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Digital Media Events
Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

Digiday Conference & Expo

 05/27/2013 - 05/28/2013 New York NY

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

OMMA Premium Display

 07/23/2013 Los Angeles CA

OMMA RTB

 07/25/2013 Los Angeles CA

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

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Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Rich Media Banners in HTML5 Enhance the Mobile Website Experience

October 12th, 2012

ClickZ

With the growing popularity of mobile websites, HTML5 rich media banners have become an excellent way for advertisers to communicate with their target audiences. Rich media has always elevated the click-through rate of banner advertisements, and now with the help of HTML5, the level of engagement in mobile advertising is increasing.

HTML5 rich media banners top the banner advertisements of the past, which were designed exclusively to drive traffic to external mobile-formatted websites. There are a number of advantages to creating banners with HTML5. For example, HTML5 can be used to incorporate a variety of interactive elements and content into banners, including video, music, and games, which help to engage viewers.

The development of HTML5 is also enabling businesses to expand the reach and depth of their marketing campaigns. The open, cross-platform rich media standards of HTML5 technology are compatible across the broad range of mobile devices that are available today, including Apple iOS and Android. Apple and Android developers have tried to create their own solutions.

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Categories: Digital Media Blog, Digital Media News, Mobile Blog, Mobile News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile to overtake TV to become first screen

October 12th, 2012

BizReport

YouTube’s Global Head of Content, Robert Kyncl, announced at the recent Abu Dhabi Media Summit that smartphones and tablets won’t be ‘second screens’ for much longer. He is confident that watching video content on mobile devices will soon surpass television. Based on previous mobile traffic figures he could be right. A quarter of total video traffic on YouTube today comes from mobile, up from just 6% eighteen months ago.

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Categories: Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

Steve Jobs is missed, but Apple’s stronger now than a year ago, analysts say

October 9th, 2012

Computerworld

A year after Apple co-founder Steve Jobs’ death, the company has changed, analysts said today. Oh, no it hasn’t, said others.

There’s no question that in the 12 months since Jobs’ death on Oct. 5, 2011, Apple has remained a powerhouse — some would hazard thepowerhouse — in technology.

Yesterday, Apple’s share price closed at $666.80, 79% above its price one year ago today. Revenue for the second quarter — the most recent earnings reported by Apple — was $35 billion, up 23% from the same quarter in 2011. And in the quarter ending June 30, 2012, Apple sold a record 17 million iPads, the tablet that Jobs himself introduced in January 2010.

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Categories: Mobile Blog, Mobile News, Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Video Ups Mobile Ad Engagement

October 8th, 2012

MediaPost

Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and conducted by comScore. For the ad-related part of the study, the companies looked at 100 recent mobile campaigns on the Say Network to understand which elements made them most effective.

The study found that rich media features, such as product carousels, mapping and “lookbooks,” saw click-to-site rates three times as high as similar mobile ads without these interactive tools. Video in mobile ads increased time spent. For auto ads, average time spent increased 28% compared to ads without video, and 32% for technology industry ads.

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Categories: Advertising & Marketing Blog, Advertising & Marketing News, Advertising & Marketing Research, Mobile Blog, Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Mobile Social Media Marketing Hasn’t Taken Off

October 1st, 2012

Digiday

Mobile social media is like the Reese’s Peanut Butter Cup of marketing: two great tastes that are even better together. Social media is all about communication, and mobile devices are designed around facilitating communication.
Now, try to think of great mobile social marketing campaigns. How quickly do any come to mind? There seems to be a large-scale disconnect between mobile marketing and social media marketing, even though the two together sit at this sweet spot of an intersection of two of the fastest-growing marketing channels. Mobile programs tend not to be inherently social by design, while social marketing programs tend to include mobile as an afterthought, if at all. There are a number of reasons why this hasn’t happened as fast as it should to keep up with shifts in consumer behavior.

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Categories: Mobile Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,

Instagram surges past Twitter in mobile user race

October 1st, 2012

Computerworld

By Sharon Gaudin

Instagram has seen a huge spike in popularity among mobile device users over the past six months, pushing it past Twitter for the first time.

Instagram, which is just two years old, went from 886,000 daily mobile users in March to 4,589,000 in June and 7,302,000 in August, a nearly 8.5-fold increase, according to comScore, an online tracking and analytics firm. Twitter had 6,868,000 daily active mobile users in August, up 24% over the same six month period. comScore said.

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Categories: Mobile Blog, Mobile News, Mobile Research, Social Media Blog, Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

The Smart Mobile Transformation

September 13th, 2012

BtoB

By, Matt Yorke

The popularity of cellphones is well known but the speed at which smartphones have overtaken traditional mobile phones is remarkable. That transformation is brought into focus in research by IDG Global Solutions (IGS). In a worldwide survey of more than 21,000 IT, business, and consumer users, IGS found that 77% use a smartphone for business and/or personal use. The smartphone is also replacing single use devices.

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Categories: Digital Media, Mobile Blog | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Ad Execs See Opportunity In iPhone 5

September 12th, 2012

MediaPost

The subject of endless speculation finally arrived Wednesday with the unveiling of the iPhone 5 at a ritual Apple event in San Francisco, led by CEO Tim Cook. As expected, the company rolled out its signature device with a larger display, improved camera and 4G LTE networking all wrapped in a thinner body of aluminum and glass.
Given the months of rumors and leaks ricocheting around the blogosphere leading up to today, there were few surprises left as to what the latest iPhone would offer. There was no novel addition like Siri in the iPhone 4S or controversial new design feature like the external antenna. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. Forrester analyst Charles Golvin noted that competitors like HTC and Nokia already offer some of the features Apple debuted Wednesday, like those for imaging. “But Apple still outpaces the competition when it comes to the entire package — the new iPhone unites significant improvements in industrial design, imaging, audio and connectivity, along with the wealth of new capabilities that iOS6 enables,” he wrote in a blog post today.

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Categories: Mobile Blog, Mobile News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Report: Media Chiefs Most Bullish On Mobile, Less So On Social

September 12th, 2012

MediaPost

Asked what the biggest “drivers of growth” in media content consumption over the next three years will be, CEOs of the world’s biggest media companies unanimously cited mobile devices, including tablets, according to a new study from Ernst & Young.

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Categories: Mobile Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , ,

Google: 66pc of social media access begins on a smartphone

September 4th, 2012

Mobile Marketer

Consumers are often switching between multiple screens during the day with smartphones leading as a starting point for online activities, according to a new study from Google. Google’s “The New Multi-screen World: Understanding Cross-platform Consuming Behavior” study takes a deep-dive look at how consumers interact with multiple screens each day, which presents strong implications for how marketers should be integrating television, desktop, smartphone and tablet campaigns. Additionally, the study looked at how consumers treat content differently on each medium.

“The research showed that smartphones are the backbone of consumer’s multi-screen behavior as they’re the device we interact with most and use most often in combination with another screen,” said Dai Pham, marketing manager of mobile ads at Google, Mountain View, CA.

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