Digital Media Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Social Media

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Social Media Weaves Its Way Through Customer Life Process

eMarketer

Social networks facilitate brand discovery, research and connection

Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process, according to a September 2013 study by Wildfire.

Investments in the social advertising space are paying off for companies looking to boost awareness of their brand, product or service. The Wildfire report, which was conducted by Forrester Consulting, found that paid ads on social networks are the top method of brand and product discovery for social network users who engage with brands on social media. Forty-one percent of them reported that’s one way they typically become aware of new goods on the market.

The likes of Bing and Google are consistently beneficial to 34% of social network users in the discovery phase, but opinions from friends and followers on social networks are almost just as useful. Thirty-three percent of those surveyed said they typically discover new brands and products by reading and posting messages on social networks.

View charts and the rest of the article

Twitter goes public at $45 a share

Computerworld (US)
Actor Patrick Stewart rings opening bell, as Twitter tweets ‘#Ring!’

FRAMINGHAM – Twitter is now a publicly traded company, opening at a price of $45.10 a share, 73% higher than its initial IPO price.
The micro-blogging company became the latest social network to launch an initial public offering, as traders spent the morning getting ready to begin trading the company’s stock.

The company begin trading under the stock symbol TWTR on the New York Stock Exchange shortly before 11 a.m. today.

For Twitter, as well as for the social networking world, the IPO will be a milestone and a bellwether.Facebook, the largest social network in the world, had a troubled IPO disappointing IPO launch last year.

Now all eyes are on Twitter, a company that has yet to make a profit, to see if the company has charmed Wall Street, creating investor enthusiasm and pulled off a successful trading debut. Late yesterday, Twitter closed its books and priced 70 million shares at $26 apiece. That price valued Twitter at $14.1 billion, though that figure could climb if underwriters pull more optional shares in for trading.

Continue reading… 

Citrix: Instagram, Vine Traffic Reveal Shift Toward Mobile Video

Telecompetitor

Cloud platform provider Citrix released its 4Q 2013 “Citrix Mobile Analytics Report,” offering readers insight into mobile data subscriber usage patterns and their impact on service providers’ networks. Turning to the Android mobile OS and platform, Citrix found that three apps – Media Player, Mobile Browser, and Google Play – account for 83% of Android device mobile data volume. Media Player alone accounts for more than 50%.

Mobile advertising has grown substantially along with the proliferation of smartphones and tablets,  according to the report. Mobile advertising now accounts for 1.6% of iOS data traffic and 2.2% of Android mobile data traffic, the report says. For 1Q 2012, those numbers were 1% and 2%, respectively.

Continue reading… 

Tucon 2013: Is It Possible To Calculate The ROI Of Enterprise Social Networking?

IDG Connect

Speaking at Toucon 2013, Forrester & KPMG discuss ways around calculating the ROI of Enterprise Social Networking, and why instead you should focus on use cases.

“We’re accountants, we like numbers.” At KMPG, the bottom line is usually the most important. So what happens when they try to justify the value of something as intangible as the value of social collaboration to a bunch of accountants?

Speaking at Tucon 2013, Rob Koplowitz, Vice President, Principal Analyst at Forrester research was joined by Alex Chapel, Global Internal Social Collaboration Lead for KPMG to talk about the business value of Enterprise Social Networking (ESN) and how best to get people to understand what it can bring to a company.

Forrester has done some interesting research on the subject; according to Koplowitz’s research, it’s actually Baby Boomers, not Gen Y, that are driving demand for social collaboration. On an organizational level,  41% of the companies he talked to had implemented or were expanding their ESN system, 12% were planning on doing so in the next year, and another 12% in more than a year. However you cut it, ESN is hot news right now. But how to define where it adds value, pinpointing hard figures is still the hardest part of the puzzle.

Continue reading… 

Video ads coming to a Facebook mobile app near you

VentureBeat

Facebook announced this morning that it is allowing advertisers to target mobile consumers with video ads. Yup, full-video commercials are coming to your Facebook app on both iPhone and Android.

The ad type is targeted at companies promoting their mobile apps: “Potential customers will be able to click play to watch a video featuring your mobile app before installing the app,” Facebook’s Radu Margarint posted this morning. “Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs.”

This is probably not as big a deal as it may sound, since not much will change with the ad format itself. Now, instead of an image, there’s simply a clickable movie still. If you don’t tap, there’s no video — it’s not autoplay, which would be guaranteed to annoy. Still, it’d be nice if Facebook’s feature beta customer for the new video ad type was not a digital casino, which leaves a slightly bad taste in the mouth:

“In our early tests, we found that using video in our mobile app ads resulted in increased install rates and decreased costs per install,” John Clelland, a marketing VP for DoubleDown Casino said in a statement. “We’ve seen tremendous success with mobile app ads and are looking forward to using video to make them even more engaging with rich media like video.”

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Infographic: Marketer and Audience Insights on Social Media Worldwide

logo Infographic: Marketer and Audience Insights on Social Media Worldwide

See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements. When it comes to a global audience, social media is increasingly used as a trusted source of insights, information & opinion. For marketers, their investment in social media increases to help maximize engagement. View the infographic below for more statistics…

Jason Social Final Infographic: Marketer and Audience Insights on Social Media Worldwide

Sources:

1 : NIELSEN AND NM INCITES 2012 SOCIAL MEDIA REPORT

2 : IDG RESEARCH SERVICES 2012

3 : COMSCORE MEDIAMATRIX 2011

4 : GARTNER’S 2013 US DIGITAL MARKETING SPEND

5: 2012 SOCIAL MEDIA & EVENTS REPORT BY AMIANDO

6 : 2013 NIELSON PAID SOCIAL MEDIA ADVERTISING REPORT

7 : SOCIAL MEDIA EXAMINER: 2013 SOCIAL MEDIA MARKETING REPORT1

IDC CMO Research: Digital Spend Outdistances All Marketing Categories

IDC PMS4colorversion  IDC CMO Research:  Digital Spend Outdistances All Marketing Categories

Ninety technology marketers provided insights to their plans in a survey during the summer of 2013.  A slight majority (51%) expect their 2014 budgets to rise compared to this year but 36% are planning for a decrease.  The research across software, services, and hardware companies found digital marketing now accounts for one-third of all budgets with the next closest category, events, at just under 18%.

Participants in the survey represented companies such as Dell, IBM, Cisco, HP, Xerox, ON24, CA, and Juniper.

Click to download the results that include data by industry sector and marketing disciplines….

Social media rated important by 40%

Warc

GLOBAL: Some four in ten consumers globally say social media is important to them, a proportion that rises to 50% among under-35s, new data has shown.

Ipsos OTX, the global innovation centre for market research firm Ipsos, polled 18,002 online respondents across 24 countries and found that, on a scale from one to five where five meant “very important” and one “not at all important”, 18% rated social media at the top end.

Moving down the scale, 23% gave it a four, 33% were neutral on three, while 13% scored it at two and the same again at one.

The big story, however, said Ipsos OTX, was in the demographics, where age appeared to be the strongest driver of how people attributed importance to social media.  Half of the those aged under 35 rated it at five or four. Comparable figures for those aged 25-49 were 38%, while for those aged 50-64 this total dropped further to 30%.

Women were also more likely than men to rate social media highly, at 46% against 37%.

Continue reading…

Web Marketing Association has recognized IDG BlackBerry campaign with an award

IDG Global Solutions won a BtoB Standard of Excellence award for their Enterprise Mobile Hub Blackberry campaign. This WebAward “recognizes the standard of excellence for which all Web sites should strive. Winners at this level demonstrate that their site is above average and will receive a personalized WebAward certificate for their efforts.”

Learn more…

Visit the award winning site: http://www.enterprisemobilehub.com

Screen Shot 2013 10 04 at 12.04.13 PM Web Marketing Association has recognized IDG BlackBerry campaign with an award

How To Measure ROI on your infographics

B2B Marketing

You need to decide how you are going to measure success, i.e. which metrics you will consider in order to judge the outcome of your campaign. Content marketing in all its forms is notoriously difficult to measure in terms of ROI; often coming down to a question of semantics. Examining and assessing ROI will differ dramatically from person to person, depending on the goals of the content development and the business culture you are working in.

In fact, your definition of ROI in the context of infographics will dramatically alter how you approach the measurement of business performance.

In most instances ROI is being defined as the gain from an investment minus the total cost. But when you’re unable to clearly measure business gains through a purely fiscal lens, this calculation becomes infinitely more difficult.

Approach to measurement
In order to judge the ROI of an infographic effectively, you need to decide how you are going to measure success, i.e. which metrics you will consider in order to judge the outcome of your campaign.

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