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ANA 2012 Digital & Social Media Conference

07/15/2012 - 07/17/2012 Dana Point, CA

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Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT

Frank Cutitta 

Research Associate
Leading Edge Forum

Frank Cutitta, based in the US, is a Research Associate for the Leading Edge Forum, and is the author of our project entitled Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and ITFrank is recognized by Folio Magazine as one of the media business’ Top 40 Innovators and Influencers.  He founded The Center for Global Branding (a global branding and intelligence consultancy in 2005) after serving as Chief Executive Officer of the International Advertising Association (IAA), and as a senior international executive at International Data Group.

For many years corporate marketing has relied upon Enterprise IT for a number of important business tasks such as customer database management, email marketing campaigns and web site hosting.  Yet despite their long history, our research has consistently shown that Enterprise IT’s relationship with Marketing has been considerably more strained than with other major parts of the firm.

For the full report click here 

Social’s Limited Marketing Might

MediaPost 

Social may have established itself as a brand-building requirement, but — as some marketers have learned the hard way — it can’t replace other channels yet. “Brand-building strategy and social strategy are inextricably intertwined,” according to Forrester analyst Tracy Stokes. Yet, “social efforts do not represent a stand-alone solution and need the scale and consistency of paid and owned media.”

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Tumblr Boasts Rapid Growth and New Advertising Opportunities Tumblr ads may provide a new, creative source of social media exposure for brands

eMarketer

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

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comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore news release

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems - Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

A  leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

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Sales Productivity Blog- Hey Sales Reps, Don’t be “Clippy”

IDC PMS4colorversion 3 300x99 Sales Productivity Blog  Hey Sales Reps, Dont be Clippy

 

 

By, Michael Gerard 

I was reading an article in MIT’s technology review this past weekend about social intelligence, and I came across an interesting comment by Stanford professor Clifford Nass, an expert on human-computer interaction.  You may be thinking, “what could this possibly do with sales?”  Well, Nass was commenting on why Microsoft’s 1997 intelligent assistant for Microsoft Office, Clippy, failed so miserably.  As Nass suggests, “Clippy’s problem was it said ‘I’ll do everything’ and then procreeded to disappoint [its customers].”  Sound familiar?. . . I hear this from a lot of CIOs about their interaction with their vendors’ sales teams.

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Google, Facebook Top Smartphone Audience Rankings

MediaPost 

Google ranked as the top smartphone property in March, with 94 million unique visitors — representing 97% reach of the U.S. mobile audience, according to new data from comScore. Facebook was second across both the mobile Web and apps, with 78 million monthly visitors, followed by Yahoo (66 million), Amazon (44 million) and Wikipedia (39 million). Other top properties included eBay, The Weather Channel, Rovio (“Angry Birds”) and ESPN.

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2012 IDG Overview

International Data Group (IDG) leads the technology information market with a worldwide portfolio of print and online media, research, and events. Since its founding in 1964, IDG has grown to serve 270 million tech buyers in more than 90 countries. This brief video highlights our products and services for tech marketers and consumers.

Make Your Content Pop with These 5 Bullet Point Basics

Content Marketing Inst.

Think of them as mini headlines – lyrical ensembles – the eye candy of prose. They’re called bullets. And these handy weapons, which are available in the arsenal of every writer, not only give a logical order to your thoughts, they also work to make your physical content easy on the eyes and much less intimidating for your readers. Unfortunately, their benefits are often underestimated – even overlooked – in an era where instantaneous connections are being forged and the need for speed has never been greater.
Web writing has, with few exceptions, put an end to the days of long-winded, verbose content, and has ushered in an era of quick, concise pieces you can read on the fly, while  still reaping the benefits of the information gathered. So, how can these little black dots help transform your copy from good to great and help you draw readers in? Here are some easy-to-follow bullet point basics that can help make your content pop from the page:

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Cloud is a corporate strategy, not a tactical solution

Gigaom 

As an IT community we are still stuck in the past relative to the strategic nature of cloud. Many of us are looking at the adoption of cloud as just another technology, and are leaving the decisions on how to adopt, own, and manage the cloud up to engineers. But acquiring a cloud management platform is not an engineering decision — it’s a strategic one. Do engineers need to be involved? Yes, but your cloud adoption strategy has already failed if you don’t treat cloud as the operational construct that it is.
I wrote “Cloud management, what’s the big deal” a little over a year ago and the good news is many more of us now at least acknowledge the need for robust management tools. The problem is, we still think of them as “tools”. Cloud management isn’t just a pretty wrapper that you put on top of virtualization to make it easier to use, and it’s not a few scripts that automate builds or scaling functions. Cloud management is a platform that allows the cloud(s) owner to express their company’s directives and policies effectively and safely onto their myriad technology solutions and across international borders.

Preview of Twitter Advertising Platform for B2B Companies

Social Media B2B 

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of what Twitter’s advertising platform looks like, so you can explore the option of promoted accounts and promoted tweets with the knowledge of how the platform works. Choose a target and a budget, and Twitter does the rest. Click on each image to enlarge it and view in new tab.

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