Pinterest has hired a head of media partnerships for the first time. The company has brought on Robert Macdonald, formerly of Google, to do the job. Macdonald previously managed publisher relationships at Dstillery, Scribd and Google. In an interview with the New York Times, Pinterest’s head of partnerships — general, not just media — said, “We don’t think we’ve invested enough yet to totally capture the opportunity and to help these publishers.”
When asked what publishers Pinterest will be courting, a spokesperson told me, “We are looking to work with a wide range of traditional and digital publishers across all verticals, many of which are already using the platform.” A handful of companies swear by Pinterest’s traffic referral potential. For example, Buzzfeed’s second biggest social driver of traffic is Pinterest, after front-runner Facebook. As I previously reported, Pinterest is also looking for someone to manage their relationships with Hollywood, so it’s going after media organizations of all shapes and sizes.