A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.
Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.
To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE
From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer electronics show in Berlin.
IDC Research Manager Ramon Llamas puts some context around recent announcements impacting the Wearables market over the last couple of weeks, with emphasis on health tracking. The category is still waiting to see the next phase after defining itself in 2013.
Mobile device use is off the charts but marketing to users lags well behind. In Sweden, IDG has shown tech marketers how to use mobile and tap into the large audiences. Angelica Lundin explains how IDG Sweden is overcoming marketer reluctance to make mobile a part of a campaign. Lundin told IDG Communications Howard Sholkin that once advertisers try it they come back for more…
IDG Communications Director Howard Sholkin spoke with IDC’s Karsten Weide about real-time bidding (RTB). mobile and video growth. Learn what RTB direct sales is and what regions show the most growth in RTB in advertising/marketing. Weide also shares predictions for the 2017.
Asia/Pacific can be overwhelming for vendors given its size and cultural differences. While China is the leading market, IDC’s Sandra Ng said ASEAN and Indonesia holds a lot of promise for tech vendors. IDG Global Solutions (IGS) Director Howard Sholkin spoke with Ng at the IGS/IDC Emerging Markets conference in June 2013….