Digital Media Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage

TechCrunch

Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year.

And those who want to test drive it can do so for free for three months.

The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. It’s not the first to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365.

The idea here is to tap into the average consumer who has started to reach a tipping point with the amount of digital media he or she now owns, potentially across a range of devices and in not a very organised fashion (hello, me).

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, Director of Amazon Cloud Drive, in a statement. “With the two new plans we are introducing today, customers don’t need to worry about storage space–they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.”

Continue Reading… 

Is Responsive Design The Right Way To Design?

Medium

Editor’s Note: I’m not a technologist, however I am someone that thinks about mobile frequently from a marketing and product perspective. Below are a few of my thoughts on the role of mobile web and RWD. Comments and criticism are welcome and appreciated.


If you had asked me a few years ago whether all web developers should be building sites with responsive design, my answer would have been an emphatic “yes.”

However, I’ve been giving that question a lot of thought recently, and I think my opinion has changed.

For those of you that need a quick refresher (or for my family and friends, who read these posts despite not understanding a word of them): Responsive design is an approach to web design that attempts to adapt and resize the layout of a website across several device types. In essence, the theory suggests that a mobile and tablet version of a website should match the experience of the desktop version.

One of the biggest arguments to support responsive design is that web visitors are increasingly viewing sites from a number of different devices, and therefore, they shouldn’t have to re-learn how to navigate your site each time.

This argument makes a lot of sense. An increasing share of web consumption is occurring on mobile devices. These users don’t create a distinction between mobile and desktop consumption, so why should publishers? It also doesn’t hurt that designing a responsive site is often cheaper to create and maintain, as it doesn’t require developers to repeat changes across a number of different templates.

However, I’ve started to believe (at least for now) that following this approach may dismiss the nuances of different reading behaviors, and ignores the strengths and weaknesses that each device offers.

Continue Reading… 

Are Smartphones Taking Over?

IDC PMS4colorversion 1 Are Smartphones Taking Over?

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

As recently as 2010, PCs still made up the lion’s share of the total SCD device market, with the combined desktop and notebook categories accounting for about 52.5% of shipments versus 44.7% for smartphones and 2.8% for tablets. By 2014, smartphones had grown to represent 73.4% of total shipment, while PCs had slipped to 16.8% and tablets had increased to 12.5%. By 2019, IDC expects the distribution to be 77.8% smartphones, 11.6% PCs, and 10.7% tablets.

“Smartphone growth continues at an astounding pace, while growth in the PC and tablet markets is proving to be more challenging,” said Tom Mainelli, Program Vice President for Devices at IDC. “There are clearly some bright spots in both markets: Detachable 2-in-1s show strong growth potential in tablets, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device. Even as we expect slowing smartphone growth later in the forecast, it’s hard to overlook the dominant position smartphones play in the greater device ecosystem. And it’s not likely that anything—including wearables—will unseat it from this dominant position anytime soon.”

“Not all smartphone growth will be equal. Going forward, the future of smartphones lies in emerging markets, sub-US$100 price points, and phablets,” said Melissa Chau, Senior Research Manager for Mobile Devices. “In 2014, 73% of smartphones were shipped to emerging markets, 21% were priced below US$100, and 12% had screen sizes between 5.5 and <7 inches. By 2019, these categories will all increase – 80% of smartphones will be shipped to emerging markets, 35% will be priced below US$100, and 32% will have a 5.5–<7-inch screen size. So far the market has very much focused on premium models and brands, but emerging market consumers are looking for greater value from a single device.”

Read More… 

IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

IDC PMS4colorversion  IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

FRAMINGHAM, Mass., March 18, 2015 – By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and “reinvented” incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions—some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.

  • ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders – @IDC provides framework for thriving in #DX

IDC’s MaturityScape Digital Transformation (DX) Stage Overview

 IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders Figure 1

Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.

Continue Reading…

How Millennials Get News

American Press Institute

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research

Introduction

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age.

ap phone apps 300x200 How Millennials Get News
Social media and mobile play a large role in Millennial news consumption. 94% of those surveyed own smartphones. The average Millennial gets 74% of her news from online sources.

Much of the concern has come from data that suggest adults age 18-34 — so-called Millennials — do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers. This generation, instead, spends more time on social networks, often on mobile devices. The worry is that Millennials’ awareness of the world, as a result, is narrow, their discovery of events isincidental and passive, and that news is just one of many random elements in a social feed.

A new comprehensive study that looks closely at how people learn about the world on these different devices and platforms finds that this newest generation of American adults is anything but “newsless,” passive, or civically uninterested.

Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined, according to the new study by the Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.

How Millennials get news

Percent of Millennials who…
Say keeping up with the news is at least somewhat important to them 85%
Get news daily 69%
Regularly follow five or more “hard news” topics 45%
Usually see diverse opinions through social media 86%
Pay for at least one news-specific service, app, or digital subscription 40%

Continue Reading…

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Marketing Land

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015, just ten years later.

Online advertising is a natural choice for modern businesses, but after the decline of the banner ad, businesses began searching for alternatives. Paid search is a great online advertising medium for driving visitors to your website based on user intent (i.e. their search query). But what if there are no identifiable (or affordable) keywords you can bid on to drive traffic? And what about those businesses that want to create brand awareness rather than capturing user intent?

Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.

Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices.

Advanced Targeting Options

Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.

These advanced targeting options increase your ad’s relevance to your users and provide a level of personalization that is not achievable on other advertising channels. Here are four such advanced targeting options:

  • Interest targeting: Reach specific audiences by looking at their self-reported interests, activities, skills, pages/users they have engaged with, etc. Interest targeting is often related to keyword targeting, so some platforms will allow you to enter both. Interests can be as general as an industry (e.g. automotive industry) or as specific as a product (e.g. convertibles). Offered by: Facebook, Twitter, LinkedIn (under “Skill”), Pinterest.

Read More… 

How Google’s Emphasis On Mobile Will Affect You

MediaPost

When it comes to search algorithm changes, Google has gone from making official announcements to a “this is something we do every day so don’t expect to hear from us” attitude. With this in mind, the upcoming mobile-friendly algorithm change is a very big deal. As background, here is a high-level history of events:

  • June 11, 2013: Google announced specific recommendations for developing mobile-friendly websites. It listed common configuration mistakes and explicitly called out faulty redirects and smartphone-specific errors (incorrectly served 404s, Googlebot Mobile and unplayable videos).
  • September–October, 2014: Google tested several different mobile-specific indicators, using both mobile-friendly and non-mobile-friendly icons.
  • November 18, 2014: Google officially launched mobile-friendly designations to results in mobile search.
  • February 26, 2015: Google announced that, on April 21, it will be expanding its use of mobile-friendliness as a ranking signal.

Google has gotten very serious about mobile search and is taking a primary role in improving the experience. In other words, we’re on notice to clean up our site(s). The good news is that Google is providing instructions and tools to help us do this. Here are the top three things that every website owner needs to do in anticipation of the April 21 deadline:

1)     Make use of Google’s guide to mobile-friendly websites.Google provides a 60+ page guide that discusses why and how to build a mobile-friendly website. There are dedicated guides for several open-source CMS platforms (WordPress, Drupal, Joomla, etc.), as well as a specific guide to mobile SEO, with special emphasis on avoiding common mistakes.

2)     Test your site using Google’s Tools. Users of Google Webmaster Tools (WMT) are already familiar with Google’s emphasis on mobile, as WMT has been alerting users to “fix mobile usability issues found on site xyz.” Clicking on “View details” brings users to a three-step process: 1) Inspect mobile issues, 2) Follow these guidelines and 3) Fix mobile usability issues. For those just starting out or who don’t have a WMT account, Google provides the ability to test a single page. This report groups all of the errors in one page and links on how to fix the errors, based on how the site was built (I built via CMS, I built myself, I had someone build the site).

Continue Reading… 

How Important Is Mobile, Anyway?

SocialMediaToday

Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”

If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and demote those pages in the search results for mobile queries. Google plans to roll this out April, 21 2015.

They’ve even provided a tool to test how mobile friendly your website is. Note that they’re apparently working out some kinks so make sure you read this post before testing.

WHAT IS MOBILE OPTIMIZATION?

Optimizing a website for mobile users can mean implementing techniques like responsive design. But adding in some responsive breakpoints for tablets and mobile devices isn’t all it takes.

And sometimes responsive might not be the best approach. There are times when a mobile-only page or website makes more sense. Measurable SEO Founder Chuck Price weighs the pros and cons of mobile-only and responsive design in this useful post.

Whether responsive or mobile-only, you’ll want to factor in speed and usability when optimizing for mobile…

SPEED

Your site speed depends of the server where its hosted and the files the user is required to download. I would recommend hosting your site on a virtual dedicated server or similar. You will pay more for this but its worth it.

Hosting on a shared server where you pay $10 a year for a service pitched by a race car driver is less than ideal. A shared server is one server with a bunch of other sites sharing the server’s resources. The low cost host will load these to capacity for maximum profit. This will slow server speed as more websites are being access – eating up resources.

Read more tips here… 

As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)