Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

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Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

IDC PMS4colorversion  300x99 Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC

The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDCWorldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.

“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”

Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.  Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.

“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”

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Mobile gadgets outnumber people in these 7 countries

IDG News Service

Wireless broadband subscriptions now outnumber people in seven countries as consumers continue to snap up smartphones and tablets, according to a new report.

Finland, Australia, Japan, Sweden, Denmark, South Korea and the U.S. had wireless broadband penetration of more than 100 percent as of December 2013, the Organization for Economic Cooperation and Development said Tuesday. That means there was more than one wireless broadband subscription per person, usually because consumers have more than one mobile device that can go online. The U.S. just barely crossed the bar, while Finland led the group with more than 123 percent penetration.

Across all 37 OECD countries, wireless broadband penetration rose to 72.4 percent as total subscriptions grew 14.6 percent. The group spans North America, Australia, New Zealand, and much of Europe, as well as Japan, South Korea, Turkey, Israel, Mexico and Chile. It’s sometimes treated as a barometer of the developed world.

Wired broadband subscriptions also grew in 2013, reaching an average of 27 percent penetration. That means there was just over one wired subscription per four people: Wired broadband services, such as cable and DSL (digital subscriber line), typically are shared. Switzerland led in that category with 44.9 percent penetration, followed by the Netherlands and Denmark. The U.S. had just under 30 wired subscriptions per 100 people, while Turkey came in last with just over 11.

DSL still makes up a majority of wired broadband subscriptions, at 51.5 percent, followed by cable with 31.2 percent. Fiber-optic grew to a 16.7 percent share, gradually replacing DSL services. Fiber more than doubled its share of the market in the U.K. and also gained strongly in Spain, Turkey and France. While those countries still have relatively low fiber penetration, Japan and Korea continued to lead the OECD for that technology. Nearly 70 percent of all wired broadband in Japan goes over fiber, and almost 65 percent in Korea.

The OECD has compiled some of its broadband statistics on a portal page. For all the technologies it tracks, the group uses a generous definition of broadband as a service capable of at least 256K bits per second downstream.

Facebook’s mobile app install ad business faces growing competition

Mobile Marketer

While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter – the social network could become a victim of its own success, particularly on the application marketing front, as a growing number of competitors come out with their own, often compelling offerings.

The 62 percent of ad revenue delivered by mobile in the second quarter is up from 41 percent during the same period a year ago and from 59 percent in the first quarter of 2014. Facebook’s new mobile ad network and app install ads drive much of the mobile ad revenue but the company continues to look at ways to broaden its mobile ad business.

“When you think about our mobile ads, I do sometimes think that people think our mobile app install ads are all of the revenue or a great majority of the revenue, and they are not,” said Sheryl Sandberg, chief operating officer at Facebook, during a conference call with analyst to discuss the company’s second quarter financial results. “They are only a part of the mobile ads revenues.

“Our mobile ads revenue is broad based,” she said. “We have large brands advertisers, small, direct response advertisers as well as developers using our mobile ads.

“The mobile app install ads which are run not only by developers but also by large companies that want to get people to install apps are growing. They remain a good part of our mobile ads revenue and we are excited about the opportunities there. But we see our opportunities in mobile ads as much broader than just installing apps.”

Mobile growth
Facebook reported yesterday that its overall revenue grew 61 percent for a total of $2.91 billion during the second quarter of 2014. Of that, $2.68 billion came from advertising, a 67 percent jump from the same period a year ago.

Growth in mobile use on Facebook continues to outpace general use, with mobile daily active user increasing 39 percent for a total of 654 million while mobile monthly active users grew 31 percent for a total of 1.07 billion.

In comparison, overall daily active users grew 19 percent for a total of 829 million and monthly active users increased 14 percent for a total of 1.32 billion.

The company also posted a 138 percent increase in net income for a total of $791 million.

App install ads
Facebook launched mobile app install ads in late 2012 and the offering quickly took off because it meet an untapped need to help developers drive app downloads. In less than two years, Facebook has driven 350 million app installs, per Fiksu.

However, Twitter recently released its mobile app promotion product suite. Fiksu is a partner, helping clients such as Groupon, Dunkin Donuts and Barnes & Noble drive app downloads from Twitter.

“Over the past 12 months, Facebook has enjoyed a leadership position with respect to performance in the app marketing space,” Craig Palli, chief strategy officer at Fiksu.

“While costs of media were often up to ten times greater on Facebook than other channels, they could command this premium because their cost per purchasing user was 28 percent better than other traffic sources, based on the strength of their segmentation tools,” he said.

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China has more people going online with a mobile device than a PC

Reuters

The number of China’s internet users going online with a mobile device – such as a smartphone or tablet – has overtaken those doing so with a personal computer (PC) for the first time, said the official China Internet Network Information Center (CNNIC) on Monday.

China’s total number of internet users crept up 2.3 percent to 632 million by the end of June, from 618 million at the end of 2013, said CNNIC’s internet development statistics report.

Of those, 527 million – or 83 percent – went online via mobile. Those doing so with a PC made up 81 percent the total.

China is the largest smartphone market in the world, and by 2018 is likely to account for nearly one-third of the expected 1.8 billion smartphones shipped that year, according to data firm IDC.

The increase in internet users was mainly driven by mobile, which grew 5.4 percent from the 500 million users at the end of 2013. The number of mobile shoppers surged 42 percent from December through June.

Chinese e-commerce is dominated by Alibaba Group Holding Ltd [IPO-BABA.N], which is preparing for a mammoth initial public offering widely expected to take place in September.

Alibaba’s biggest competitor is JD.com Inc, which specializes in business-to-customer e-commerce in a similar vein to Amazon.com Inc, and is 17.6 percent owned by Alibaba arch-rival Tencent Holdings Ltd.

Other online mobile services with rapid growth from the end of 2013 include music, video,gaming, search, and group-buying, all of which experienced double-digit increases.

The fastest growing services were mobile payment, where users shot up 63.4 percent, online banking, with a 56.4 percent rise, and mobile travel booking, which was up 65.4 percent.

But not all internet activity saw growth. Users of microblogs such as Tencent Weibo and that offered by Weibo Corp fell for the second six-month period in a row, by 1.9 percent to 275 million.

They numbered 331 million at the end of June last year before the government in September started clamping down on “online rumors” which it said threatened social stability.

Blockbuster mobile messaging apps such as Tencent’s WeChat have since become venues of choice for users who want to express views without fear of retribution.

Extra! Extra! Read All About It (via Mobile)!

eMarketer

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%), according to data released earlier this month by GfK MRI Starch Advertising Research. And based on May 2014 polling by IDG Global Solutions, magazines better hope this is true across all mobile devices—and newspapers should cross their fingers even more.

176330 Extra! Extra! Read All About It (via Mobile)!

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same. Print magazines followed: 47% of tablet-toting respondents had replaced them with a digital screen, and 33% of smartphone owners had moved their magazine reading to their phones.

These patterns were the same no matter a user’s age, though replacing traditional media with mobile was slightly more common among younger respondents. Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multi-screened. Around three in five respondents from both groups used their mobile devices as they used other screens, and again, age didn’t play a huge role.

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Digital marketing budgets will grow

Warc

More than three-quarters of senior marketers in Asia-Pacific think digital, mobile and analytics will change the face of the industry over the next five years, a recent survey has revealed.

According to the regional segment of Accenture’s global study of 600 CMOs in 11 countries, 39% of its 180 APAC participants also expect spending on digital to account for over 75% of their marketing budgets over the same period.

But even though another 42% forecast that their marketing spend on digital will increase by more than 5% next year, only 23% expect their company to be known as a digital business within five years, Campaign Asia reported.

This prompted Accenture to warn industry practitioners that they need to embrace digital in order to survive.

“To be part of the enterprise digital transformation that every business needs to undertake for survival, CMOs need to extend their vision of marketing and its scope,” the report said.

Patricio De Matteis, managing director of Accenture Interactive for APAC, urged marketers to make best use of digital opportunities while also taking account of the customer experience.

“Senior marketing executives are well positioned to assume this role because the opportunities, as well as the potential, lie in the customer, the brand, the interface with the customer and how the customer is empowered,” he said.

He noted that an increasing number of companies are now hiring staff specifically to manage the customer experience and said “the key to success” is in developing an effective omnichannel experience.

This would appear to be an area requiring improvement because nearly three-quarters (73%) of the survey respondents believe it’s “essential” to deliver an effective customer experience, yet only 61% think their company is doing this well.

US mobile e-commerce grows 19-fold

Warc

Mobile e-commerce sales in the US grew from $2.2bn in 2010 to $42.8bn in 2013 and are expected to increase to $50bn by the end of this year, new analysis has shown.

According to e-marketing services provider Custora, that represented growth of 1,875% from 2010 to 2013 while adding that the first quarter of 2014 alone generated $12.2bn in mobile e-commerce sales.

It found direct traffic was the primary driver of mobile phone e-commerce purchases (32.9%) while email marketing drove 26.7% compared to only 20.9% on desktop and 23.1% on tablet.

Organic search accounted for 16%, but social media accounted for less than 1% of mobile orders (0.6% via mobile phones and 0.2% via tablets).

Over a third (37%) of online store visits came via mobile devices by the end of Q1 2014, Custora said, up from 3.4% at the beginning of 2010.

Its analysis – based on over 70m consumers, 100 internet retailers and $10bn in transaction revenue – clearly outlined the growth of mobile, but also showed purchases via a desktop dominated conversation rates, Marketing Land reported.

From January 2013 to March 2014, desktops recorded an average e-commerce conversion rate of 4.3% compared to 2.8% for tablets and 1.4% for mobile phones.

Interestingly, Custora also found online consumers prefer to make their first purchase on a desktop, only moving to a mobile device for repeat purchases after establishing trust with the retailer.

Elsewhere, the study found only 12% of consumers used multiple devices to shop in Q1 2014, although the number doing so has tripled since 2012.

In order to reach these multi-device users, Custora CEO Corey Pierson advised brands to segment them according to the devices they use, Internet Retailer reported.

“The fastest-growing retail brands segment their customer bases and know that different customer segments have unique device preferences, which often translate to varied product category preferences and specific purchasing patterns,” he said.

Over 2 Million Daily Mobile Web Users in Denmark

eMarketer

Denmark’s regular internet users are quickly converting to mobile access. In a study conducted by Statistics Denmark in Q2 2014, 2.1 million 16-to-89-year-old internet users in the country said they went online via a mobile device every day—an increase of 800,000 people since 2012. In total, the share of respondents who said they were daily mobile web users jumped from 29% to 46% between 2012 and 2014.

175794 Over 2 Million Daily Mobile Web Users in Denmark

The rise in mobile web access has been dramatic in all age groups. But the largest proportional increases were seen in the 16-to-24 age group—where penetration rose from 54% to 78% in two years—and among those ages 45 to 54—where daily usage nearly doubled, from 24% to 47%.

Among seniors ages 65 to 74 and 75 to 89, daily engagement with the mobile web was much lower, at 14% and 3%, respectively. But in both these age brackets, usage had at least trebled compared with 2012.

Online activities, including social networking, reading the news, email and internet banking, are transferring to mobile platforms at different rates, Statistics Denmark reported. In fact, all these things were more likely to be carried out on a computer than on a mobile device, but consumers were understandably happier to visit social sites or check the news via mobile than to do their banking on a smaller screen.

In Denmark as elsewhere, mobile web activity is closely related to smartphone penetration. The country already has the second-highest level of smartphone usage in Western Europe, eMarketer estimates. In fact, advanced handset penetration is rising faster in Denmark than in Norway, the top-ranked country by this measure. As a result, we expect Denmark to surpass Norway in smartphone user penetration in 2017.

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Smartphone Commerce: Visits, Revenue, Orders Increase

MediaPost

More retail activity is starting with mobile devices, which is growing dramatically across the board.

While most actual purchasing still happens in stores and most online buying is from desktops, mobile continues to increase its influence on all areas.

Two separate studies out this week provide yet another snapshot of the scope of activity.

Revenue from dedicated mobile commerce sites of more than 350 retailers jumped 114% from a year ago, based on an index from Unbound Commerce. The average value of a mobile order increased 31% to $109 in that tally.

The monthly Mobile Commerce Index for June by BrandingBrand also found the mobile market marches on.

Smartphone activity is growing across the board, with the highest percentage growth in the area of revenue. Here’s the smartphone activity growth compared to the same month a year ago, according to Branding Brand.:

  • 110% — Revenue
  • 84% — Orders
  • 74% — Page views
  • 57% — Visits

The data is based on a sample of 26 of its retail customers comprising 109 million Web page views, 873 million page views and 2 million orders with total revenue of $291 million.

Traffic from mobile devices continues to increase, with almost half (49%) now coming from smartphones and tablets.

However, the majority (72%) of orders are non-mobile orders, though the market share of smartphone orders increased 68% from a year ago.

Many studies show commerce from tablets being much higher than those form smartphones.

However, in what may be an early indicator, the BrandingBrand index shows the gap narrowing, with 15% coming from tablets and 14% from smartphones.

As a source of revenue, mobile orders also continue to grow, now accounting for a quarter of revenue, up from 20% a year ago.

These and similar recent studies continue to document the import of mobile commerce. This presents the question of how well merchants and marketers can keep up.

All the major issues relating to mobile commerce will be discussed at the MediaPost OMMA mCommerce conference in New York on Aug. 7. Hope to see you there. Check out the agenda.

Global Ad Spending Growth to Double This Year

eMarketer

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

174740 Global Ad Spending Growth to Double This Year

Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally shift their attention to digital devices.

On a country-by-country basis, the US is by far the leader in total media ad spending. eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country in 2014.

By comparison, advertisers in China will spend only $37.01 per person, though the country’s large population adds up to the second-biggest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia comes next in line at around $504 per person and is the only other country where advertisers will spend more than $400 this year to reach the average consumer.

On a long-term basis, digital channels will continue to drive advertising growth across the globe. eMarketer estimates that digital ad spending will increase 16.7% this year, totaling $140.15 billion and surpassing 25% of all media ad spending for the first time.

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