2013 IDG Global Solutions (IGS) research based on 25,601 worldwide technology professionals and consumers shows that across every corner of the globe the volume of people interacting with mobile is escalating. Whether on tablets or smartphones, at work or outside of it, survey participants consume all forms of content from entertainment videos, to product research, to full commercial engagement with advertising.
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Mobile: a Gateway to Information and Entertainment
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. For tech buyers, a mobile device is a research and information gathering tool. They are reading news, conducting research, comparison shopping, and visiting vendor sites. And, social networks play a prominent role (see infographic below).
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. Tech professionals are using a range of different sized touch screens to communicate in a 24/7 culture of global working. They are also becoming increasingly happy to do work research, look at vendor sites, interact with advertisements and make work purchases. The desire to consume content is only increasing and this coupled with an emerging consumer base outside of traditional market, suggests that by June 2014 the global mobile landscape will be even more ingrained. View the infographic below for more insights into the IGS 2013 Mobile Survey
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. 601 respondents to an online survey from March to May 2013 said they rely heavily on both devices to read email (93-94%) and download or use mobile apps (67-71%). They are also actively seeking industry news and conducting research about technology issues and products. The questionnaire was posted to 120 IDG tech media sites worldwide which attract both consumers and IT professionals.
On average, 56% of smartphone users make purchases and 73% buy with a tablet but in each case the vast majority buy personal products or services rather than for work. A few regional figures stand out: more than 75% buy with a smartphone in North America and 84% purchase with a tablet. In every region, a majority of tablet users said they have made a purchase with their device.
When asked if a tablet is your primary computer, Middle East/Africa led the way at more than 43% followed by Latin America and Asia Pacific at around 30%. North America and Western Europe came in at 19% and 18%.
An IDG Global Solutions (IGS) survey found a growing overlap between home and work use among participants in 43 countries. Forty one percent use their private smartphone for business while almost as many use a tablet (37%). The private/business tablet use ran as high as 59% in Asia Pacific and Latin America to 36% in North America and 29% in Western Europe. As for smartphones supported by a organization’s IT department, Asia Pacific and Latin America led the way followed by Eastern Europe and North America.