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Social Media Influences and Drives IT Purchase Decisions

PR Newswire (U.S.)

UBM Tech Report Shows 66% of Technology Professionals Have Used Social Networking Sites To Obtain Information For IT Purchases

SAN FRANCISCO– UBM Tech released its annual Social Media @Work research — a report that looks at the social media consumption habits of business technology decision makers and marketers. The Social Media @Work report affirms the critical role social media plays in the business technology market and how it continues to change the way people work, live and play.

The full report, including strategies that marketers can use to maximize social media to engage IT decision makers, can be downloaded from CreateYourNextCustomer.com, an online resource for technology marketing best practices, research and solutions. Access the free report at http://bit.ly/WzkiMy ; registration is required.

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