IDC Press Release

FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.

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MediaPost

According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.

Tablet versus smartphone growth

•           Globally, websites are getting more traffic from tablets  than smartphones

•           Internet users view 70% more pages per visit when  browsing on a tablet vs. a smartphone

•           While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they  browse and engage

Read more… 

IDC Press Release

SAN MATEO, Calif.– Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down.

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FRAMINGHAM, Mass.  – The worldwide mobile phone market grew 4% year over year in the seasonally slow first quarter of 2013 (1Q13) as smartphones outshipped feature phones for the first time. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 418.6 million mobile phones in 1Q13 compared to 402.4 million units in the first quarter of 2012 and 483.2 million units in the fourth quarter of 2012.

In the worldwide smartphone market, vendors shipped 216.2 million units in 1Q13, which marked the first time more than half (51.6%) the total phone shipments in a quarter were smartphones. The market grew 41.6% compared to the 152.7 million units shipped in 1Q12, but 5.1% lower than the 227.8 million units shipped in 4Q12.

http://bit.ly/181Hone

Social News Daily

The number of smartphone owners using mobile Internet shot up 45 percent from 2010 to 2012. You don’t need to be a business mogul to see the growth there, and you probably don’t need to be told that the trend shows no signs of slowing down.

For email marketers, this means that mobile optimization needs to happen now. The sooner, the better. An infographic put together by email marketing firm GetResponse illustrates the importance of mobile optimization sooner rather than later, offering some crucial demographic data and quick tips to painless implementation.

A few highlights from the infographic…

IDG Enterprise

IDG Enterprise’s 2013 Consumerization of IT in the Enterprise Research Details Main Stream Adoption of Mobile Devices, the Increasing Use of Business Apps and Cloud and Security Challenges

Digiday

Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.

Here are 15 stats that all brands should know about mobile.

The U.S. is at 101 percent wireless penetration. (CTIA)

1 billion smartphones will be shipped globally this year. (Gartner)

Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)

59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)

85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)

For more stats click here

IDC Press Release

SAN MATEO, Calif., April 9, 2013 – Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the United States. Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year. Facebook, Pandora, Twitter, and The Weather Channel all registered strong sales in 2012 and all (with the exception of Pandora) popped onto the scene from zero sales in 2011. As a result, publishers controlled 52% of U.S. mobile display ad spending in 2012, compared to the 39% they received in 2011. This is one of the results from a newly published International Data Corporation (IDC) report, 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares (Doc #240311).

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eMarketer

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year. More than half of that total will come from mobile, and mobile’s share will rise over the next few years. 

According to the new forecast, more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60% of which will come from mobile advertising.

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IDC Press Release
FRAMINGHAM, Mass., March 26, 2013 – According to the International Data Corporation (IDC) Smart Connected Device Tracker, worldwide shipments of smart connected devices grew 29.1% year over year in 2012, crossing 1 billion units shipped with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012.

Looking specifically at the results for the fourth quarter of 2012 (4Q12), combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion. In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple’s iPhone 5 and iPad Mini brought Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7% share versus 20.4% share for Samsung.

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