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06/24/2013 - 06/26/2013 San Francisco CA

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Mobile Infographic: Samsung GALAXY Note II

PC Advisor/IDG United Kingdom

PC Advisor’s TechNote series brings mobile technology trends to life with a series of infographics inspired by the Samsung GALAXY Note II. For the corresponding video discussing the key features of the phone, click here

Screen Shot 2013 01 11 at 2.10.23 PM Mobile Infographic: Samsung GALAXY Note II

New Year Brings New Content, Entertainment and Innovative Programs for Macworld/iWorld 2013

PR News Wire

FRAMINGHAM, Mass. – Macworld/iWorld 2013(Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event, kicks off in just three weeks and IDG World Expo today announced additional new content and highlights that complement an already full agenda of educationinnovation andexperiential elements. These include: the Apple Distinguished Educator Showcase, additional Tech TalksDigital Art GalleryiPad Sketch StationChina Innovation Forum, finalists for the Indie Innovation contest and Macworld LIVE. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Register now!

New content and highlights include:

Distinguished Educator Showcase
The extraordinary community of Apple Distinguished Educators will come together to give attendees the opportunity to hear from inspiring teachers and administrators about how they are transforming the classroom through the use of Apple technologies. The event, produced by Computer-Using-Educators (CUE), will take place Saturday, February 2, and include sessions such as: The Future of Learning: Tech That! Extending Student’s Digital Environment into the Classroom, Accessing Abilities, and Closing the Loop, Transformation Solutions with EdTech Vision, Professional Development and the Apple Ecosystem. Check out the full schedule here.

Additional Tech Talks
The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities open to all iFan Pass attendees. Several new Talks covering a wide range of issues and questions were recently added, including:

  • iPhoneography – Meet the Mobile Masters,” taking place on the Main Stage, is a rapid fire session during which attendees will hear the condensed essence of what makes iPhoneography unique and why it’s bending photography in a dramatic new direction. The viewpoints will be from a diverse, experienced group of leading iPhoneographers—including Jack Hollingsworth, Russell Brown, Richard Gray,Karen Divine, Dan Marcolina, Glyn Evans, Knox Bronson and Jessica Zollman—and will frame the movement where it is today and where it is headed in 2013 and beyond.
  • Tech vs. Wild: Surviving Your Next Campout (and Other Natural Disasters) with High Tech Gear,” with Chuck La Tournous of RandomMaccess who will take attendees through a fun, fast-paced look at the gadgets that can turn you into a cross between Bear Grylls and MacGyver.
  • iCloud, App Stores and other Things to Fear: Has Apple Forgotten Power Users?”Lex Friedman of Macworld headlines a panel of experts who will explore whether Apple is phasing out its support for power users. The panelists will discuss these serious issues facing Mac users today, and attempt to decide whether we should worry about our future as power users on the Mac.
  • “Art Goes Digital,” a special session with Alan Oppenheimer of Art Authority who will review some of the major developments in the digital art revolution and seek to answer questions such as: are we moving towards an iTunes of art? And what issues will we encounter along the way?
  • “Software, Hardware and Flying to Mars. How We Built, Programmed and Operate NASA’s Curiosity Mars Rover,” with Ben Cichy, James Kurienand David Oh of the NASA Jet Propulsion Laboratory, who will share their first-hand stories about how they built and operate the Mars Curiosity Rover.
  • “Getting Cozy with Siri” with Joe Kissell of TidBITS will demonstrate many of Siri’s clever and less-than obvious effort-saving capabilities, and show attendees how to make the most of this impressive technology. Joe will also talk to some of Siri’s competitors and demonstrate a few ways in which they go beyond Siri’s current capabilities.
  • “Future Tech: Amazing Student Tech Projects,” with Bill Wiecking of Hawaii Prep Academy who will talk about how a select group of international students is creating the future of tech with OSX and iOS.
  • “iPad Integration for Children with Autism Spectrum Disorder (ASD),” a special session with Mark Mautone of the Hoboken School District who will provide a comprehensive insight into how the iPad is used to educate individuals with ASD’s.
  • “Troubleshooting iCloud” with Tom Negrino of Backup Brain, who will demonstrate how to tame iCloud on your Mac and iOS devices. Learn tips and tricks about Documents in the Cloud, synchronizing data across all devices, working with iTunes Match and troubleshooting sharing media.

Rapid Fire
Come be dazzled in 5 minutes – over and over again! Macworld/iWorld’s RapidFire is all about getting “to-the-point” and teaching our audience one cool thing, really quickly and really effectively. Join Dan Moren of Macworld as he introduces each presenter to tackle one little known or little understood feature, one confusing concept, or one new approach and see if they can beat the clock to get you the data that matters. Open to all iFan Pass holders.

Digital Art Gallery
Part of this year’s LIVE Zone, the Digital Art Gallery will feature digitally-created artwork from artists hand selected during a competitive online submission process, as well as from the winners of an iPhoneography social media contest.  The 2013 Gallery will highlight the work of Craig Abaya, a San Francisco artist and concert photographer who also films musical artists in performance and conversation. While his roots are in the analog realm, today he photographs, films and records digitally every step of the way and uses tools of the trade ranging from MacBook Pro and Mac Mini to Aperture, Adobe Photoshop, Logic Pro and Garageband. Open to all Macworld/iWorld attendees.

iPad Sketch Station
Part of this year’s LIVE Zone, the iPad Sketch Station gives attendees the chance to watch talented and experienced artists draw and design art on their iPads in front of a live audience.  Sponsored by KiwiPixel and Procreate, the iPad Sketch Station will feature the work of amazing iPad artists including: Thierry Schiel,a professional digital artist, animator and international award-winning film maker from Luxembourg; Luis Peso,a professional digital artist, musician and goldsmith from Spain; and Jonathan Gesinski, a professional storyboard artist working primarily in the film industry, advertising, video games and illustration.  Open to all Macworld/iWorld attendees.

China Innovation Forum
Debuting at Macworld/iWorld 2013, the China Innovation Forum, co-hosted by IDG World Expo China and TechNode will bring together more than 100 entrepreneurs, executives, developers, investors, thought leaders and industry experts from China and Silicon Valley to explore and define opportunities and challenges within the tech industry. Open to all iFan Pass attendees.

iNDIE iNNOVATION: The Search for Tomorrow’s Music Stars
Macworld/iWorld teamed up with Sonicbids to find the hottest up-and-coming bands in the country innovating with Apple technologies. After several rounds of fan voting, the two  iNDIE iNNOVATION finalists have just been announced—Mister Loveless andExist Elsewhere—who best embody the use of Apple products in the creative process. The finalists will square off live on the Main Stage at Macworld/iWorld on Thursday, January 31 from 4:00pm– 5:00pm, with the winner performing as the opening act for one of the best live rock n’ roll bands ever, Little Feat, at the Macworld/iWorld BLAST party on Thursday, January 31 at Mezzanine SF. Tickets for BLAST are now available. Macworld/iWorld attendees will have the first option to purchase tickets for just $40. Space is limited.

Macworld LIVE
Hosted by the editors of Macworld and Macworld.com, the Macworld LIVE stage, located in the LIVE Zone, will feature exclusive coverage, interviews, demos and commentary from the world’s largest Apple-related extravaganza. Attendees can stop by and participate as the live audience for segments that will be viewed by Mac fans the world over on Macworld.com. Topics covered will include everything from gaming and art to publishing and the state of Apple. Check out the full lineup and schedulehere. Open to all Macworld/iWorld attendees.

Register
Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit:http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect
For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld
Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take placeJanuary 31– February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo 
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

SOURCE IDG World Expo

The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

iFanevent2013 300x66 The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013        IDG World Expo The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

New Tech Talks, Appalooza Product Showcase and Social Media Contest Highlight What’s New, What’s Cool and What’s Next in the World of Apps and App Development

Framingham, Mass.–––IDG World Expo today announced new and expanded content and events that aim to decode app development, put the spotlight on the latest tools for the mobile lifestyle, and give attendees the power to try, learn and play with the newest iOS and OSX innovations, all at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. Appalooza, one of the most popular areas of the show floor, will feature developers showcasing hundreds of the latest creations for everything from productivity, gaming and IT to education, music making, photography, and much more, all built for iPads, iPhones and MacBooks. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Registration is now open.

“Apple technologies are a driving force in today’s mobile lifestyle, and nothing demonstrates the innovation, creativity and excitement of this lifestyle more than the proliferation of new iOS and OS X apps hitting the market each day,” said Paul Kent, vice president and general manager of Macworld/iWorld. “Macworld/iWorld brings together developers big and small to showcase the latest and greatest apps that will change the way you work, live and play and learn. Nowhere else can you learn about a new app directly from the person who created it, or try out your favorites before you hit ‘buy’ on the App Store. This is where apps come to life.”

 

Highlights of app-related content at Macworld/iWorld 2013 include:

Expo Hall: A Showcase of Mobile Apps

The Macworld/iWorld 2013 expo hall will feature hundreds of developers—more than 40 percent of which are first-time exhibitors—showcasing the latest hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad. Appalooza companies will showcase the best new iOS and OSX apps, including:

  • Art Authority—an app that stunningly displays paintings and sculptures by major western artists from ancient times through current-day. Art Authority is currently used by Seton Hill University in multiple art classes and is under evaluation by many other educational institutions.
  • BeLight Software, Ltd.—a Mac software company that specializes in desktop publishing, home design and data protection apps.
  • Byte Squared, Ltd.—a company that creates productivity apps, including business apps for editing business documents on the iPhone and iPad.
  • Creaceed SPRI—a developer of creative and user-friendly photo and film apps for the Mac, iPhone and iPad.
  • Flint Mobile—a mobile payments company that is creating the easiest way for on-the-go businesses to accept credit cards and to find new customers through social marketing via an iPhone app that enables merchants to process credit card payments securely using only their phone.
  • Get Cloak—a service for the Mac, iPhone and iPad that keeps users safe when connected to public wireless networks like those found at coffee shops, hotels, airports and conferences.
  • iPresent—a company that develops a dynamic interactive iPad app for sales teams.
  • MacPaw—a premier Mac development firm dedicated to designing and creating reasonably priced Mac software apps that are intuitive, easy-to-use and extremely useful to its worldwide customer base.
  • Naturespace Holographics Audio—creator of the most sonically and spatially accurate recordings of the natural world available with two iPhone apps, “Naturespace: Relax Meditate Escape Sleep” and “Thundergod – The Naturespace Thunderstorm Collection.”
  • Publications Intl. LTD—a worldwide publisher of books, including Children’s Cooking, Special Interest and Education, for the iPad.
  • SugarSync—a one-stop shop for the best of the Cloud, syncing users’ files, music and moves wherever they go.
  • xTuple—an app for the Mac, iPhone and iPad that enables users to manage and enrich customer and prospect relationships on-the-go.

App-Related Tech Talks

The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities with a host of sessions focused on apps and app development, including:

  • “The Studio in Your Pocket,” a full-day workshop with Michael Koerbel and Anna Elizabeth James, iPhone filmmakers at Majek Pictures, will explore the latest video, photography and audio apps for both iPhone and iPad.
  • Appalooza: Mobile Applications for the Musician,” with Michael Carrera of Berklee College of Music, will highlight the coolest mobile music apps available to help attendees practice, perform and create music – anytime, anywhere on their iOS mobile device.
  • “iPhoneography: AppAlchemy,” a Tech Talk with Dan Marcolina, photographer, iPhoneography event organizer, and author of the critically acclaimed book/iPad series “iPhone Obsessed,” will show attendees how the combination of picture choice and multiple-app processing can turn a simple snapshot into a statement.
  • “iOS Development for Beginners,” a full-day session with Matthew Purcell of Canberra Grammar School and his Year 10 iPhone and iPad Application Development class, will provide attendees a workshop on iOS app development.
  • “The iPad Mobile Office – You Can Take It All with You,” an interactive session with Phil Goodman of Goodman Consulting and Benjamin Levy of Solutions Consulting, designed to teach attendees how to harness the power of iOS and facilitate daily business tasks. The session will highlight the most empowering iOS apps in the App Store that will fundamentally change one’s work life.
  • “Name That App,” an app-guessing game with John Soward of Dataseam and John Turner of Assistronics, will allow contestants, picked from the audience, to guess an app based on seeing a partial icon.
  • “iOS Productivity Tools,” with Allison Sheridan of Nosillacast Mac Podcast, will introduce attendees to various iOS productivity apps designed to make lives easier, including note-taking apps, word processors and spreadsheets, the best reminder apps, and more.
  • “Xcode for IT Admins: Exploring iOS and Cocoa,” a full-day workshop with John Soward of Datastream, John Turner of Assistronics, and John Sterling of Volar Video, will teach attendees the basics of app development using Xcode. Participating attendees will get a chance to build an app and work through some of the tools in the Apple developer’s tool chest.
  • “iPhoneography: from Shooting to Storytelling,” with Emmy award-winning photographer Richard Koci Hernandez, will teach attendees how to combine the basic principles of good photography, a variety of different iPhone camera apps, and various stealth techniques to capture unique unguarded moments. 

Appalooza Social Media Contest

From January 10-19, iFans around the world will have a chance to vote on which 2013 Appalooza exhibitor they are most excited to check out this year and have a voice in crowning the “iFan’s Favorite App.” Starting January 10, iFans can see all the Appalooza exhibitors competing for this coveted title and vote for which one deserves to win at www.facebook.com/macworldiworld. There is no limit to the number of apps fans can vote for and true app fanatics can place a vote once per day for all 10 days.

As a special added bonus, iFans who cast their vote will be entered to win an iPad mini with an iTunes gift card to download all their favorite new apps.

Be an Appalooza Exhibitor

If you are considering showing off your app as an Appalooza exhibitor at Macworld/iWorld 2013, don’t wait to sign up! Sign up by January 8 to be included in the “iFan Favorite” app contest, reaching our fan base of more than 9,000 Apple-product fanatics.

We will also be featuring one app per day for the duration of the voting (10 days). If you’d like to be considered for a spot as an App-of-the-Day during the contest, please email us at macworldiworld@schwartzmsl.com and tell us why you think your app should be featured.

Register

Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect

For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld

Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take place January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

 

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

#   #   #

Contact:

Marisa Borgasano

Schwartz MSL for IDG World Expo

(781) 684-0770

MacworldiWorld@schwartzmsl.com

Samsung Is The Giant, Fast-Growing Tech Company You’re Not Paying Enough Attention To

Business Insider

SEOUL (Reuters) – Samsung Electronics, the world leader in mobiles and memory chips, likely earned a quarterly profit of $8.1 billion, as it sold close to 500 handsets every minute and as demand picked up for the flat screens it makes for mobile devices, including those for rival Apple Inc products.

That run of five straight record quarters may end in January-March on weak seasonal demand, though a strong pipeline of smartphones – the South Korean group’s biggest earner – and improving chip prices have eased concerns that earnings  growth could slow this year, powering Samsung shares to record levels.

While Apple rolled out just a single new smartphone, the iPhone 5, last year globally, Samsung bombarded the market with 37 variants tweaked for regional and consumer tastes, from high-end smartphones to cheaper low-end models. By comparison, Taiwan’s HTC Corp released 18 models, Nokia 9 and LG Electronics 24.

Read more… 

Top mobile security threats for 2013

Mobile Marketer

Mobile’s growing popularity with consumers and marketers is matched by an increase in the number of cyber attacks on smartphones. This means that security is likely to take on greater importance in 2013 compared to last year. Malware targeting mobile users is already a big concern for the Android platform and the problem is likely to get worse before it gets better. Other areas of concern include worms, drive-by downloads, botnets and potential infrastructure attacks.

“Mobile security will definitely be become a larger issue in 2013 as the increase of usage and dependency move up exponentially,” said John Ceraolo, chief security officer at3Cinteractive, Boca Raton, FL.

A wave of malware on Android phones is currently affecting China and Russia, with reports suggesting these countries are seeing a 40 percent infection rate. While this strain of malware has not yet reached the U.S., it is likely to do so this year, per Mr. Ceraolo.

Read more… 

Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 201

TechCrunch

Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.

One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent.

Continue reading… 

Samsung Dethrones Nokia as Top Cellphone Brand in 2012, Beats Apple

Mashable

Samsung has ended Nokia‘s 14-year reign, dethroning the Finnish company to become the top cellphone brand in 2012, according to a new report.

The Korean electronics giant is expected to capture 29% of worldwide cellphone shipments; that’s up from 24% last year, the IHS iSuppli Mobile and Wireless Communications Service said in a release. In comparison, Nokia’s market share will fall to 24% from 30% last year, the research firm added.

Trailing in third place is Apple, which is predicted to take 10% of shipments (up from 7% in 2011). ZTE follows in fourth place with 6%, remaining steady since last year, while LG ends up in fifth place with 4% (down from 6%).

As last year’s runner-up, Samsung edged out previous incumbent Nokia, which held the top spot since 1998. It’s the first time that the Korean company will reign supreme “on a yearly basis,” IHS said.

Samsung’s success is due to its ability to appeal to a wide range of consumers by offering a variety of phones.

“The company produces dozens of new smartphone models every year that address all segments of the market, from the high end to the low end,” IHS explained. “Samsung monitors the big trends in smartphone design, user needs and unmet market opportunities, then creates products to fit those markets quickly and efficiently.”

Samsung also boasts the best performance among smartphone brands, with its share of global smartphone shipments jumping to 28% from 20% last year. Nokia, in third place, suffers the biggest loss here, with its share plunging to 5% from 16%. Apple sits in second place, followed by HTC and RIM in fourth and fifth place, respectively.

Nokia is struggling to transition from its older Symbian-based phones to its newer Windows 7-based handsets, The result has been declining shipments, with the Windows phones failing to make up for sluggish sales of the Symbian phones, IHS said.

In general, global smartphone shipments are set to increase by 35.5% this year, while overall cellphone shipments will only rise by 1%.

Image courtesy of Flickr, Sham Hardy

Facebook overtakes Google in mobile display ad revenues

Mobile Marketer

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

The social media giant is expected to generate $339 million in mobile ad revenue this year, up significantly from previous estimates of $45-$100 million. Facebook is expected to have an 18.4 percent share of mobile ad display revenue for the year compared with Google’s 17 percent. “Major ad publishers are strengthening their offerings much faster than previously expected,” said Clark Fredricksen, vice president of communications at eMarketer, New York. “I don’t’ think anybody thought after the second quarter that Google and Facebook would be in position that they are now in the mobile ad marketplace.

“It is really clear for marketers that they are able to potentially leverage the audiences on Facebook, Google and Twitter more effectively than they may have been at the beginning of the year,” he said. “On the display side, the key finding is that the companies that have integrated ad products into their core user experience have shown it is very effective to do this because they can seamlessly deliver ads across devices.”

Read more… 

Lights, Camera, Action! Macworld/iWorld 2013 Puts the Spotlight on Filmmaking

PR Newswire

FRAMINGHAM, Mass., Dec. 13, 2012 /PRNewswire/ – IDG World Expo today announced a full agenda of film education and special events that showcase the evolution in movie making made possible by Apple technologies at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. The lineup includes: the iPhone Film Festival, featuring movies made entirely on iPhones, including the premier of Departure, a collaborative iPhone film shot in three countries; film-related Tech Talks, including an overview of the best video apps, a special talk with Fred Armisen, and a dynamic presentation and Q&A with the creative minds behind the Independent Film Channel’s (IFC) OUT THERE; and an exhibit hall where the newest apps, software tools and accessories to support mobile filmmaking will be on display. Macworld/iWorld takes place January 31-February 2, 2013, at theMoscone Center West in San Francisco. Registration is now open and special pricing runs through January 1.

Click here for the full release

 

U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

 U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

FRAMINGHAM, Mass.–(BUSINESS WIRE)–The digitizing of America continues at a rapid pace spurred on by mobile devices. IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors. The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

“Mobile usage has been soaring for a while but advertising has not. This research is a wakeup call for marketers.”

The Social Shopper

Ninety-five percent of the respondents use one or more social media sites. Exposure to a tech product in the social web positively affects likelihood to purchase (44%), overall satisfaction with a company (44%), willingness to recommend a company (42%), and feelings of brand loyalty (40%). When asked how marketers should engage with prospects, just over 50% said respond to questions from customers and provide information about products. Just under 50% want product reviews/rankings, product specs/pricing, the opportunity to provide feedback, and resolve customer service issues.

Mobile Worker and Consumer

A smartphone or tablet is replacing PC-based activities. At least once a month, a large majority of users go mobile for email, use apps to seek tech news and information, engage in purchase-related activity and view video or other multimedia experiences.

Two-thirds of the tech-savvy respondents own/regularly use two or more mobile devices and one-third of their time is spent each week accessing tech info online via a mobile device.

Though advertising on mobile devices significantly lags consumer use of the devices, users are influenced by mobile ads. In the survey last summer, tech consumers noted that they have taken the following actions as a result of seeing a mobile ad on their smartphone in the past six months: researched a product (43%), looked for a product in a retail store (28%), clicked an ad (22%), and purchased a product (21%). The percentages were even higher among tablet users.

“The reliance on mobile devices for purchase decisions tied to an ad is an important new factor,” said Matthew Yorke, president, IDG Global Solutions. “Mobile usage has been soaring for a while but advertising has not. This research is a wakeup call for marketers.” According to Yorke, “mobile and social are converging to become one of the most powerful ways for marketers to influence prospects when they’re shopping.”

Tech Consumers Overwhelmingly Drawn to Videos

Consumers find it hard to resist tech-related videos as 93% said they watched them and 72% reported they have forwarded, shared, or posted a video. And, given the mobile findings it is not surprising that four in 10 consumers are watching videos on a smartphone or tablet. Viewers are turning to video for product reviews, information to inform buying decisions, and to learn how to use a new product/service.

Video viewing also drives purchase behaviors: 64% of consumers have researched a product as a result of watching a tech-related video in recent months and close to half of them looked for a product in a retail store (45%), visited a vendor website or contacted a vendor for information (45%), or purchased a product (44%).

Grazing for Information

By a large margin, consumers choose technology websites for technology news and information (87%) but approximately half seek out technology-related print media (52%) or tech blogs (49%). Farther down the list are video-sharing sites and social/business networking sites. When asked for extremely/very valuable sources for finding relevant content, respondents said regular visits to tech sites (86%), traditional search engines (70%), and recommendations or posts in social media (40%) — an increase of 14% for social channels in two years.

While search is highly rated as a means of finding content, search ranking alone does not drive trust in online content. Only 14% said a listing on the first page of a search result increases trust. Rather it is an association with a known, familiar source (well-known journalist or blogger, tech content site or tech marketer) that drives consumer trust in online information and content. In fact, 73% report an association with a familiar source is important, while 45% note it is recommendations from family, friends, or peers that increase their trust in information they read online.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

 

The social web presence of vendors positively influences prospects.

Screen Shot 2012 11 27 at 10.13.48 AM U.S. Technology Consumers Are Devoted Web, Video, and Mobile Users

Contacts

International Data Group
Howard Sholkin, 508-766-5610
howard_sholkin@idg.com