Over 40 Percent of Magazines Have Concurrent Print, Digital Growth
Folio
More than 40 percent of magazines surveyed saw concurrent print and digital audience growth in the fall of 2012, according to the most recent study by GfK MRI.
Of the 118 titles reported to have experienced print growth from the spring of this year, 78 of them, or 43 percent, also saw digital audience gains. On the digital-only side, 119 publications had their audiences rise, including 25 with previous digital audiences of less than 1,000. Overall, average total print audience rose by 1.3 percent, while average total digital audience increased by 47.5 percent.
Six magazines-Handy, Street Rodder, Outside, Four Wheeler, Conde Nast Traveler and Diabetes Self-Management-reached benchmarks of double-digit print growth and triple-digit digital growth. Despite an acquisition by Buzzmedia and a promise to focus more on the digital product, the largest print audience increase was seen by Spin (35.91 percent). Mother Earth News (25.68), Diabetic Cooking (18.40), Country Sampler (18.34) and Yankee (18.12) were the other top gainers. Conversely, Teen Vogue (-17.73), PC World (-14.49), Elle (-10.38), American Hunter (-10.03) and Esquire (-9.98) suffered the biggest drop-offs.