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    IDG Global Mobile 2014 Survey

    IDG GlobalSolutions Color IDG Global Mobile 2014 Survey

    Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

    As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. Every minute of the day we are constantly interacting with brands at a conscious and unconscious level, and this is having a profound impact on the way that businesses are now communicating with their audience. A brand’s message should not trash or interrupt a conversation or engagement, but naturally enhance and heighten the experience.

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    Screen Shot 2014 06 25 at 1.39.04 PM 272x300 IDG Global Mobile 2014 Survey

     

    Press Release:

    IDG GLOBAL MOBILE SURVEY PUTS SPOTLIGHT ON THE MOBILE EVOLUTION

    More articles featuring this research:

    Putting the Spotlight on the Mobile Evolution

    Disruptive nature of mobile affects all areas of people’s lives

    More than half of 25 to 34-year olds have a tablet, says new research

    IDG Global Mobile Survey Puts Spotlight On The Mobile Evolution 

     

    Mobile Infographic: Millennials vs. Generation X

    A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

    Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

    To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

    millenials vs genx final IDG Global Mobile 2014 Survey

     

    Infographic: The Mobile Executive

    For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999 (£600–2,999; €700–3,499).

    Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

    mobile excutive IDG Global Mobile 2014 Survey

     

    Infographic: The Evolution of the Living Room

    Three years ago only 20% of IDG Global Solutions’ (IGS) respondents said they own a tablet, today it is 60% already. Today, people have the ability to browse and shop around the globe at the touch of a button. Communication has changed significantly from longer conversations on the phone or in person to an always on, short burst communication via apps or website plugins such as Disqus.

    As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. View this infographic on how mobile is disruptive – affecting how we live, shop, do business and consume media.

     IDG Global Mobile 2014 Survey

     

     

    Infographic: The Evolution of Business– The Virtual Office

    Today, people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re en- gaging with and whether they have had a positive or disappointing experience, they can share their views with millions of people just like them. Their expectations, whether they are consumers or business customers, are soaring; the power is firmly in their hands. Literally.

    As IDG Global solutions 2014 mobile research survey continues to demonstrate, business is bleeding into our lives, as research is not bound to the office. Mobile is disruptive – affecting how we live, shop, do business and consume media. View this infographic on how smartphones and tablets are changing the way people consume media, shop, interact.

     IDG Global Mobile 2014 Survey