Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
To be a successful btob company, you need to combine marketing, sales, and mobile tools. That’s Digitas Senior VP/BtoB Global Practice Lead Dennis Reilly’s opinion as he explained to IDG Global Solutions Director Howard Sholkin. During a BtoB Digital conference in March 2013, O’Reilly was asked to describe what the best companies are doing…..
How do you put content in front of the right audience, at the right time, in the right context? Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
We’re back at Mobile World Congress with news we didn’t get to last time like a MEMS watch that can tell what kind of exercise you’re doing, a blazing fast LTE phone from China’s Huawei and a scratch proof smartphone screen made from sapphire.
The era of mobile digital technology has crossed a new threshold. Are mobile devices changing the amount and way news is consumed? Yes. The percentage of Americans who have mobile Internet access has risen dramatically in the last year. This video visually portrays the explosion in mobile audiences and mobile consumption habits.
Retailers are focused on deciding which mobile capabilities they need to prioritize and how to develop, support and implement these technologies. Listen to Leslie Hand, Research Director, IDC Retail Insights, for her insight.
Mobile devices are invading the workplace as they have at home. Bring Your Own Device (BYOD) is becoming a popular term as smartphones and tablets join PCs at work. IDC’s Karsten Weide sees a lot of opportunity for marketers in the mobile space. He explains in this interview with IDG Global Solutions Director Howard Sholkin who asked Weide about his recommendations for BtoB marketers….