Mobile Case Studies

SCHNEIDER ELECTRIC CASE STUDY

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Markets

Even split between Europe, the Middle East and Africa

Challenge

Schneider electronics was looking to engage multiple it audiences with several white papers and videos at once.  The client was interested in leads but also wanted to understand which video and whitepaper assets perform well and generate multiple touch points.

Solution

A dedicated iZone within the IDG connect tablet app promoting client video and whitepaper sophisticated analysis and information via the IDG connect BI tool.

Performance

IDG connect iPad users- 33,105

Average time spend on the app- 9:17 minutes

Schneider iZone- 343 visitors

Schneider videos played- 99

Qualified leads generated- 150

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VODAFONE CASE STUDY

Markets

Us, Netherlands, Singapore, UK, Australia

Challenge

Promote the Vodafone BEA systems partnership that helps to protect businesses and their employees, enhancing agility and productivity on the go.

Solution

A tablet “go big unit” that showcases video within the overlay

Performance

3.38 million impressions delivered

601,000 expands for the go big unit (18% engagement rate)

30,800 videos played

75% watched minimum 50% of the video

21% completion rat

Average 38 seconds video played

83 social shares via FB, Linkedin or Twitter

vodafone Mobile Case Studies

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MCAFEE CASE STUDY

Markets

EMEA

Performance

One year programme with over 16,000 visits to the client iZone on the tablet

373 videos viewed

2,500 targeted and qualified leads delivered

Challenge

McAfee wanted to promote their IT security solutions and generate valuable and highly targeted sales leads. The client’s advertising platform of choice was the tablet.

Solution

The creation of a branded McAfee iZone within IDG connects whitepaper tablet app. Client collateral such as videos and whitepapers were hosted in the iZone.

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SAP AGENDA CASE STUDY

Markets

Germany

Challenge

SAP wanted to develop new digital publishing possibilities for SAP related content. The challenge was to integrate a creative mix of multimedia elements across various media channels.

Solution

A state-of-the-art quarterly tablet and web magazine named the sap agenda

Performance

The sap agenda iPad app has been downloaded 20,970 times (February 2013)

VIEW THE APP IN ITUNES

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