Digital Media Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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What will social media’s giants look like in 5 or 10 years?

CNNMoney

Imagine a future where you’ll be able to physically reach out to poke your Facebook friends (gross), where tweets are the de facto mode of communication for large-scale emergencies (cool), and where people log into Google Plus for more than just wondering, “Are people using Google Plus yet?” (Okay, okay, we couldn’t help ourselves with that one — but really, we actually are, so put us in your circles already.)

If those scenarios seem far-fetched, perhaps you’re thinking too near-term. Whether it’s through major acquisitions or seemingly minor service enhancements, the major social networks are making changes to their products on a weekly, daily, even hourly basis. Fortune asked a few experts to daydream about where these networks might be five and 10 years down the line. Their responses were surprisingly realistic.

Facebook

Breaking the biggest news of the month, if not the year, Facebook (FB) set the social scene ablaze with its March 25 acquisition of Oculus VR, valued at approximately $2 billion. A sharp turn in Facebook’s product road map, the purchase has pundits imagining all sorts of crossovers for the social network and virtual reality technology.

“The Oculus purchase further shows how Facebook will be obsessed with staying relevant by buying the next big thing,” says Paul Berry, founder and CEO of New York City-based social publishing platform RebelMouse. Through this and other acquisitions, Berry thinks Facebook will become a brand-holding company in the future, similar to Viacom or Hearst. “I see them, better than anyone else, using their market capitalization to create even bigger market cap for the Instagrams or WhatsApps,” he says.

But internally, Facebook may split over dueling objectives, says Michael Jones, CTO of Portland, Ore.-based Little Bird, a company that provides social influencer analytics and research. ”[Facebook] used to be a lot more fun and idealistic, and now that they’re public, there is extreme pressure upon that organization to grow up quickly and to monetize,” he says. This “great divide” will continue on for years, as half of the company drives toward generating revenue while the rest pursues the founding ideals of authentic engagement and connecting the world.

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Young people wary about the downsides of technology

Marketing Week

Download the full infographic here

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

Most young people are cautious or cynical about the role that technology plays in their lives, new research suggests, with the vast majority (94 per cent) agreeing or somewhat agreeing that ‘people spend too much time looking at their phones and not enough time talking to each other’.

The Youth Tech report by youth research agency Voxburner and YouGov, seen exclusively by Marketing Week, also shows that 82 per cent of young people agree or somewhat agree that ‘it’s great to take a break from technology every now and again for a few days or more’. Voxburner surveyed over 1,500 UK adults aged 18 to 24 between December 2013 and January 2014 on a range of technology-related issues (see Methodology, below).

Technology addiction

The findings call into question the idea that young people are addicted to technology and inseparable from their devices. Elsewhere, the research reveals that while 40 per cent of respondents say they are ‘very interested’ in technology, only 9 per cent say they are ‘obsessed’.

“I think young people feel conflicted in their relationship with technology,” says Luke Mitchell, head of insight at Voxburner. “They love the convenience and empowerment that it brings to their everyday lives, but they also resent the fact that they feel enslaved by it.”

Mitchell notes that because technology is deeply ingrained in young people’s lives, they take it for granted and do not necessarily enjoy using it. He argues that brands should focus on how they can improve people’s lives, rather than the technology itself.

For example, he praises the dating app Tinder for helping people connect for dates in a simple and functional way. “On the Tinder home page there’s a video that explains what it does,” notes Mitchell. “Rather than labouring over the various features of the app, it shows how people don’t always have the courage to ask for a date and how Tinder can help.”

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Meme-jacking 101: Everything your brand needs to know

Ragan

Memes. What began as fun cartoons to get a laugh out of viewers has turned into marketing vehicles capable of going viral almost instantly.

These amusing cartoons and captioned images speak to everything from being a mom to poking fun at public figures; they engage users and are shared freely. Simple, fun, and well-received, memes are here to stay.

Enter meme-jacking. The practice of hijacking popular memes for the benefit of marketing your brand or product is an excellent, simple way to engage established followers while reaching out to a new market.

What exactly is a meme?

The term “meme” was first introduced in 1976 by evolutionary biologist Richard Dawkins; it comes from the Greek word mimema, which means “something imitated.” It was first meant to describe humans’ method of transmitting social memories and cultural ideas and truths to one another—ideas that travel from one mind to another.

Now, almost exclusively online and available in various forms, memes are concepts that spread from one person to another in viral fashion. They can be written words, spoken phrases, images, or videos.

Why meme-jacking works

When exploring marketing options, the idea of using a meme may not have occurred to you, perhaps because of the seemingly complicated nature of creating them. This is where meme-jacking—or, as it’s sometimes called, “meme-vertising”—comes into play. By using an already established meme, most of the work is already done.

Need more convincing? Here are five other reasons that meme-jacking is a successful marketing tactic:

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Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Business Insider

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

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Social Media Getting More Spontaneous and Less Personal

Eye on Media, Matt Kapko

Social media is a fickle activity. The more we do it, the more our practices, attitudes and aspirations for its use change. While users generally play to the audience they’re reaching on these channels, they’re also gravitating from one outlet to another to stay fresh and engaged with the growing world around them.

The era of developing our own deeply involved digital profiles mixed with a buffet of social updates canvassed with media is slipping. Detailed status updates are losing luster as quick, impromptu (and even short-lived) activity on social media gathers momentum. Deliberation is giving way to anonymity and more ephemeral activity.

For every Friendster and MySpace of the world, there’s a Facebook nipping at its heels ready to take it down. Although Facebook has become what is undeniably the largest and most powerful Internet-based communications medium ever, it’s success has given rise to the likes of Twitter, Snapchat, Secret and dozens if not hundreds of others. So much so in the case of WhatsApp, that Facebook was compelled to buy the rapidly growing company for as much as $19 billion.

Many of today’s hottest social apps serve a more spontaneous function. Snapchat gives its users the capability to share photos in real time and set a time limit for how long those “snaps” appear (no more than 10 seconds) before, the company claimes, they are removed from the recipient’s device and Snapchat’s servers.

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Infographic: The best times to post on social media

Regan

Do you post social media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?

If you aren’t posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you’re a busy person. You don’t have any time to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, you can use these times as a general guide. Here are the best times to post to each site:

Click here to see the best times and the infographic

 

STUDY: SOCIAL MEDIA ISN’T REPLACING TRADITIONAL NEWS OUTLETS AT ALL

Fast Company

The way we consume news is a hot topic in the media industry. Startups like Circa are banking on the fact that people frequently prefer their news updates delivered in snack-sized bites. Others, like Ezra Klein’s yet-to-launch Vox, are betting big on readers who might want to wade deep into tricky, complicated subject matter, like the history of the crisis in Ukraine.

A new survey, however, unearthed some interesting data regarding our news consumption: Readers don’t seem to really care about what organization they’re getting their news from, or what device format they’re reading on; what matters, really, is the news itself.

The survey is part of the just-announced Media Insight Project, a joint effort between the American Press Institute (API), the Associated Press, and NORC at the University of Chicago. Its initial focus is on the “personal news cycle,” or how various content platforms and gadgets fit into the consumption habits of Americans.

“The findings suggest the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated,” write the study’s administrators in the abstract, “and that some long-held beliefs about people relying on a few primary sources for news are now obsolete.” Worth noting: For this research, 1,492 adults were surveyed over the phone about their media diets.

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Pew: direct visitors to news sites are more engaged

USA Today

Chalk one up for loyal customers.

News organizations invest heavily to court web readers from Facebook and Google search results, but such referred traffic may be fleeting, according to a report released Wednesday by Pew Research Center. Direct visitors who bother to type web addresses or have bookmarked their favorite news sites are the most engaged readers, it says.

Direct visitors generally spend more time on news sites than those stumble onto a story through a search engine or Facebook, the report says. Direct visitors spend about 4 minutes and 36 seconds per visit vs. about 100 seconds for those coming from search engines or Facebook.

They’re also reading more pages — 24.8 per month vs. 4.2 for Facebook users and 4.9 for search engine readers.

Using three months of data from analytics firm Comscore, Pew researchers analyzed 26 of the most popular news websites and their three main sources of web traffic — social media referrals, search engine results and direct visits.

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Facebook Updates Design For Business Pages

MediaPost

Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on the desktop version of social network. The changes are meant to give pages a more streamlined look and feel and help page administrators find the tools they use most.

Among the main changes, all posts now appear on the right-side column of the Timeline, so all updates will appear the same on a brand’s page and in the News Feed. The left-hand column will feature information about a company’s business, including a map, hours of business, phone number and Web site address, as well as photos and videos.

Facebook is also making easier for brands and businesses to manage their presence on the site. To that end, a “This Week” section to the right of the cover photo will show key indicators, like the weekly number of ads running, page Likes, and post reach, as well as unread notification and messages.

“We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account,” stated a post on the Facebook for Business blog today.

In addition, the recently introduced Pages to Watch feature, which allows admins to create a list of pages similar to their own to compare performance, will be opened up widely as Facebook launches the design changes.

Specifically, the “Overview” tab on the Insights screen will show key stats about similar pages a brand is watching, such as total page likes, posts this week and weekly engagement (total likes, comments and shares).

25 B2B Marketing Automation Thought Leaders to Follow on Twitter

Mashable

I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, “Who are other thought leaders I should follow in the marketing automation industry?” I had a very hard time giving her names because marketing automation is made up of so many differing tactics, all of which have their own thought leaders. Without knowing which areas she wanted to know more about, I couldn’t pinpoint the one person she should follow to help her obtain the knowledge she wanted. This question quickly helped me realize that people currently consider marketing automation to be a singular tactic, when in reality it is a combination of many tactics. And to be proficient at marketing automation, you must be proficient at these underlying tactics.

To help better answer this question in the future, and make it easier for people to find the thought leaders they are seeking, I have broken down marketing automation into its underlying elements: Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Let’s take a look at some of the thought leaders that you should be following within each category.

Click here to read the list of Thought Leaders to Follow on Twitter