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Advertising & Marketing Events

Event	Date	Location
Internetweek New York	05/20/2013 - 05/27/2013	New York City NY
2013 Cause Marketing Forum Annual Conference	05/29/2013	Chicago IL
CMO Strategy Summit	06/04/2013	San Francisco CA
The Corporate Social Media Summit	06/12/2013 - 06/13/2013	New York City NY
Mobile Commerce World	06/24/2013 - 06/26/2013	San Francisco CA
CIO/CMO Agenda	06/26/2013
2012 ANA Digital & Social Media Conference	07/15/2013 - 07/17/2013	Dana Point Ca
OMMA Premium Display	07/23/2013	Los Angeles CA
OMMA RTB	07/25/2013	Los Angeles CA
Digiday Exchange Summit	09/18/2013 - 09/20/2013	Austin TX

social-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: 2013, advertising, b2b, b2b marketing, blog, BtoB, business, digital, digital marketing, Facebook, Google, Internet, LinkedIn, marketing, media, online, Search Engine Watch, social, social marketing, social media, Twitter, web

Maximize Content: Search, Social, Syndication

May 7th, 2013

MediaPost

In today¹s complex digital landscape, a solid content strategy won¹t see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. It won’t be enough to get your content the exposure it deserves if only one area is emphasized.

Whether it’s time, resources, or budget, investments need to be made in each area, and departments need to be on the same page.

Search Optimization

Since the inception of search engines, Internet geeks have explored innovative ways to optimize their content to be seen in expanding search engine results pages by people who were looking for it.

For a long time the SEO conversation was focused on how to optimize through keywords, backlinks, and crawl-ability. While many of the foundational philosophies are still valid today, most of the tactics have changed with search engines cracking down on shady SEO practices and the introduction of social media. People are still performing searches, but the results are a more complex and the users are smarter.

Categories: Digital Media Blog, Social Media Blog | Tags: 2013, advertising, blog, digital, digital marketing, digital media, Internet, leads, marketing, media, MediaPost, online, SEO, social marketing, social media, social networking, syndication, Traffic, web

17 types of content people love to share

April 24th, 2013

ragan
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content:

1. Lists

I can hear some of you yawning. The reality is, in a time-poor world, giving people a list of things to do—for example, 10 tips for creating a great video—is the type of headline and article people click on. Packaging and chunking information tells your readers you won’t waste their time. Lists are also easy to read and view. This type of content works well.

2. Negative stories

It’s sad but true: Most people prefer to hear bad news, or things they shouldn’t do. Take the negative angle of a story, and you’ll be surprised by the traffic.

Categories: Social Media Blog | Tags: 2013, blog, data, digital, Internet, media, online, Ragan, slideshare, social, social media, social networking, software, tech, technology, videos, web

Infographic: 9 simple ways to calculate Facebook and Twitter success

March 21st, 2013

Ragan.com
Do you want to measure the success of your Facebook and Twitter efforts, but aren’t sure how? These simple equations—we promise they’re easy—can help you out.

The word “measurement” can provoke a variety of emotions in communicators, depending on who you’re talking to.

It can mean excitement in finding out whether those long hours you spent on the campaign were worth it.

It can indicate extra work, or it can mean dread—pure, stinking dread.

If you fall into that last camp, hang in there. An infographic from MarketingThink.com can help you out.

It sports a handy list of calculations to help you figure out if your social media efforts on Facebook and Twitter are paying off. (Don’t panic! We promise they’re easy.)

Here are a few examples:

Does your Twitter content drive people to do what you want them to?

Total tweets / total tweets clicked = clicks per tweet

Categories: Social Media Blog, Social Media Research | Tags: 2013, blog, Facbeook, infographic, marketing, media, Ragan, Ragan.com, research, ROI, social, social marketing, social media, Twitter

IDG boss Bob Carrigan: ‘The curse of many publishers is they hold on to print for too long’

March 14th, 2013

The Media Briefing

Digital disruption is being felt across the media industry – but the technology market publisher IDG is focused on has put it far closer to the eye of the storm. However, it looks like that hasn’t been a completely bad thing for the company. As IDG Global CEO Bob Carrigan tells me, the firm is geared up for an aggressive approach to new opportunities and is taking a realistic approach to print decline both of which are helping the firm fend off competiton from outside the media business.

Digital disruption stalks the media industry. New technologies threaten to make old ones obsolete every week. So publishers covering the technology industry are closer to the eye of the storm than most.

But tech publisher IDG has turned this to its advantage. The firm’s global CEO Bob Carrigan tells me in a wide-ranging interview that IDG is developing an aggressive approach, taking a realistic approach to the decline of print and fending off competiton from nimble new market entrants.

Categories: Social Media Blog | Tags: 2013, blog, Bob Carrigan, digital, global, IDG, IDG Global Solutions, Internet, media, media industry, media trends, online, print, publishers, publishing, social, social marketing, social media, social networking, tech, technology, technology innovation, web

The 2013 CMO’s Guide To The Social Media Landscape

March 8th, 2013

cmo.com

Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.

http://bit.ly/10gCvVX

Categories: Social Media Blog, Social Media Research | Tags: 2013, Adobe, CMO, CMO.com, Digg, digital, Facebook, Flickr, Google, Internet, LilnkedIn, marketing, media, online, Reddit, slideshare, social, social marketing, social media, social networking, StumbleUpon, Twitter, web, Yahoo, YouTube

5 Ways to Use B2B Social Media to Break Company Silos

February 20th, 2013

Social Media B2B

Many B2B companies approach social media the same way they approach other parts of their business. With silos. No matter the size of the company, there are separations that reduce efficiency and cause confusion both within and outside the company. Even social media starts in a silo, usually in the marketing or pr department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.

Here are some ways to use social media to break down the silos in your B2B company:

1. Align Sales with Social Media

The lack of alignment between sales and marketing continues to exist as more B2B companies use social media to generate leads and improve their prospecting. Short of doing an exchange program where you embed a marketer in your sales team and a sales person in your marketing team, this starts with communication. Make sure that each team understands the other’s challenges. Marketing is now responsible for more of the journey through the buying process than ever before….

Brand Marketers Totally Miss Social Media Influencers

February 11th, 2013

ReadWrite

Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.

The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform.

Brands And Advertisers: It’s All About Facebook

The mismatch is pretty clear in Technorati Media’s report. Typically, just 10% of the total digital marketing budget is devoted to a social ad strategy. Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Just 6% is spent on influencers and 5% on blogs.

Categories: Social Media Blog, Social Media Research | Tags: 2013, blog, digital, digital marketing, information technology, Internet, IT, marketers, marketing, media, online, ReadWrite, research, social, social marketing, social media, web

Only 18 percent of CEOs use social media—but why?

February 6th, 2013

Ragan.com

The big boys and girls still aren’t playing on the online playground, a Weber Shandwick report says, but the reasons for their reluctance remain murky.

Social networking, when done well, can be an extremely powerful marketing and sales tool for businesses of any size. It can put a human face on a company. It can establish thought leadership. It can be a great way to understand and serve the interests of your customers (and potential customers). That’s why a recent report from Weber Shandwick, the global public relations firm, was so stunning. The Weber Shandwick team looked into the social media activities of the CEOs from the top 50 companies listed in the Fortune Global 500 rankings, measuring everything from participation in social networks to inclusion of the CEO on the company website.

Their report, Socializing Your CEO II, included key findings, including the fact that only 18 percent of the CEOs studied participated on social networks and not one of them had a company-affiliated blog.

Among their other findings:

Categories: Social Media Blog, Social Media Research | Tags: 2013, blog, business, CEO, Facebook, Internet, LinkedIn, marketing, media, online, Ragan.com, research, social, social marketing, social media, social networking, Twitter, web

Study: Facebook Leads to 24% Sales Boost – Social network brings new users at lower cost, per Aggregate Knowledge

January 24th, 2013

Adweek

social advertising doesn’t generate sales. But Media intelligence company Aggregate Knowledge, which analyzes and attributes media buys, says otherwise. In a study of 25 campaigns that ran during the fourth quarter, the company found that media plans that included Facebook saw 24 percent more new sales than those that didn’t.

Aggregate Knowledge CEO David Jakubowski said the media plans with Facebook centered on using the social network’s premium ad units as the anchor with the marketplace ads running along the right rail in a supporting role to extend advertisers’ reach. In addition to Facebook, those media mixes typically included display, social, search and sometimes mobile Web and email, he said. Video also entered the fold at time, with that channel and Facebook “occupying the upper funnel,” said Jakubowski.

While Facebook has rolled out lower-funnel ad products such as the retargeting-oriented Facebook Exchange, Aggregate Knowledge saw the social network maintains its place atop the funnel. Forty-five percent of the total users reached in Q4 were unique to Facebook and not seen on other channels included in a media plan, according to Aggregate Knowledge. “Marketers marketing on Facebook are starting to get to people up the funnel in consideration sets,” Jakubowski said.

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