Mobile Rich Media
Drive engagement & interaction through video & custom units
Catfish Unit
This unit sits affixed at the bottom of every page. When users click on the unit, they launch a custom overlay that houses videos, white papers, webcasts, case studies & ads.
Video IMU
This unit can run in the top IMU position on every page on mobile sites. The unit launches videos to drive awareness & thought-leadership.
Custom Rich Media
IDG can produce other custom rich media units that drive decision makers to full page immersive experiences without actually forcing them to leave the app.
Robust reporting on:
- Impressions
- Expands
- Expansion Rate
- Engagement
- Average On-Screen Time