Events
Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

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Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Publications See Pinterest as Key Ally

NY Times

Autumn is not yet upon us, but Jill Waage, a top editor at Better Homes and Gardens, has already predicted some of the biggest trends of the coming holidays. Painted pumpkins are about to replace carved pumpkins. Snowman cookies with jiggly eyes will overtake traditional gingerbread men. And decorative ribbons on Christmas presents are going to get much more creative.

But instead of spotting these trends by consulting colleagues or outside experts, Ms. Waage has tapped Pinterest, the social media site that lets its members pin, or post, images of their favorite foods, hairstyles and clothes. Pinterest has forged close relationships with magazines, especially those focused on women, who make up 71 percent of Pinterest users. It is a leading driver of traffic to certain magazines, and in some cases — like Self — it serves as a bigger source of reader referrals than either Facebook or Twitter.

“That’s one more piece of brain food that editors have,” Ms. Waage, the editorial director for home content at Better Homes, said of Pinterest. “It’s just a subconscious part of their lives now.”

And Pinterest is redoubling its focus on working with publishers. On Monday, Robert Macdonald will join the company to manage media relationships for the site, a job he previously held at Google, and it plans to hire more people in the coming months to work with digital and print magazines.

Joanne Bradford, a Pinterest executive who runs all of its partnerships, noted that because the majority of the content on Pinterest comes from what she described as “professional content creators” like magazines, it’s crucial to educate these titles on how best to use the service.

“We don’t think we’ve invested enough yet to totally capture the opportunity and to help these publishers,” Ms. Bradford said. “We think that they make a lot of quality content that pinners are very passionate about.”

Continue reading…

 

You Might Not “Like” This, But You Should

MediaPost

Boy, it’s been a hard year for the Facebook “like” — because, well, no one likes it anymore.

First came the news that a simple “like” was useless –  to advertisers anyway –because it has long ago stopped meaning that consumers who “like” advertiser pages will actually see the content that is then stuffed into their News Feed

And then, this week, came this news: Facebook is now disallowing most incentivized “liking,” of the “’Like’-our-page-if-you-want-to-enter-the-sweepstakes” variety. From a post on a Facebook developer blog: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.”

Now, this is a sad day. If you can’t trick people into liking your Facebook page, why even get up in the morning?

Or is it such a sad day?

I think not. It’s actually a much-needed reset of what used to be advertisers’ baseline Facebook currency, a measurement of their worth. It’s been a long time since I’ve seen an advertiser boast about its number of “likes,”  at least publicly, for three reasons:

1.     A lot of these “likes” were just the sort of ill-begotten, meaningless clicks that came out of this silly incentivizing meme.

2.     Given the death of organic reach, it’s become less and less clear what those “likes” actually mean, anyway.

3.     Lastly, marketers who don’t do social media for a living stopped pointing to their “likes” because their social specialists told them to. “Shut up about the number of ‘likes’ we have, already! You’re embarrassing yourself!”

Continue reading…

9 Inexpensive Ways to Get Your Business Noticed Online

IDG News Service

Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

Dozens of small business owners and social media, SEO and marketing experts share their nine top tips for how new businesses can get noticed online, without having to spend a lot of money.

1. Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest). Before launching any social campaigns, take time to figure out which social media site or sites your target customers frequent. Then set up pages or profiles on those sites — and post content regularly, at least once a week. To centrally manage your social media posting, consider using a service such as Hootsuite.

2. Create fresh, shareable content. “Business blogs are the most cost effective way to boost your organic traffic,” says Lisa Chu, owner, Black N Bianco Children’s Formal Wear. “Google loves original and valuable content. By [creating] informative articles, not only will Google reward your site, but people will organically start sharing your blog posts. [Just] remember: Write for your target audience not for Google.”

“Create interesting videos [and graphics with your target audience in mind] and share them across all of your social media profiles,” suggests Hannah Diamond, marketing coordinator, UrbanGirl Office Supply. “Offer something fresh and unique [that speaks] to your company,” without it coming across as an ad.

Finally, “make it easy for your followers to share your content,” says Melissa Johnson, content editor for Affilorama, an affiliate marketing training portal. “Make sure that people can follow you on Facebook or Twitter [or Pinterest] directly from your site [by including hot-linked buttons to your social media pages], and add buttons so that they can share your content and products on Facebook, Twitter, Pinterest, Google+, StumbleUpon, [Reddit] and other networks.” The easier it is to share content, the more people will share it.

3. Ask friends, family members and employees to get the word out — and reward referrals. Even if you don’t have many (or any) followers on Facebook, Twitter, Pinterest or Instagram, chances are some of your friends or family members or your employees do. Ask them to follow you/your new business on social media sites and spread the word. Better yet, reward people for sharing links to your site or products by offering them referral discounts, say 10 percent off their first or next purchase, or a freebie.

4. Offer influencers/bloggers free product(s) in exchange for mentions and/or reviews. “When you first start your business, it can be difficult to direct traffic to your site,” notes Chu. “A simple way to start a buzz around your product and website is to send out free samples to influential bloggers. Most bloggers will be happy to take your free sample and review it on their blog,” she says. “Once the review goes up, there will be a link directly to your site. That link will give you a nice SEO boost on search engines” and will drive traffic to your site.

“If a company has not yet been in business long enough to grow a substantial customer base, they can gain visibility online by conducting a product sampling campaign, [where you offer] consumers free products in return for accurate, unbiased, and insightful reviews (which can include text, photos, and videos),” says Matt Krebsbach, director, Global Public & Analyst Relations, Bazaarvoice, a platform for consumer ratings and reviews.

“A product sampling campaign helps generate accelerated word of mouth and increased sales for a product launch,” Krebsbach says. Moreover, “each sample can result in a review that influences tens, hundreds or thousands of prospective customers for each free product. And Bazaarvoice’s research shows that, depending on the product category, increases in both the number of reviews and the average rating for a product can increase orders 10 to 50 percent.”

5. Co-market with an established business/brand. “Pair with an on-brand company that already has a loyal following to offer something unique and sharable,” suggests Zoë Scharf, cofounder & creative director, greetabl. “When greetabl wanted to increase awareness, they paired with Strange Donuts, a popular donut shop, to celebrate National Donut Day,” she explains.

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A LinkedIn Executive Shares The #1 Tip For Using The Professional Social Network

Business Insider

Steve Johnson, LinkedIn’s VP of user experience, is the guy in charge of designing the site’s look, feel, and function.

Naturally, he’s a LinkedIn whiz, and in a recent interview he shared his favorite tip for members: Don’t be afraid to show your personality.

“LinkedIn profiles aren’t like the printed resumes of old,” he says, “You can bring your professional story to life. We are giving you the opportunity to share your career aspirations, showcase your unique character and what you bring to the culture of your company.”

You can give your profile some extra flair by adding professional photos from events or conferences, writing about your experience more in-depth with LinkedIn’s publishing platform, seeking out recommendations from past colleagues that highlight more than just your day-to-day duties, listing volunteer experiences, or uploading a presentation that you’re proud of.

Johnson also explained that he’s personally driven by the idea of helping people achieve their aspirations through empowerment.

“As a child, I grew up with practically nothing so I understand what it’s like to feel that your dreams are out of reach,” he says. “I want the LinkedIn experience to make our members feel that they are taking a step closer to their goals and aspirations. When they are building something like their LinkedIn profile, I want people to feel proud of what they’ve created and empowered to make their dreams a reality.”

Read the rest of the interview here

How Social Networks Are Changing Mobile Advertising

IDG News Service

For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. this year is controlled by Facebook, Google and Twitter, according to eMarketer. Overall, mobile advertising revenue in the U.S. is projected to grow to $58 billion and comprise 71 percent of all digital ad spending by 2018.

eMarketer also expects mobile ad spending to overtake desktop PC advertising by 2016 and TV advertising by 2018. Facebook has reformed its business to capitalize on this opportunity in mobile to great effect. The company currently controls 71 percent of the market, which is the equivalent to 10 percent of all digital ad spending in the U.S.

Why is Facebook — and now Twitter to a lesser and more recent extent — doing so well in mobile advertising while most others continue to struggle? Mobile advertising is on course to comprise 68 percent of Facebook’s revenue and 84 percent of Twitter’s by year’s end, according to eMarketer.

Are they doing something different or are their platforms so unique and powerful that no advertising network or ad technology could possibly contend with?

Mobile Advertising Has Arrived on Social

“There is no question mobile has arrived — it’s here, it’s big, it’s growing,” says Lars Albright, co-founder and CEO of the mobile loyalty platform SessionM. “The bottom line is it’s working.”

Mobile advertising went through various formats and implementations before it reached the scale now enjoyed by Facebook, Twitter and Google. This last leg of innovation, which is now paying off for marketers and advertisers, has been all about the granularity of targeting that these platforms can bring to deliver a successful transaction or sales conversion, says Albright.

“They have so much scale in mobile now that they’re able to do targeting to clusters that are meaningful,” Albright adds. Now they can take that top-level targeting and go much deeper… All of a sudden you start to get much more focused, and even though you’re so much more focused you still have the scale that you can deliver meaningful results. So having that big audience, then having very detailed information and that relationship is where you’re seeing things separate.”

That direct relationship with users coupled with all the data and behavioral traits gleaned from their social activity makes all the difference.

“Traditional networks, as they are, are the ones that are really going to hurt here because they don’t have that first-party relationship with the consumer… That’s one of the key differentiators to bring to marketers,” says Albright, who previously founded Quattro Wireless, a mobile ad network that was acquired by Apple in 2010.

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Facebook raises the frequency cap on ads

Digiday

Facebook has quietly altered its ad policy to allow brands to show ads more frequently to those who don’t already follow the brand.

Brands are now able to hit users with the same news feed ad twice in a given day, whereas previously brands were only able to do so once per day. Similarly, the number of news feed ads brands can serve users they are not connected to — users who have not liked that brand’s Facebook page — has risen to two daily from one. The number of news feed ads brands can serve to their page followers will remain at four, and the total number of ads a Facebook user can see in a given day will also not increase.

Facebook announced the changes in an email it sent to agencies this month.

While the change affords brands greater frequency for their Facebook ads, it also creates a risk of Facebook users becoming annoyed with brands and, correspondingly, Facebook itself.

“These changes raise the stakes,” OMD’s chief digital officer Ben Winkler told Digiday. “Advertisers who send out high-quality, relevant messages will benefit. Those who don’t, will do so at their own peril. People like great content, regardless of the source. But they have zero tolerance for one bad ad, let alone two.”

Jeff Semones, president at M80, said the move is just the latest sign that social media advertising is no longer, in fact, social. The old-school view of social media, he said, was that it would be digitized word-of-mouth marketing: brands would inspire customers, and those customers would in turn speak favorably about the brand on social media. The modern view of social is that it’s an advertising medium like any other.

“We tell our clients to think of Facebook less like a social network, and more like an advertising network,” Semones added.

Facebook’s transformation from a platform for well-crafted creative to merely a platform with reach has been a constant refrain during weeks, especially among attendees at Digiday’s inaugural Platform Summit last week.

“Facebook is now a place to drive reach to your content-marketing programs and less a place to be the center of your architecture,” 360i chairman Bryan Wiener said on Thursday.

Nestle digital manager Emily Cloud said on Thursday that the company has even begun repurposing images posted to Facebook for Pinterest.

And in late July, Sean Ryan, JCPenney’s director of social and mobile marketing, likened Facebook ads to “display ads on steroids.”

Enthusiasm for Facebook has not waned in light of these changes, however. And Winkler thinks that consumers’ may have a greater tolerance for repeat ads than some perceive.

“As long as Facebook continues to improve their product and their ad-targeting, that level may be higher than you think,” he said.