Even split between Europe, the Middle East and Africa
Schneider electronics was looking to engage multiple it audiences with several white papers and videos at once. The client was interested in leads but also wanted to understand which video and whitepaper assets perform well and generate multiple touch points.
A dedicated iZone within the IDG connect tablet app promoting client video and whitepaper sophisticated analysis and information via the IDG connect BI tool.
IDG connect iPad users- 33,105
Average time spend on the app- 9:17 minutes
Schneider iZone- 343 visitors
Schneider videos played- 99
Qualified leads generated- 150
Us, Netherlands, Singapore, UK, Australia
Promote the Vodafone BEA systems partnership that helps to protect businesses and their employees, enhancing agility and productivity on the go.
A tablet “go big unit” that showcases video within the overlay
3.38 million impressions delivered
601,000 expands for the go big unit (18% engagement rate)
30,800 videos played
75% watched minimum 50% of the video
21% completion rat
Average 38 seconds video played
83 social shares via FB, Linkedin or Twitter
One year programme with over 16,000 visits to the client iZone on the tablet
373 videos viewed
2,500 targeted and qualified leads delivered
McAfee wanted to promote their IT security solutions and generate valuable and highly targeted sales leads. The client’s advertising platform of choice was the tablet.
The creation of a branded McAfee iZone within IDG connects whitepaper tablet app. Client collateral such as videos and whitepapers were hosted in the iZone.
SAP wanted to develop new digital publishing possibilities for SAP related content. The challenge was to integrate a creative mix of multimedia elements across various media channels.
A state-of-the-art quarterly tablet and web magazine named the sap agenda
The sap agenda iPad app has been downloaded 20,970 times (February 2013)