

At least, that’s what the wireless companies envision for the future of mobile. While many parts of the world are still awaiting the rollout of 4G networks, the telecom industry is already looking ahead to the next generation of cellular technology, called 5G.

 What Is 5G, and What Does It Mean for Consumers?

It was a big topic of discussion at the Mobile World Congress show last week, where companies like Nokia Networks, Huawei and Ericsson talked about what each is doing in the area of 5G and the possibilities it will create. (MWC is an annual event in Barcelona where the wireless industry comes together to show off the latest devices and technologies.)

But as an emerging technology, there are a lot of questions surrounding 5G. What is it exactly? How will it work? How will it affect consumers?

I asked industry experts, as well as companies like Nokia and Huawei, for their takes on 5G. Most agreed: The technology is still a long way from becoming a reality, but it has the potential to completely change the way we interact with wireless devices, from the smartphones in our pockets to the cars we drive.

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5 Tips For Mobile Video

Journalism.co.uk

Mobile and video are two buzzwords of digital journalism from recent years, but there were initial doubts over whether they could be combined successfully.

As screen sizes have grown and internet connectivity improved, the concept is no longer in question.

Mobile was the focus at last week’s Online News Association event in London, and Cameron Church, director of digital video company Stream Foundations and previously of Brightcove, discussed his work in helping news publishers make the most out of their video offering, especially on mobile.

He shared his thoughts and advice on the subject.

‘You are not your audience’

“Unless you sit there and click play a million times a day or week,” said Church, “you’re not going to be the one that gets to choose what works or doesn’t work.”

While producers or journalists may sit in their cosy, stationary editing suite or at a desk, the audience is out watching video on the move.

Editors still need to “empower creative spirit,” he said, “but rein them in a little bit because they have to get back into real connection” with serving their audience.

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The Most Powerful Player in Media You’ve Never Heard Of

Wall Street Journal

Across the media landscape, high-stakes battles are raging over measurement.

In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them. In the TV world, networks say traditional ratings aren’t adequately measuring viewing on digital platforms.

At the center of the storm is a body few in the media industry pay attention to: the Media Rating Council.

The little-known New York-based outfit, a non-profit founded in the 1960s, is the lone organization setting the rules for how media consumption is tracked. It is charged with accrediting and auditing the Nielsens and Rentraks of the world, putting it in position to influence the flows of billions of advertising dollars in television and online in coming years.

“People don’t even know we exist,” said George Ivie, the MRC’s chief executive.

In the digital advertising world, though, MRC has lately come into the spotlight as the debate heats up over viewability. For years, media companies charged advertisers every time an ad was “served” on a Web page. But there are many occasions when users can’t possibly see those ads, because they scroll past them or because they’re on part of a page that isn’t visible.

About four years ago, several of the ad industry’s largest trade organizations launched an initiative to move the industry toward a “viewability” model in which marketers pay for ads that are actually able to be seen, not just served. The MRC was tapped to serve as the standard setter and quasi-referee.

After an exhaustive process, last year the MRC–in conjunction with the Association of National Advertisers, the American Association of Advertising Agencies and the Interactive Advertising Bureau–released its standard: an ad is viewable as long as 50% of it appears on a person’s screen for one second, and two seconds for video ads. The organization has accredited 16 different companies to track viewability for display ads, and six for video ads—a total of 18 companies.

The early reviews of MRC’s work are harsh in some corners of the digital advertising industry. Publishers say complying with the viewability standard is a nightmare, because all of the accredited companies have different methods and technologies to measure viewability and arrive at conflicting results. That has caused messy and heated negotiations between advertisers and publishers.

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6 Technology Innovation Sources for Outside-In Learning

CIO Dashboard

The speed and variety of new ideas makes technology innovation harder than ever before. For most of the last 30 years, those of us in the field of information technology only really concerned ourselves with one major new technology trend at a time – distributed computing, GUIs, OOAD or data warehousing. Now we have not one, but a flood of technologies: mobile, social media, big data and analytics, cloud, the Internet of Things and 3D printing, to name a few, rushing toward us all at once. The reassuring news is that there are as many sources of learning and opportunity to fuel innovation as there are technologies to consider integrating into your technology portfolio. But, you need to know where to look.

Most corporations have a history of learning about new technologies by tapping a few trusted vendors, attending a conference or two and and reading trade publications. Some of the more progressive companies look to universities. Even fewer today rely on the venture capital world and some have taken on their own corporate venturing. But, companies don’t have to invest millions to partner with a university or fund a venture business to innovate in today’s disruptive digital marketplace.

The barriers of entry to innovate have never been lower as easy-to-access communities with ideas and talent grow more and more plentiful. For a fraction of the cost of traditional outside-in innovation, you can open the door to intriguing worlds and be inspired to create a new product or business model, source talent or acquire a company. I guarantee that if you explore at least one of these communities your mind will start to swim with possibilities for how to push your company’s agenda forward. It’s time to fight fire with fire to stoke the flames of innovation by bringing the outside in.

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The Only 10 Slides You Need in Your Pitch

Guy Kawasaki

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.

  • Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business.
  • Twenty minutes. You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
  • Thirty-point font. The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.

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