Events
Event Date Location

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

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Facebook Announces Facebook Media — A Resource For Media Organizations

Marketing Land

Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network.

Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

Facebook Media is filled with best-practice advice, much of which applies to anyone using Facebook as a marketing tool. For instance, there’s a good list of tips for driving referrals to digital properties that should be required reading.

 

Continue reading…

So Many Social Users, So Little Trust

eMarketer

The US social network audience is big—172.6 million people in 2014, or 54% of the population and 68.6% of internet users, eMarketer estimates. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.

177602 So Many Social Users, So Little Trust

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response. That’s not even the entire social picture. The study broke out platforms that many consider social networks into their own categories. More than one-third of respondents were worried about privacy on social photo-sharing platforms such as Instagram. Around one-quarter were concerned about security on microblogging sites like Twitter, and a similar percentage said the same about disappearing photo-sharing apps such as Snapchat.

A May 2014 study by Rad CampaignLincoln Park Strategies, and craigconnects’ Craig Newmark found similar results. Among the US adult internet users polled, 57% had little or no trust at all in social media sites like Facebook or Twitter. Meanwhile, 22% of respondents had some trust in social platforms, while 7% trusted social a lot.

177620 So Many Social Users, So Little Trust

One-third of internet users ages 55 to 64 said they didn’t trust social media sites, while just 1% did, with a similar trend among the 65-and-older group. Meanwhile, 24% of 35- to 54-year-olds didn’t trust social networks, compared with 6% who said the opposite. The under-35 bracket was the only one where those who trusted social media outnumbered those who didn’t—but by a small gap of 4 points (16% vs. 12%).

How Did Promoted Tweets Do During H1 2014?

eMarketer

Promoted Tweets have been around for a while, and according to recent research, they’re the Twitter ad format of choice among marketers.

176240 How Did Promoted Tweets Do During H1 2014?

According to a June 2014 study by RBC and Advertising Age, nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.

How are Promoted Tweets performing? Looking at Twitter campaign activity run on its own platform, AdParlor found that for Promoted Tweets in North America, CPM, cost per click (CPC), and cost per engagement (CPE)—which includes clicks, follows, replies and retweets—had risen between January and June 2014.

During that timeframe, average CPM increased from $10.26 to $11.59. However, this metric fluctuated every month, moving up and down several times between January and June 2014, when it showed its second-highest level.

177403 How Did Promoted Tweets Do During H1 2014?

Meanwhile, CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014. Further, CPC averaged 25 cents in Q2 2014, compared with 11 cents in Q1 2014.

CPE also followed the trend, rising from 10 cents, on average, to 28 cents between January and June 2014. AdParlor noted that this made sense, since nearly all engagement with Promoted Tweets in North America was via clicks (95.8%).

Facebook is best for small businesses

Warc

Facebook is by far the most effective social media platform for driving offline sales for small businesses, according to a new report.

Digital marketing company G/O Digital surveyed 1,000 US users aged 18 to 29 for a study on Facebook advertising and found that 84% of respondents said local deals or offers on that site were a major influence on their purchasing decisions. Further, 25% said “it’s very important and I would be likely to make an in-store purchase within a week”.

Facebook offers that could be redeemed at a local store were by far the most persuasive marketing tactic. Some 40% cited this as being most likely to influence them to make an in-store purchase at a local or small business.

Promoted Posts were effective for 12% and photos/videos for 11%, while loyalty app promotions gained a 10% response.

Facebook was also way out in front when respondents were asked which social media channel they found most useful for researching products or services before visiting a local business. Fully 62% opted for Facebook, with Pinterest (12%), Twitter (11%) and Instagram (9%) trailing in its wake.

“The most bang-for-your-buck way for many small businesses to drive in-store activity and sales through social marketing in the short term is going to be Facebook,” Jeff Fagel, G/O Digital CMO, told ClickZ.

“Pinterest and Twitter should definitely have a place in their larger social marketing strategy, but will serve different purposes and support different objectives,” he added.

Amid the ongoing debate about privacy, and recent revelations surrounding Facebook’s manipulation of news feeds, G/O Digital’s research suggested that local relevance and personalisation might be more important for users.

It found that just over one third (36%) of respondents felt that “ads that are targeted based on your personal interests and past purchases” were most likely to influence them to interact with Facebook ads from small businesses. More than one quarter considered “ads that are targeted based on current location” to be most influential.

“It’s all about relevancy,” Fagel declared. “For example, if you offer me $2 off a hot dog at a baseball game, I won’t mind having my mobile viewing experience interrupted by this ad, because it’s solving an immediate, relevant need that I have: feeding my hunger and giving me a discount at the same time.”

IDG SMS Wins Social Media Award for Samsung Program

Media Shepherd

mediaShepherd LLC—a web-based company that provides “actionable intelligence” for media brands—announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). The awards recognize the best of social media efforts focused around a specific campaign, publication, brand or company in various sectors of the media industry.

The 2014 mSSm winners are:

• The Onion. Consumer media brand. The Onion’s overall social media strategy has gained the satirical-news brand millions of followers on Facebook (more than 4.25 million), Twitter (more than 6 million) and Google+ (nearly 2 million). It effectively integrates its YouTube channel with content across all platforms and has a high level of audience engagement.

• Modern Salon. Business-to-business media brand. Modern Salon has an impressive social media following, especially for a b-to-b brand, with more than 34,000 Twitter followers, more than 290,000 Facebook fans, more than 47,000 followers on Instagram, and more than 3,000 pins on Pinterest. It utilizes a variety of techniques and opportunities to promote its brand via social media, including promotion of a live broadcast of the North American Hairstyling Awards ceremony and reliance on unpaid partner promotion (via partners’—such as Aveda, Paul Mitchell and beauty schools—social media sites). Modern Salon also focuses on sharing high-quality images.

• IDG Enterprise. Business-to-business/custom marketing. IDG Strategic Marketing Services created a custom social media marketing campaign on behalf of its client Starcom/Samsung, called “Tablets in the Enterprise.” The campaign included Twitter chats using a unique hashtag to facilitate conversations around key messages and drive awareness of the topic and related solutions. Other components of the campaign included a custom survey on tablet use in the enterprise, infographics, white papers and videos. The campaign, which engaged influential bloggers and IT leaders, reached 513,000 via its #Tablechat discussions, and nearly 8 million impressions.

• MVP Media/Turnbuckle Magazine. Niche/enthusiast media. MVP Media fostered a significant community on Twitter from scratch for the launch of its interactive, digital Turnbuckle Magazine. The campaign achieved a reach exceeding 1 million Twitter users as per reports from SumAll, as well as impressive brand exposure via viral posts that captured hundreds of retweets/favorites. The combined retweet-and-mention reach surpassed 3 million in each of the last two weeks of the campaign, and suprassed 10 million in the last 5 weeks.

• OneName Global (OnG). Publishing industry vendor.  OneName Global utilized a variety of social media platforms, but focused its efforts on Facebook and viral content to grow traffic to OnG’s Facebook page as well as convert traffic to its onenameglobal.com website in advance of the company’s launch in the marketplace. As of Feb. 1, the site averaged 25-30 visitors per day, and via its social media campaign increased that to more than 8,000 visitors a day by the end of February. Since the campaign began, OnG experienced a significant increase in website traffic, totaling 48,745 visitors from the campaign’s start to finish. The company anticipated reaching 30,000 users per day by its launch, a metric which it exceeded (by far). According to Alexa.com, the company was one of the fastest-growing/ranking sites online toward the end of its campaign.

The entries were judged by a panel of social media experts in the publishing industry, and were evaluated based on innovation, campaign execution and level of achievement, budget and staff size, support of the brand, viral nature of the campaigns, among other factors.