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    Mobile Case Studies

    SCHNEIDER ELECTRIC CASE STUDY

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    Markets

    Even split between Europe, the Middle East and Africa

    Challenge

    Schneider electronics was looking to engage multiple it audiences with several white papers and videos at once.  The client was interested in leads but also wanted to understand which video and whitepaper assets perform well and generate multiple touch points.

    Solution

    A dedicated iZone within the IDG connect tablet app promoting client video and whitepaper sophisticated analysis and information via the IDG connect BI tool.

    Performance

    IDG connect iPad users- 33,105

    Average time spend on the app- 9:17 minutes

    Schneider iZone- 343 visitors

    Schneider videos played- 99

    Qualified leads generated- 150

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    VODAFONE CASE STUDY

    Markets

    Us, Netherlands, Singapore, UK, Australia

    Challenge

    Promote the Vodafone BEA systems partnership that helps to protect businesses and their employees, enhancing agility and productivity on the go.

    Solution

    A tablet “go big unit” that showcases video within the overlay

    Performance

    3.38 million impressions delivered

    601,000 expands for the go big unit (18% engagement rate)

    30,800 videos played

    75% watched minimum 50% of the video

    21% completion rat

    Average 38 seconds video played

    83 social shares via FB, Linkedin or Twitter

    vodafone Mobile Case Studies

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    MCAFEE CASE STUDY

    Markets

    EMEA

    Performance

    One year programme with over 16,000 visits to the client iZone on the tablet

    373 videos viewed

    2,500 targeted and qualified leads delivered

    Challenge

    McAfee wanted to promote their IT security solutions and generate valuable and highly targeted sales leads. The client’s advertising platform of choice was the tablet.

    Solution

    The creation of a branded McAfee iZone within IDG connects whitepaper tablet app. Client collateral such as videos and whitepapers were hosted in the iZone.

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    SAP AGENDA CASE STUDY

    Markets

    Germany

    Challenge

    SAP wanted to develop new digital publishing possibilities for SAP related content. The challenge was to integrate a creative mix of multimedia elements across various media channels.

    Solution

    A state-of-the-art quarterly tablet and web magazine named the sap agenda

    Performance

    The sap agenda iPad app has been downloaded 20,970 times (February 2013)

    VIEW THE APP IN ITUNES

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