| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
|
ANA Digital & Social Media Conference |
07/14/2013 - 07/16/2013 | Dana Point CA |
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
HubSpot
In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.
I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.
![Screen Shot 2013 05 14 at 12.43.45 PM [Infographic] Exclamation Points Get More Retweets, but Fewer Clicks](http://idgknowledgehub.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-14-at-12.43.45-PM.png "[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks")
Search Engine Watch
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.
The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:
Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?
Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.
These, and other amazing social media statistics, can be seen in the infographic below.
![social media facts 6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]](http://idgknowledgehub.com/wp-content/uploads/2013/05/social-media-facts.png "6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]")
IDG Global Solutions
How do you put content in front of the right audience, at the right time, in the right context? Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…
MediaPost
In today¹s complex digital landscape, a solid content strategy won¹t see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. It won’t be enough to get your content the exposure it deserves if only one area is emphasized.
Whether it’s time, resources, or budget, investments need to be made in each area, and departments need to be on the same page.
Search Optimization
Since the inception of search engines, Internet geeks have explored innovative ways to optimize their content to be seen in expanding search engine results pages by people who were looking for it.
For a long time the SEO conversation was focused on how to optimize through keywords, backlinks, and crawl-ability. While many of the foundational philosophies are still valid today, most of the tactics have changed with search engines cracking down on shady SEO practices and the introduction of social media. People are still performing searches, but the results are a more complex and the users are smarter.
IDG Global Solutions
For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.
Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.
Cisco’s social media training program is available at:http://bit.ly/Yq1ALR
IDG Global Solutions
Hitachi Data Systems invites employees to become social media ambassadors Sharon Crost discussed the ambassadors program and Hitachi Data Systems social marketing in an interview with IDG Global Solutions Director Howard Sholkin at the BtoB Digital conference in March 2013. She said effective social engagement should involve all levels— executives, technologists, and marketing. Crost explained the companywide program in this interview…
Sharon Crost from Hitachi Data Systems says social can’t be controlled and needs to be managed. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Crost to give us some examples of successful social campaigns. See what Crost has to say about creating authentic engagement with marketers’ clients and prospects…
Ragan
There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge. Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”
The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).
For more B2B social stats, check out this infographic…
