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    Mobile Case Studies

    MCAFEE CASE STUDY

    MARKETS

    EMEA

    PERFORMANCE

    ONE YEAR PROGRAMME WITH OVER 16,000 VISITS TO THE CLIENT IZONE ON THE TABLET

    373 VIDEOS VIEWED

    2,500 TARGETED AND QUALIFIED LEADS DELIVERED

    CHALLENGE

    MCAFEE WANTED TO PROMOTE THEIR IT SECURITY SOLUTIONS AND GENERATE VALUABLE AND HIGHLY TARGETED SALES LEADS. THE CLIENT’S ADVERTISING PLATFORM OF CHOICE WAS THE TABLET.

    SOLUTION

    THE CREATION OF A BRANDED MCAFEE IZONE WITHIN IDG CONNECTS WHITEPAPER TABLET APP. CLIENT COLLATERAL SUCH AS VIDEOS AND WHITEPAPERS WERE HOSTED IN THE IZONE

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    SAP AGENDA CASE STUDY

    MARKETS

    GERMANY

    CHALLENGE

    SAP WANTED TO DEVELOP NEW DIGITAL PUBLISHING POSSIBILITIES FOR SAP RELATED CONTENT. THE CHALLENGE WAS TO INTEGRATE A CREATIVE MIX OF MULTIMEDIA ELEMENTS ACROSS VARIOUS MEDIA CHANNELS.

    SOLUTION

    A STATE-OF-THE-ART QUARTERLY TABLET AND WEB MAGAZINE NAMED THE SAP AGENDA

    PERFORMANCE

    THE SAP AGENDA IPAD APP HAS BEEN DOWNLOADED 20,970 TIMES (FEBRUARY 2013)

    VIEW THE APP IN ITUNES

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