Digital Media Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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For Facebook, Measuring Across Devices And Apps Is A Huge Focus

AdExchanger

Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results.

Graham Mudd, the company’s director of advertising measurement for North America, described aspects of the company’s approach to AdExchanger at the IAB’s Mobile Marketplace conference.

“We believe the future of marketing is being able to find specific consumers based on what the publisher, advertiser or intermediary knows about the consumers,” Mudd said. “And [to do that] we need to move beyond panels and cookies to census-based measurements.”

Instead of relying on consumer panels, which Mudd said fail to provide the necessary scale to measure diverse audiences across channels, Facebook is focusing on a combination of CRM data and third-party data from companies like Datalogix, Acxiom and Epsilon to help clients enhance their measurement capabilities.

Mudd also confirmed that the new “people-based measurement capability” that Facebook ads product VP Brian Boland alluded to in an AdAge op-ed will include partnerships with other data providers, although he declined to name the providers.

Facebook uses Nielsen’s Online Campaign Ratings (OCR) and Datalogix to measure the effectiveness of ads on both Facebook and Instagram, even though the latter is positioned as a separate brand and service. The company does not however, target users with ads based on data collected from both Instagram and Facebook.

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The beginner’s guide to measuring social media ROI

Ragan

For a marketer, return on investment defines a campaign’s success, and many executives demand hard numbers.

According to a study of marketing expertsperformed by Domo, however, three out of four marketing experts can’t measure social media ROI.

Let’s look at the basic yet vital aspects of social media marketing ROI.

1. ‘Likes’ and follows: Measuring engagement

The simplest way to gauge social media ROI involves counting followers on Twitter, your “likes” on Facebook, and consumer affiliations on all your other social media sites.

Keeping a spreadsheet to track social media conversions (followers, “likes,” etc.) gives you data to show that your campaign delivered X new social media connections. Facebook shares and Twitter retweets are also vital to documenting a campaign’s success.

Simple tools like Facebook Insights and Twitter Analytics help you track a specific post’s success, pinpointing customers’ response to particular types of content.

To measure the success of a given keyword, hashtag, or unique topic, try Brandwatch, GroSocial, and Keyhole. They explain trends on social networks for the keywords you enter.

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Survey finds teens still tiring of Facebook, prefer Instagram

CNET

Internet analysts at Piper Jaffray have both good news and bad news for the world’s largest social network: Teens continue to lose interest in Facebook but are showing an increasing appetite for Instagram, a Facebook property.

The mixed-bag news comes from the investment bank and asset management firm’s semi-annual survey of upper-income and average-income teens in the US. Piper Jaffray’s spring 2014 report Taking Stock With Teens, published Tuesday, surveyed around 5,000 teens, and includes findings spanning fashion, video games, Apple products, and social networks.

“We saw Instagram take the mantle for the most preferred social teen site,” Piper Jaffray senior analyst and managing director Gene Munster said.

Thirty percent of surveyed teens chose Instagram as their most important social network, making it the top social property for youngsters for the first time in the history of the survey.

“Just to recap the changes over the last six months,” Munster said, “interest level in Facebook went from 27 [percent] to 23 [percent], Twitter 31 [percent] to 27 [percent], Instagram 27 [percent] to 30 [percent].”

Just one year ago, Facebook was the preferred social network for roughly 33 percent of teens, marking a relatively steep decline in interest from an important audience in a short amount of time. The report, then, adds to a mounting pile of evidence suggesting that teens, in search of a more fun zone, are tiring of Facebook.

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How Twitter Has Changed Over the Years in 12 Charts

The Atlantic

It’s been eight years since Twitter debuted. Like the rest of the social networks that have survived, it has changed, both in response to user and commercial demands. The user interface, application ecosystem, geographical distribution, and culture not what they were in 2010, let alone 2006.

But each Twitter user sees the service through his or her own tiny window of followers and followed. It’s hard to tell if everyone’s behavior is changing, or just that of one’s subset of the social network. Now, new research from Yabing Liu and Alan Mislove of Northeastern with Brown’s Chloe Kliman-Silverattempts to quantify the way tweeting has changed through the years.

“Twitter is known to have evolved significantly since its founding,” they write, “And it remains unclear how much the user base and behavior has evolved, whether prior results still hold, and whether the (often implicit) assumptions of proposed systems are still valid.”

While their paper is directed at fellow researchers, their results might be of interest to anyone whose ever used Twitter. They combined three datasets to come up with 37 billion tweets from March of 2006 until the end of 2013. The key thing to know is that they talk about two different datasets: What they call the “crawl” dataset constitutes all the tweets, and what they call the “gardenhose” dataset constitutes only a sample of either 15 percent of all tweets (until July 2010) or 10 percent of all tweets (after July 2010).

OK, with that caveat, here are some of their most interesting findings.

Click to see charts and continue reading 

What will social media’s giants look like in 5 or 10 years?

CNNMoney

Imagine a future where you’ll be able to physically reach out to poke your Facebook friends (gross), where tweets are the de facto mode of communication for large-scale emergencies (cool), and where people log into Google Plus for more than just wondering, “Are people using Google Plus yet?” (Okay, okay, we couldn’t help ourselves with that one — but really, we actually are, so put us in your circles already.)

If those scenarios seem far-fetched, perhaps you’re thinking too near-term. Whether it’s through major acquisitions or seemingly minor service enhancements, the major social networks are making changes to their products on a weekly, daily, even hourly basis. Fortune asked a few experts to daydream about where these networks might be five and 10 years down the line. Their responses were surprisingly realistic.

Facebook

Breaking the biggest news of the month, if not the year, Facebook (FB) set the social scene ablaze with its March 25 acquisition of Oculus VR, valued at approximately $2 billion. A sharp turn in Facebook’s product road map, the purchase has pundits imagining all sorts of crossovers for the social network and virtual reality technology.

“The Oculus purchase further shows how Facebook will be obsessed with staying relevant by buying the next big thing,” says Paul Berry, founder and CEO of New York City-based social publishing platform RebelMouse. Through this and other acquisitions, Berry thinks Facebook will become a brand-holding company in the future, similar to Viacom or Hearst. “I see them, better than anyone else, using their market capitalization to create even bigger market cap for the Instagrams or WhatsApps,” he says.

But internally, Facebook may split over dueling objectives, says Michael Jones, CTO of Portland, Ore.-based Little Bird, a company that provides social influencer analytics and research. ”[Facebook] used to be a lot more fun and idealistic, and now that they’re public, there is extreme pressure upon that organization to grow up quickly and to monetize,” he says. This “great divide” will continue on for years, as half of the company drives toward generating revenue while the rest pursues the founding ideals of authentic engagement and connecting the world.

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Young people wary about the downsides of technology

Marketing Week

Download the full infographic here

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

Most young people are cautious or cynical about the role that technology plays in their lives, new research suggests, with the vast majority (94 per cent) agreeing or somewhat agreeing that ‘people spend too much time looking at their phones and not enough time talking to each other’.

The Youth Tech report by youth research agency Voxburner and YouGov, seen exclusively by Marketing Week, also shows that 82 per cent of young people agree or somewhat agree that ‘it’s great to take a break from technology every now and again for a few days or more’. Voxburner surveyed over 1,500 UK adults aged 18 to 24 between December 2013 and January 2014 on a range of technology-related issues (see Methodology, below).

Technology addiction

The findings call into question the idea that young people are addicted to technology and inseparable from their devices. Elsewhere, the research reveals that while 40 per cent of respondents say they are ‘very interested’ in technology, only 9 per cent say they are ‘obsessed’.

“I think young people feel conflicted in their relationship with technology,” says Luke Mitchell, head of insight at Voxburner. “They love the convenience and empowerment that it brings to their everyday lives, but they also resent the fact that they feel enslaved by it.”

Mitchell notes that because technology is deeply ingrained in young people’s lives, they take it for granted and do not necessarily enjoy using it. He argues that brands should focus on how they can improve people’s lives, rather than the technology itself.

For example, he praises the dating app Tinder for helping people connect for dates in a simple and functional way. “On the Tinder home page there’s a video that explains what it does,” notes Mitchell. “Rather than labouring over the various features of the app, it shows how people don’t always have the courage to ask for a date and how Tinder can help.”

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Meme-jacking 101: Everything your brand needs to know

Ragan

Memes. What began as fun cartoons to get a laugh out of viewers has turned into marketing vehicles capable of going viral almost instantly.

These amusing cartoons and captioned images speak to everything from being a mom to poking fun at public figures; they engage users and are shared freely. Simple, fun, and well-received, memes are here to stay.

Enter meme-jacking. The practice of hijacking popular memes for the benefit of marketing your brand or product is an excellent, simple way to engage established followers while reaching out to a new market.

What exactly is a meme?

The term “meme” was first introduced in 1976 by evolutionary biologist Richard Dawkins; it comes from the Greek word mimema, which means “something imitated.” It was first meant to describe humans’ method of transmitting social memories and cultural ideas and truths to one another—ideas that travel from one mind to another.

Now, almost exclusively online and available in various forms, memes are concepts that spread from one person to another in viral fashion. They can be written words, spoken phrases, images, or videos.

Why meme-jacking works

When exploring marketing options, the idea of using a meme may not have occurred to you, perhaps because of the seemingly complicated nature of creating them. This is where meme-jacking—or, as it’s sometimes called, “meme-vertising”—comes into play. By using an already established meme, most of the work is already done.

Need more convincing? Here are five other reasons that meme-jacking is a successful marketing tactic:

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Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Business Insider

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

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Social Media Getting More Spontaneous and Less Personal

Eye on Media, Matt Kapko

Social media is a fickle activity. The more we do it, the more our practices, attitudes and aspirations for its use change. While users generally play to the audience they’re reaching on these channels, they’re also gravitating from one outlet to another to stay fresh and engaged with the growing world around them.

The era of developing our own deeply involved digital profiles mixed with a buffet of social updates canvassed with media is slipping. Detailed status updates are losing luster as quick, impromptu (and even short-lived) activity on social media gathers momentum. Deliberation is giving way to anonymity and more ephemeral activity.

For every Friendster and MySpace of the world, there’s a Facebook nipping at its heels ready to take it down. Although Facebook has become what is undeniably the largest and most powerful Internet-based communications medium ever, it’s success has given rise to the likes of Twitter, Snapchat, Secret and dozens if not hundreds of others. So much so in the case of WhatsApp, that Facebook was compelled to buy the rapidly growing company for as much as $19 billion.

Many of today’s hottest social apps serve a more spontaneous function. Snapchat gives its users the capability to share photos in real time and set a time limit for how long those “snaps” appear (no more than 10 seconds) before, the company claimes, they are removed from the recipient’s device and Snapchat’s servers.

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Infographic: The best times to post on social media

Regan

Do you post social media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?

If you aren’t posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you’re a busy person. You don’t have any time to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, you can use these times as a general guide. Here are the best times to post to each site:

Click here to see the best times and the infographic