Events
Event Date Location

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

mobile

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe

Mobile Shopping Drives UK Retail Ecommerce Sales

eMarketer

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

174083 Mobile Shopping Drives UK Retail Ecommerce Sales

 eMarketer estimates that UK retail ecommerce sales will rise 16.0% this year, helped by an improving economy, shoppers’ increasing use of mobile devices for making purchases, and expanded options for purchase delivery. Total retail sales in the UK, by contrast, will grow by just 3.6% in 2014, and movement will slow after that. Meanwhile, the growth trajectory for mcommerce sales is even steeper, with a predicted 64.8% rise this year.

“Mcommerce is seeing such good growth for a couple of reasons: Mobile device ownership is rising rapidly, and consumers are becoming more comfortable making purchases on these devices. Tablets, in particular, offer a larger and more tactile interface for online shopping, which is why we’re seeing particularly fast growth in tablet commerce,” explained Bill Fisher, UK analyst at eMarketer.

Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage. Tablets—with their larger, more inviting screens and their general use at home in the evenings, typically via broadband connection—will contribute roughly double the level of sales than smartphones will this year, accounting for nearly two-thirds of total UK mcommerce sales.

Continue reading

As iPhone thefts drop, Google and Microsoft plan kill switches on smartphones

IDG News Service

Responding to more than a year of pressure, Google and Microsoft will follow Apple in adding an anti-theft “kill switch” to their smartphone operating systems, U.S. law enforcement officials will announce later Thursday.

The commitment will be disclosed alongside new data that shows a dramatic drop in theft of Apple iPhones and iPads after the September 2013 introduction of iOS 7, which included a kill-switch function that allows stolen devices to be remotely locked and deleted so they become useless.

In New York, iPhone theft was down 19 percent in the first five months of this year, which is almost double the 10 percent drop in overall robberies seen in the city. Over the same period, thefts of Samsung devices — which did not include a kill switch until one was introduced on Verizon-only models in April — rose by over 40 percent.

In San Francisco, robberies of iPhones were 38 percent lower in the six months after the iOS 7 introduction versus the six months before, while in London thefts over the same period were down by 24 percent. In both cities, robberies of Samsung devices increased.

“These statistics validate what we always knew to be true, that a technological solution has the potential to end the victimization of wireless consumers everywhere,” San Francisco District Attorney George Gascon told IDG News Service.

Gascon and New York State Attorney General Eric Schneiderman have been leading a push to get smartphone vendors and telecom carriers to include kill switches in their products as a way to curb phone theft.

The joint work had early success with Apple but other carriers and phone makers dragged their feet. However, resistance to the idea appears to be dropping as several bills that mandate kill switches make their way through state legislatures and the U.S. Congress.

The bills demand a function that would enable a phone owner to remotely delete and disable a phone if stolen. The function could be disabled by consumers before a theft takes place if desired, but crucially new handsets would be supplied with it switched on by default.

Gascon and Schneiderman believe that if most phones had a kill switch, thefts would drop because the probability of a stolen phone remaining useful and thus having value would greatly diminish.

The two said the data being released on Thursday appears to “validate the kill switch as an effective part of a multi-layered approach to combatting smartphone crimes.” Although it’s worth remembering that crime is a complex subject and other factors could have contributed to the fall in Apple-related thefts or the rise in those of Samsung phones.

“We must ensure these solutions are deployed in a more effective manner that does not rely on consumers to seek them out an turn them on, but the fact that virtually the entire industry has responded to our call to actionA is anA indication that we are well on our way toA ending this public safety crisis,” Gascon said.

Putting the Spotlight on the Mobile Evolution

Digital Marketing Magazine

A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile devices.

The survey highlights a dramatic increase in mobile video consumption with 74% of consumers use a smartphone to watch online videos compared with 61% in 2012. Additionally, mobile is replacing traditional media as 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device.

The boundaries between business and personal life are becoming increasingly blurred as 80% of all respondents research products or services for business on a tablet in the evening. However, a lack of mobile enabled websites and concerns about security remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

Mobile Executives: How executives use mobile devices – especially for business

Mobile Business: How and when audiences research and purchase products on mobile devices

Mobile Millennials vs. Generation X: Differences in consumer behaviour across video, social and commerce

Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said: “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

Click to see more

IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG GlobalSolutions Color IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

IDG Global Mobile Survey puts spotlight on the mobile evolution

Landmark study sees mobile device adoption driving online video consumption, multi-tasking and digital purchases

London, UK – June 26, 2014 – IDG Global Solutions (IGS) today releases the 5th annual Global Mobile Survey, the biggest ever study of consumer and business’ use of mobile devices.

The study highlights: IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

  • Dramatic increase in mobile video consumption: 75% of consumers use a smartphone to watch online videos compared with 61% in 2012
  • Mobile replaces traditional media: 50% of respondents use a tablet to read newspapers and 40% have replaced either the desktop or laptop with a tablet device
  • Blurring boundaries between business and personal life: 80% of all respondents research products or services for business on a tablet in the evening
  • Lack of mobile enabled websites and security concerns remain the biggest barriers to the growth of purchases on smartphone.

The survey, conducted among more than 23,500 executives and consumers across 43 countries, focuses on four key areas:

  • Mobile Executives: How executives use mobile devices – especially for business
  • Mobile Business: How and when audiences research and purchase products on mobile devices
  • Mobile Millennials vs. Generation X: Differences in consumer behavior across video, social and commerce
  • Mobile Lifestyle: How audiences use multiple screens, socialise and buy on mobile devices

The research also reveals that video consumption has become pervasive on mobile devices with 75% of respondents using smartphones and 87% tablets to watch online video. Millennials and C-Suite executives meanwhile are near equal consumers of tablet video with 92% of 18- to 24-year-olds while 91% of senior executive (CEO/COO/Chairman/President) reporting they watch video on their tablet. Both audiences access all kinds of video content, including YouTube, movies, TV shows and training guides, although senior executives are twice as likely as Millennials to watch promotional videos.

Christina Carstensen, IDG Global Solutions, said:“The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the ‘always-on’ culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way.”

Mobile Executives

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone with 13% reporting making a purchase between $1,000 to $4,999 USD. (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

Mobile for Business

Tablet ownership has exploded among survey respondents rising from 20% in 2011 to 61% in 2014. In Latin America, 41% of respondents said their tablet had replaced their laptop computer with 59% reporting using their tablet device to purchase IT products for their business, the highest percentage of all regions surveyed. Software and computer accessories were the IT products most frequently purchased for business across all regions, reflecting significant opportunity for IT companies willing to invest in mobile commerce innovations such as shoppable video.

Millennials vs. Generation X

Nearly all respondents aged 18-34 owned a smartphone and 91% of 18-24 year olds and 85% of 25-34 year olds used social networking sites and apps on their smartphone. Only 38% of 18-24 year olds owned a tablet, however. Tablet ownership jumps to 55% among 25 to 34 year olds and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

Mobile Tech Lifestyle: Multitasking

The majority of Global Mobile Survey respondents are multitasking: 61% use another device at the same times as their tablet and 58% use another device at the same time as their smartphone. In both cases the majority of activity on these devices is unrelated.

- ENDS -

About International Data Group

International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®,CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation and social media marketing,IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC®), a subsidiary of IDG, has more

than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG is available at http://www.idg.com.

For further information, please contact:

Antonella Scimemi at W

07530 815 018

Antonella@wcommunications.co.uk

 

 

Surging Demand for Tablets in South Africa Results in Sicknote for Traditional Notebook Vendors

IDC PMS4colorversion 1 300x99 Surging Demand for Tablets in South Africa Results in Sicknote for Traditional Notebook Vendors

The South African tablet market, currently dominated by Samsung and Apple, is expected to see sustained growth over the coming years, according to the latest forecasts from International Data Corporation (IDC). The global research and advisory services firm sees tablet shipments into South Africa expanding at a compound annual growth rate (CAGR) of 13.5% from 2014 to total 3.1 million units in 2018, with prospects for the traditional notebook market appearing much less healthy.

The rationale behind this positive outlook is the decreasing prices of tablet devices and the growing middle class in South Africa. A substantial amount of households now own more than one tablet, and this trend is expected to increase right through to 2018. And with schools actively encouraging students to bring their own devices into the classroom for educational purposes, IDC believes education will play a key role in driving even further growth in the market over the coming years.

The anticipated growth in tablet demand between 2014 to 2018 is expected to place a considerable strain on the traditional notebook market, with shipments decling at a negative CAGR of 1.8% to total 1.5 million units in 2018. This shrinkage of the market can primarily be attributed to continued cannibalization by tablet devices. In addition, end users are keeping hold of their traditional notebooks for much longer periods, and in some instances are shunning the purchase of traditional notebooks altogether. End users are instead opting for more dynamic devices such as tablets, ultraslim notebooks, and convertible notebooks.

IDC believes that shipments of convertible notebooks will grow throughout the forecast period, and therefore provide some much-needed respite for the ailing notebook market. However, this anticipated growth is strongly dependent on prices being cut, as convertible notebooks are currently too expensive for the majority of the population. The hybrid design of these devices resonates well with end users since they can be used both as tablets and as notebooks.

Click to read more

 

The mobile majority: Engaging people on smartphones is the next big challenge to the news

Nieman Journalism Lab

It almost seems unfair — a case of double jeopardy.

Traditional news organizations have spent the past decade responding to an enormously disruptive piece of technology: the web browser. Their old monopolies, their old claims on the audience’s attention, were broken by a platform that let anyone publish — no printing press or broadcast tower required. The impact on their business models, particularly at newspapers…well, you know all about that.

But just when news organizations were starting to feel more at home on the web — just when, in many newsrooms, digital was no longer being treated as a sad sister to print — along comes another blow-up-the-model moment: mobile.

It would be an exaggeration to say that the rise of the smartphone is a shift on par with the rise of the web. But it wouldn’t be that much of one. Seven years after the iPhone, smartphones have moved from a tool of the tech elite to a handheld computer in everyone’s pocket. They’re radically changing how people are getting their news. And I fear that many news outlets still haven’t wrestled with how big a change they represent.

New data from eMarketer estimates that, in the United States, about 23 percent of Americans’ total media consumption in 2014 will come on mobile devices. That’s counting all media formats, including television, radio and print. Mobile’s already ahead of the total for laptops and desktops, 18 percent. And its share will keep growing as networks get faster and devices get cheaper.

It’s not uncommon for major news organizations to see 40 percent of their online audience on mobile devices, most of them smartphones. And at peak mobile times — mornings before work, weekends, evenings — their digital audience is often a mobile majority.

But those numbers hide the fact that traditional news outlets are being outcompeted for mobile users’ attention. Data from comScore shows that while consuming newspaper content takes up a mere 0.9 percent of total connected time on desktops and laptops, the total’s even worse on phones — just 0.2 percent.

Aren’t phones just web browsers with smaller screens? Not really. Smartphones are personal, social machines, optimized for communication and entertainment. Offered the choice, there are lots of people who’d rather spend time with Flappy Bird than The Fresno Bee. The tap-and-scroll interface works beautifully with social networks like Facebook and Twitter — less so with old-fashioned news presentation. And an interface built around apps and icons can make it a challenge for any single news source to earn a prominent spot on someone’s home screen.

The other big challenge is — surprise, surprise — money. Online advertising has long been dominated by a few big players, but their market power is even stronger on mobile. Just two companies — Google and Facebook — will earn 68.5 percent of all the mobile advertising revenue worldwide in 2014. They can do so because they have the best data about individual users: Google knows what you’re searching for, Facebook knows who and what you like. That advantage is almost impossible for a small news outlet to beat. The Newspaper Association of America estimates that mobile ads contributed less than 1 percent of all newspaper revenuein 2013.

Continue reading

Samsung bets big on fingerprint scanning in its war with Apple’s iPad

The Guardian

Samsung has beaten Apple to a fingerprint-reading tablet with the launch of two new flagship Galaxy Tab S models, four months before Apple unveils its next iPad.

The new 8.4in and full-sized 10.5in Galaxy Tab S are also the first tablets available with a high-resolution large-size organic LED (OLED) screen showing that the new display technology, which emits its own light and does not need a backlight, has reached maturity beyond smaller smartphone screens and high-priced televisions.

OLED screens are widely expected to replace LCDs in most instances, being more power-efficient and producing more vibrant colours with deeper blacks than is possible with the LCD screens like those used by most smartphones, tablets, laptops and televisions.

The new device is Samsung’s latest move to capitalise on its growing share of the world tablet market. The company claimed an 18% share of the global tablet market in 2013 with 39.2m tablets shipped, compared to Apple’s 35% and 74.3m tablets, giving them together more than half of all shipments.

“The tablet is becoming a popular personal viewing device for enjoying content, which makes the quality of the display a critical feature,” said JK Shin, CEO and president of Samsung’s IT & Mobile Division. “With the launch of the Galaxy Tab S, Samsung is setting the industry bar higher for the entire mobile industry. It will provide consumers with a visual and entertainment experience that brings colours to life, beautifully packaged in a sleek and ultra-portable mobile device.”

Denise Yuan, tablet planner for Samsung, told the Guardian: “We performed a lot of research on consumer usage and found that people mainly use tablets for web browsing, videos and gaming – entertainment mostly, which made the display the most important part and why we focused on bringing our Super AMOLED screen to the Tab S.”

Samsung claims that the Tab S’s Super AMOLED screen has a contrast ratio 100 times better than LCD, which makes text easier to read on screen, but also photos and videos appear closer in depth of colour to the real world as the eye sees it.

It’s all about touch

Apple is widely expected to bring its Touch ID fingerprint sensor, released with the iPhones 5S in September last year, to its iPad Air and iPad mini tablets in October, marking a year since the Cupertino-based company unveiled the biggest design change in its tablet’s history with the iPad Air.

The Galaxy Tab S runs the latest version of Google’s Android “KitKat” 4.4.2, but uses Samsung’s “TouchWiz” customisations to the basic Android experience, which the Korean company also uses on its Galaxy smartphones and other Galaxy tablets.

Continue reading

India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

IDC PMS4colorversion 1 300x99 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

India was the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186% in 1Q 2014.The vast majority of the country’s user base migrated to smartphones from feature phones and as a result Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31% in 1Q 2014.

The smartphone penetration in India still hovers at 10% and it is expected to grow due to a variety of factors including greater availability of low-cost devices and additional sales emphasis by top-flight vendors on less populous parts of the country.

According to the International Data Corporation (IDC), the overall India mobile phone market stood at close to 61.07 million units in 1Q 2014 which is a 10% quarter-on-quarter dip and a mere 1% year-on-year growth. The dip in the overall mobile phone market shipments can be attributed to the 18% decline in the feature phone shipments from 4Q 2013 to 1Q 2014. This was offset by the smartphone market, where units shipped grew by close to 17% in 1Q 2014 compared to 4Q 2013. The consistent growth in the smartphone market is driven by enhanced consumer preference for smart devices and narrowing price differences.

The share of feature phones in the overall market further slipped further to 71% in 1Q 2014 which is a considerable decrease from 90% share in 1Q 2013.

The India smartphone market grew by a whopping 186% year-on-year in 1Q 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan), vendors shipped a total of 17.59 million smartphones in 1Q 2014 compared to 6.14 million units in the same period of 2013. The shipment contribution of “phablets” (which IDC defines as 5.5 inch-6.99 inch screen size smartphones) in 1Q 2014 was noted to be around 5% of the overall market. The category grew by 125% in 1Q 2014 in terms of sheer volume over 4Q 2013. The primary reason behind this trend is the launch of low-end phablets by international and local vendors alike.

The sub-200 USD category in smartphones contributed to about 78% hinting at the fact that the growth in the India Smartphone market still remains constrained towards the low-end of the spectrum.

Continue reading

India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

IDC PMS4colorversion 1 300x99 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

India was the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186% in 1Q 2014.The vast majority of the country’s user base migrated to smartphones from feature phones and as a result Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31% in 1Q 2014.

The smartphone penetration in India still hovers at 10% and it is expected to grow due to a variety of factors including greater availability of low-cost devices and additional sales emphasis by top-flight vendors on less populous parts of the country.

According to the International Data Corporation (IDC), the overall India mobile phone market stood at close to 61.07 million units in 1Q 2014 which is a 10% quarter-on-quarter dip and a mere 1% year-on-year growth. The dip in the overall mobile phone market shipments can be attributed to the 18% decline in the feature phone shipments from 4Q 2013 to 1Q 2014. This was offset by the smartphone market, where units shipped grew by close to 17% in 1Q 2014 compared to 4Q 2013. The consistent growth in the smartphone market is driven by enhanced consumer preference for smart devices and narrowing price differences.

The share of feature phones in the overall market further slipped further to 71% in 1Q 2014 which is a considerable decrease from 90% share in 1Q 2013.

The India smartphone market grew by a whopping 186% year-on-year in 1Q 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan), vendors shipped a total of 17.59 million smartphones in 1Q 2014 compared to 6.14 million units in the same period of 2013. The shipment contribution of “phablets” (which IDC defines as 5.5 inch-6.99 inch screen size smartphones) in 1Q 2014 was noted to be around 5% of the overall market. The category grew by 125% in 1Q 2014 in terms of sheer volume over 4Q 2013. The primary reason behind this trend is the launch of low-end phablets by international and local vendors alike.

The sub-200 USD category in smartphones contributed to about 78% hinting at the fact that the growth in the India Smartphone market still remains constrained towards the low-end of the spectrum.

Continue reading

Screen Shot 2014 06 13 at 9.49.18 AM 1024x714 India Continues As One Of The Fastest Growing Smartphone Markets In Asia Pacific In 1Q 2014, Says IDC

 

Google’s building 7-inch Project Tango tablets that see the world around them, report says

IDG News Service

After releasing a 3D-aware prototype smartphone in February, Google is getting ready to release a similarly equipped Android tablet.

Produced under Google’s “Project Tango,” the prototype tablet will have a 7-inch screen, two cameras, and infrared depth sensors. The tablet’s software will be able to use all that hardware to capture 3D images of the immediate surroundings, according to The Wall Street Journal.

Possible applications for the tablet, and the smartphone before it, include navigation assistance for the visually impaired, augmented reality gaming, and 3D floor plans of your living room. You could use a 3D floor plan, for example, to shop for a new couch and see how it’d look at home right on your mobile display.

Google intends to produce about 4,000 Project Tango prototype tablets in early June to distribute to developers, according to the Journal. The devices could be ready for introduction close to Google I/O. The search giant’s developer conference is scheduled for June 25 and 26; however, it’s not clear if Project Tango will be a featured part of the I/O keynote.

If accurate, Google’s reported 4,000 tablets is a significant boost from the 200 Project Tango smartphones Google planned to distribute to developers earlier this year.
Google says its goal with Project Tango is to “give mobile devices a human-scale understanding of space and motion.” Similar to Google’s other creative projects, the company is hoping that developers will come up with newer and more interesting uses for Project Tango than Google has itself.

In March, Google and NASA said two Project Tango smartphones would be sent to the International Space Station. The handsets are attached to spherical robotic devices about the size of a volleyball called SPHERES (Synchronized Position Hold, Engage, Reorient Experimental Satellites) that can float and move inside the ISS.

The idea is to see if Project Tango can help the device learn and maneuver around its environment. The Tango-ized SPHERES are set to launch on the Orbital 2 resupply mission on June 10, according to NASA.

3D appears to the next great frontier that major technology companies are working on. While Google has its Project Tango, Facebook, Microsoft, and Sony are working on virtual reality headsets focused on gaming.

Click to see more