Advertising & Marketing Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Snapchat’s Discover Publishers Are Asking for Big Ad Rates — And They’re Getting Them

Recode

Snapchat’s Discover platform is one of the hottest properties in media. That’s why Snapchat and its publishing partners are asking for very high prices for ads that run on Discover — and why marketers are paying them.

Industry sources say Discover ad pricing is running around $100 for every thousand views — a rate that’s something like twice what a premium video publisher can get, and many times what a mere Web publisher can command. Perhaps that’s why Alibaba felt comfortable putting $200 million into Snapchat, at a reported $15 billion valuation.

Snapchat launched Discover in late January. It’s a new section of the app where users can watch videos or read stories from a dozen different publishers like CNN, Vice or ESPN.

Snapchat publishers set their own rates and provide a guaranteed view count to ad buyers based on traffic patterns they’ve established in the last few weeks. Industry sources say that on average, publishers are getting around 10 cents a view for their ads, which are seen anywhere from 500,000 times a day to a million times a day. That means publishers are able to command $50,000 to $100,000 a day for their stuff.

The publishers and Snapchat split the revenue differently depending on who sells the ad. If a publisher sells the ad space, they get 70 percent of the revenue; if Snapchat sells the ad, the revenue is split evenly.

Publishers can also bundle the Snapchat buys with inventory on other platforms if they sell it themselves; sources say ESPN’s sales force is taking this tactic, and has been able to sell Discover ads for more than $100,000 a day.

Since Discover is brand-new — Snapchat itself is only four years old — a lot of this pricing and ad buying is experimental. And prices usually run high in the early days of new properties, while publishers and marketers identify a proper balance.

Continue Reading… 

YouTube’s subscription service struggles to take off

DIGIDAY

YouTube is planning to launch a paid subscription video service later this year. But the Google-owned company is having a tough time getting some of its content partners to sign up, according to several sources at publishers and multichannel networks.

YouTube approached a number of video publishers and multichannel networks (MCNs) late last year, asking each to sign a “subscription offerings amendment” that would make all of their YouTube content available through a paid service, according to Digiday’s sources. A sleek, ad-free video subscription service could generate a pivotal revenue stream for YouTube, which has reportedly failed to turn a profit despite attracting over a billion monthly viewers. Yet several of YouTube’s current content partners have been reluctant to sign on the dotted line.

“The amendment was so general,” said an executive at one publisher with a major YouTube presence. “It’s basically saying, ‘Hey, sign up and your content will be behind a subscription wall.’ But there was no revenue share or any guarantee you wouldn’t just lose out on the ad revenue. It made us really nervous. We are reticent to sign something without knowing what it actually means for us financially.”

That publisher has yet to sign the amendment, waiting for more information and revisions from YouTube before agreeing to pipe its content into a YouTube subscription service. YouTube itself has yet to nail down the scope of its subscription plans, the executive told Digiday, even though YouTube’s content chief Robert Kyncl suggested at Recode’s “Code/Media” conference last week that YouTube is putting the “final tweaks” on the service.

One MCN executive said YouTube intended to launch the service in the first quarter of 2015, but will miss that launch window. A YouTube spokesperson declined to discuss that assertion or anything about the subscription service on the record.

Continue Reading… 

 

 

Is posting a photo the worst way to interact on Facebook

Business Insider

Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn’t so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (indeed, a Socialbakers study dated April 2014 declared “Photos Are Still King On Facebook”). Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months.

The Socialbakers data, which covered 4,445 brand pages and more than 670,000 posts between October 2014 and February 2015, shows that video is now the most effective way to reach users in Facebook’s News Feed, driving more than twice as much reach as photo posts.

Photos had the lowest organic reach (the percentage of a page’s fans who see a post without the page owner’s needing to pay for advertising) over the period, with an average of just three out of every 100 (3.7%) page fans seeing a photo post.

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Mobile Video Dominates The Medium

nScreenMedia

The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on the mind of web natives, while mainstream media still seems more interested in extending the reach of its traditional television fare.

Jim Underwood, Head of Entertainment, Global Vertical Strategy at Facebook, threw down the data gauntlet stating that 75% (or 11 hours) of our waking hours are now consumed with the consumption of media. It could be argued that Facebook is a prime mover in this extraordinary statistic. The company has rocketed to the number 2 spot in the delivery of online video, second only to YouTube. In particular, the company has tripled the amount of video it delivers in just 6 months. This is largely on the back of the introduction of autoplay for videos. Mr. Underwood said that, though videos do not play when they are out of the field of view, the mere act of automatically starting the video results in many more people sticking around to watch.

Not to be outdone, Ezra Cooperstein, President and COO of Fullscreen, said that over the last 4 years the amount of mobile video starts the company sees has grown from 20% to 60%. He added some color to this, saying that girls between 13 and 17 years don’t’ even think about a television anymore. Their phone is their TV. Even though much of Fullscreen content is consumed on a phone doesn’t mean it’s cheap to produce. He said that content businesses are capital intensive. To emphasize the point he said a good deal of the cash Fullscreen received when the Chenin Group and AT&T bought the company is going straight into creating great content.

 

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Time to Celebrate: YouTube’s 10th Birthday

PewResearchCenter

On Valentine’s Day 10 years ago, a group of former PayPal employees founded YouTube as an easy way to find and share videos. Today it’s one of the most visited websites in the world and is widely used by news organizations, politicians and music artists. (Psy’sGangnam Style has over 2 billion views, making it the most watched YouTube video of all time.)

Besides big brands, some regular users have amassed a large following. Recently, a trio of YouTube content creators interviewed President Barack Obama on his policy goals. Overall, the video-sharing firm says that 100 hours of video are uploaded to YouTubeevery minute.

On the company’s 10th birthday, here are 5 facts about YouTube and online video sharing:

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How To Produce Value and Revenue With Digital Video

American Press Institute

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history.

Consider three statistics:

  • More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore.
  • Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according to eMarketer.
  • Cisco projects that video will account for 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013.

David Plotz, former editor of Slate Magazine, says video is now “a necessary condition for almost any brand advertiser we’re working with.”

This “necessary condition,” however, is not so easily achieved, even for those whose professional roots lie in visual journalism. Like every new medium that’s come before, digital video is unique and evolving. It shapes technology and is shaped by technology. We’re learning as we go.

Continue reading… 

IDG Corporate Video 2015

idg logo1 IDG Corporate Video 2015

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

IFA September 2014: World Tech Update

IDG News Service

From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer electronics show in Berlin.

World Tech Update- August 14, 2014

IDG News Service

Coming up on WTU Microsoft and Samsung introduce new smartphones, a high tech helmet goes on sale and tech CEOs join the ice bucket challenge.