A year after Apple co-founder Steve Jobs’ death, the company has changed, analysts said today. Oh, no it hasn’t, said others.
There’s no question that in the 12 months since Jobs’ death on Oct. 5, 2011, Apple has remained a powerhouse — some would hazard thepowerhouse — in technology.
Yesterday, Apple’s share price closed at $666.80, 79% above its price one year ago today. Revenue for the second quarter — the most recent earnings reported by Apple — was $35 billion, up 23% from the same quarter in 2011. And in the quarter ending June 30, 2012, Apple sold a record 17 million iPads, the tablet that Jobs himself introduced in January 2010.
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and conducted by comScore. For the ad-related part of the study, the companies looked at 100 recent mobile campaigns on the Say Network to understand which elements made them most effective.
The study found that rich media features, such as product carousels, mapping and “lookbooks,” saw click-to-site rates three times as high as similar mobile ads without these interactive tools. Video in mobile ads increased time spent. For auto ads, average time spent increased 28% compared to ads without video, and 32% for technology industry ads.
By, Matt Yorke
The popularity of cellphones is well known but the speed at which smartphones have overtaken traditional mobile phones is remarkable. That transformation is brought into focus in research by IDG Global Solutions (IGS). In a worldwide survey of more than 21,000 IT, business, and consumer users, IGS found that 77% use a smartphone for business and/or personal use. The smartphone is also replacing single use devices.
Consumers are often switching between multiple screens during the day with smartphones leading as a starting point for online activities, according to a new study from Google. Google’s “The New Multi-screen World: Understanding Cross-platform Consuming Behavior” study takes a deep-dive look at how consumers interact with multiple screens each day, which presents strong implications for how marketers should be integrating television, desktop, smartphone and tablet campaigns. Additionally, the study looked at how consumers treat content differently on each medium.
“The research showed that smartphones are the backbone of consumer’s multi-screen behavior as they’re the device we interact with most and use most often in combination with another screen,” said Dai Pham, marketing manager of mobile ads at Google, Mountain View, CA.