Events
Event Date Location

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Mobile video to accelerate mobile advertising value proposition

Mobile Marketer
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.
While we study location, search and programmatic ways to streamline and simplify mobile advertising transactions, the most immediate opportunity will occur within the mobile video space, which remains the highest growth medium in the digital landscape.
As such, it bears mentioning some fundamental factors to best leverage your video message.
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Whether brands elect to play in the comfort zones with premium off-network mobile video applications from the big networks and cable providers or elect to jump into the emerging, somewhat unknown and more fragmented space of mobile gaming publishers with upstarts such as Viggle or anime stalwarts, the opportunity is substantial.

Infographic: Enterprise Mobility in Asia/Pacific

IDC PMS4colorversion 1 300x99 Infographic: Enterprise Mobility in Asia/Pacific

Improving employee productivity, business agility and customer experiences are the top three reasons companies are supporting enterprise mobility. However, despite the relatively low increase in cost, IDC sees that more organizations testing mobility management are opting for Mobile Device Management (MDM) solutions rather than more holistic Mobile Enterprise Management (MEM) ones. IDC examines the state of place in Asia/Pacific.

For more IDC infographics, click here

APAC enterprise mobility infographic1 Infographic: Enterprise Mobility in Asia/Pacific

 

Mobile ad measurement begins to evolve beyond click-through rates

The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates. 

The need for different data sets to measure mobile advertising is supported by a new report from xAd, which reveals that click-through rates on mobile are a poor indicator of whether or not someone will engage in post-click activities or visit a store. The Economist sees offering new metrics as a way to help its clients run more successful mobile ad campaigns.

“We’re offering TimeGuarantee and ViewGuarantee, and highlighting attention metrics more generally with clients, because we think it is a much better performance indicator for brand campaigns than just impressions and clicks,” said Audra Martin, vice president of digital advertising at The Economist.

Read on…

The iPhone 6 Will Make or Break Apple in China

The biggest test for the company’s biggest phone

When Apple CEO Tim Cook took one of many regular trips to Beijing in January, he wasn’t surveying the company’s many Chinese factories or hobnobbing with government officials. He was at a China Mobile retail store to mark the launch of the iPhone on the world’s largest wireless carrier. The two companies were joining forces to “deliver the best experience in the world,” Cook said.

The iPhone 6 will test how interested Chinese consumers are in the Apple experience. The newly announced phone, along with its big brother the iPhone 6 Plus, has already crashed the servers of Apple’s online store and are on back order for multiple wireless carriers in the U.S. But the launch of the devices is being delayed in China, and it’s not yet clear how the new iPhones will compete with a cadre of homegrown competitors which have rapidly gained market share over the last year.

EMEA mobile ad spend to quintuple by 2017, can publishers take advantage?

Media Briefing

Triple-digit growth percentages are guaranteed to get industry leaders grinning, so the latest figures predicting predicted mobile ad revenue will rise 543 percent per year to 2017 across the EMEA region will have many salivating. It’s should also come as at least some reassurance for publishers in EMEA (Europe, Middle East & Africa) who are seeing their audiences shift from desktop to mobile.

Most of the growth is set to come from Western Europe. where smartphone penetration is already at 42 percent. However, the Middle East and Africa are set to grow faster – if from a much smaller base – as those populations also snap up smartphones.

This tallies with predictions from earlier this weekwhich said mobile ad revenue – and especially that of location targeted ads – was set to rise to $15

This tallies with predictions from earlier this weekwhich said mobile ad revenue – and especially that of location targeted ads – was set to rise to $15 billion in the same time period. The simple fact that a quarter of the population of the EMEA already owns a smartphone, with that figure set to rise, certainly goes a long way to back up that claim.

And while at the moment countries like Western Europe makes up the vast majority of measurable ad impressions, as the smartphone saturation of the other EMEA regions increases, that should start to shift.

Continue reading…

Why most people aren’t downloading apps anymore

Quartz

In August, a widely reported report from comScore, a measurement firm, concluded that the majority of smartphone users in the United States download precisely zero apps in any given month.

 Why most people aren’t downloading apps anymore

“One possible explanation is that people just don’t need that many apps, and the apps people already have are more than suitable for most functions,” speculated Quartz’s Dan Frommer at the time. New datafrom Localytics, an app analytics firm which tracks 28,000 apps across 1.5 billion global devices, lends some evidence to this theory.

According to Localytics, the amount of time people spend within apps has shot up by a fifth over the past year, helping app use alone outpace all desktop computer use. Moreover, people are launching apps more often, up from 9.4 times to 11.5 times a month.

Driving this increase in use is the stickiness, to use a Silicon Valley term, of the apps people already use. It will surprise nobody that the categories with the most significant uptick in time used fall into categories of music, health and fitness, and social networking.

Continue reading…

Mobile Video Viewing Poised To Take Over By 2016, Ooyala Report Says

MediaPost

Whatever size screen Apple is selling this year, they’re in the ballpark. Mobile screens, small and bigger, are where the viewers are headed, fast.

According to Ooyala’s Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video views by 2016. That’s a little more than just 15 months away.

Mobile — smartphones and tablets — made up 27% of online viewing in June, up from 21%, in February. In the past year, mobile viewing has doubled to become 25% of the total.

Ooyala is not alone in its predictions. Earlier, Cisco predicted (and Ooyala noted) that by 2018, mobile video traffic could make up 69% of the world’s Internet traffic.

This latest Ooyala report amplifies other recent data that show small-screen video is growing big — and not just for short-length content, although that is its dominant use.

All that go-go should keep going, it says, because of the oxymoronic trend toward larger small screens — like the new Apple iPhone 6 and others — that make video viewing on mobile devices better.

Oolyala also points out that there’s just more video available, and faster 4G phone service is more widely available. TV Everywhere service is becoming available, well, everywhere to everyone. Ooyala says in the U.S., it’s estimated that 90% of pay-TVers can access TVE, however, as other mind-blowing stats seem to indicate that you can lead basic cable subscribers to TV Everywhere, but you can’t make them use it.

Read on…

Android One: Google’s push to rule the smartphone world

CNET

Google just took an important step toward cementing its dominance over the world with its Android mobile operating system.

In the wee hours of the morning on Monday, almost 8,000 miles away from its headquarters in Mountain View, Calif., Google launched its Android One initiative in New Delhi, India. The project, originally announced at the company’s I/O conference in June, is essentially a way for Google to guide handset manufacturers in bringing affordable smartphones to emerging markets.

The initiative is designed both to reduce the ultimate price tag of Android smartphones, giving more budget-conscious consumers a chance to try out the devices, and to bring a more consistent Android experience, ensuring that those consumers are using Google services. That the Internet giant is making so much noise out of Android One underscores the importance of those markets, which are a critical source of future user growth — and where Google isn’t the only company looking to plant its flag.

Android One is first rolling out in India, then in Indonesia, the Philippines and South Asia by the end of the year. For the launch, Google has partnered with three Indian device makers — Micromax, Karbonn and Spice — to create three $100 smartphones, as well as teamed up with the wireless provider Bharti Airtel, the largest mobile carrier in India, with 40 percent of smartphone users in the country on that network.

Phones made under the Android One rubric will also run “stock” Android, an unmodified version of the software, without the technical and user interface flourishes that manufacturers such as Samsung or HTC typically add to make their smartphones stand out from the competition. The company has already designed its most current version of Android, called KitKat, to run on low-cost hardware.

Continue reading….

Infographic: The Multiscreen World

By Nick Rojas

Over the past decade, the amount of technology available to the public has gradually changed the way that people live their daily lives. More importantly: the versatility of these technologies have allowed people to become more efficient, revolutionizing market consumption, and creating demand for things that had never really been considered before.

As people grew more and more reliant on these devices, more and more of them became available. Laptops and televisions, smartphones and tablets,all permitted their users to do things that they hadn’t thought they needed to before, and this all pointed towards one thing: how users consumed media. Before, television viewers were at the mercy of the networks, watching commercials because they had to. While DVRs changed that for many viewers, it was smartphones and tablets that took them to a different place entirely. With the technology available, users began using their devices while they watched television. This trend towards multi-screen usage was seen by many as an overindulgence in entertainment, at first, but as the trend continued to grow and grow, it became readily apparent that it was more than just a trend.

Mult-screen usage indicates a shift towards multitasking, something that consumers have grown to love. This infographic, provided by TollFreeForwarding.com, is an exploration into the ways that users are consuming information, and why cross-platform development is becoming a key component of not only user experience, but for content marketing, as well.

TFF M5 Multiscreen Infographic: The Multiscreen World

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

TechCrunch

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month. The average smartphone user downloads 3 apps per month.

However, something which may not have been well understood before is that much of that download activity is concentrated within a small segment of the smartphone population: the top 7% of smartphone owners accounting for nearly half of all the download activity in a given month. Those are some serious power users, apparently.

But no matter how often consumers are actively downloading apps, they certainly are addicted to them. More than half (57%) use apps every single day, while 26% of tablet owners do. And 79% of smartphone owners use apps nearly every day, saying they use them at least 26 days per month, versus 52% for tablet users.

Facebook Still #1

Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.

Facebook is the most used app, in both audience size and share of time spent among each demographic segment.

Social Networking, Games and Radio contribute to nearly half the total time spent on apps, indicating mobile usage is heavily centered around entertainment and communication.

On iPhone, users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Click to see charts