Android tablets have nearly caught up to iPad devices as the world’s most popular tablet platform, and some project that they may even overtake iPads later this year. According to new research from app analytics company Localytics, the U.S., and specifically Amazon, should take the most credit for that trend: some 59% of all Android tablet usage came from the U.S., with over half of that attributed to Kindle Fire and Fire HD tablets, working out to a 33% share.
The explosion of the mobile Web has sparked a debate over the best approach for developing applications that give consumers and employees what they have come to expect: access to whatever form of content they want, whenever and wherever they want it. In fact, 2012 may be remembered as the year HTML5 – the catch-all term used for the latest protocols that define the content, layout, and navigation of Web pages through browsers – took the Internet by storm. Yet concerns surrounding HTML5’s architecture linger, along with a debate concerning the use of native mobile apps versus apps developed for the mobile Web.
Why should anyone care? Because as consumers spend more time on their smartphones surfing the Web, downloading apps, playing games and streaming movies, app creators must determine how best to create richer and more functional experiences across an ever-growing number of device platforms. The wrong choice can result in considerable extra expense, or in users being dissatisfied with poor quality and lack-luster performance.
Compared to previous versions of HTML, HTML5 makes it easier to create feature-rich Web-based applications that can be updated remotely with new functionality without requiring users to download and install an update each time. Generally speaking, HTML5 helps reduce the functionality gap between mobile websites and apps.
A broad swath of marketing executives expects interactive advertising to continue its strong growth, this year. According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45%) of respondents believe digital advertising will grow by 10% to 15% in 2013. The median growth rate remained consistent in the last two years at 13%, reports AdMedia, which surveys executives in the fields of advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media.
Industry heads remain bullish about mobile’s prospects. In fact, four in 10 respondents (40%) say they expect to see an increase of at least 20% in mobile. Plus, the majority (53%) expect video ad spending to grow between 10% to 20%, while over one-half (55%) anticipate social ad spending to grow between 10% and 20%.
For its research, the company surveyed more than 7,400 domestic and international executives late last year — 52% of whom identified themselves as being in the “services/marketing or media technology” fields; 16% of whom said they were in the “content” business; while 32% checked the “multiple/other business” box.
Real-time bidding promises to impact the way in which mobile ad inventory is traded and can significantly boost performance, according to a new report from Adfonic. However, it still comes with some challenges for marketers and its future role is by no means guaranteed.
In a report that was released today, Adfonic compares RTB with non-RTB methods for running mobile advertising campaigns and finds that the clickthrough rates for RTB ads is 97 percent higher on average. Results are even higher for certain verticals such as fashion and style and when RTB is combined with rich media.
“Today, RTB is still a ‘mid sized’ part of the mobile ad space,” said Howie Schwartz, CEO of Human Demand, a mobile DSP focused on real-time bidding. “Twelve months ago, I would have said that it is a tiny part, so we have experienced significant growth and scale.
“OpenRTB as a standard has really sped up integrations and access to supply,” he said. “I think the next big growth areas in mobile RTB this year will focus on: hyper local, mobile audience, rich media, mobile video.”
RTB is the programmatic trading of mobile ads based on algorithms. By bidding for inventory in real time, advertisers can access impression-level attributes very specific to their audience and are likely to pay less because they eliminate most of the friction from the sales process.
SEOUL (Reuters) – Samsung Electronics, the world leader in mobiles and memory chips, likely earned a quarterly profit of $8.1 billion, as it sold close to 500 handsets every minute and as demand picked up for the flat screens it makes for mobile devices, including those for rival Apple Inc products.
That run of five straight record quarters may end in January-March on weak seasonal demand, though a strong pipeline of smartphones – the South Korean group’s biggest earner – and improving chip prices have eased concerns that earnings growth could slow this year, powering Samsung shares to record levels.
While Apple rolled out just a single new smartphone, the iPhone 5, last year globally, Samsung bombarded the market with 37 variants tweaked for regional and consumer tastes, from high-end smartphones to cheaper low-end models. By comparison, Taiwan’s HTC Corp released 18 models, Nokia 9 and LG Electronics 24.
Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year. Malware targeting mobile users is already a big concern for the Android platform and the problem is likely to get worse before it gets better. Other areas of concern include worms, drive-by downloads, botnets and potential infrastructure attacks.
“Mobile security will definitely be become a larger issue in 2013 as the increase of usage and dependency move up exponentially,” said John Ceraolo, chief security officer at3Cinteractive, Boca Raton, FL.
A wave of malware on Android phones is currently affecting China and Russia, with reports suggesting these countries are seeing a 40 percent infection rate. While this strain of malware has not yet reached the U.S., it is likely to do so this year, per Mr. Ceraolo.
The dirty secret of BYOD is that employees are giving up their personal privacy in exchange for the convenience of choosing their own phone and conducting life on a single device.
It’s all well and good to have that freedom, but there are ways to balance employee personal privacy with the needs of the company says, Apperian’s CTO Carlos Montero-Luque.
Montero-Luque says employees face two main challenges when they accept the BYOD bargain, and they might not even realize it.