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Social Media Events

Event	Date	Location
ANA Digital & Social Media Conference	07/14/2013 - 07/16/2013	Dana Point CA
2012 ANA Digital & Social Media Conference	07/15/2013 - 07/17/2013	Dana Point Ca

Event

Date

Location

ANA Digital & Social Media Conference

07/14/2013 - 07/16/2013

Dana Point CA

2012 ANA Digital & Social Media Conference

07/15/2013 - 07/17/2013

Dana Point Ca

social-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

June 13th, 2013

All Twitter

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI? It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

This visual from Quintly looks at how the rise in the interest in social media analytics, which has quickly grown from a want to a need, can be measured over the past half-decade, on a platform-by-platform basis – Facebook, Twitter, YouTube, Google+ and Pinterest – and across countries, too.

Click here for the complete infographic

Categories: Social Media Research | Tags: analytics, Facbeook, Google, infographic, media, Mediabistro, Pinterest, ROI, social, social analytics, social marketing, social media, Twitter, YouTube

Infographic: Social Media Statistics for 2013

June 7th, 2013

Huffington Post

As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are:

1 Million websites have integrated with Facebook
23% of users check Facebook 5 times or more daily
56% of customer tweets are being ignored
34% of marketers have generated leads on Twitter
Google’s +1 button is used 5 million times a day
Over 5 million are uploaded to Instagram every hour
80% of Pinterest users are female

It was another big year for social media platforms with the mature giants like Facebook continuing to grow and develop and a few of the newer players, Pinterest and Instagram, making their mark. It’s set to be an exciting year in this space. What are your predictions?

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Categories: Digital Media Research, Social Media Research | Tags: 2013, digital, Facebook, Google, Huffington Post, infographic, Instagram, Internet, media, online, Pinterest, research, social, social media, social networking, Twitter, web

How Social Media Is Used Around The World

June 7th, 2013

Edudemic

Australia, England, Portugal, and a dozen other countries each use social media a little differently. Since a huge number of Edudemic readers are from these countries, I thought this infographic was important to share. It showcases how social media is used around the world and highlights some various statistics that are of note for each location.

The stats are organized by each country’s flag colors and are elegantly laid out in a fun infographic. If you don’t know the colors, read the text and it’ll tell you which country the stat is about. Great for printing out and / or sharing with your PLN around the world. After all, we’re living in a digitally connected world where PLN members are from around the globe.

The infographic is a bit market-y but still useful as it includes some curious stats and trends about the growth of mobile in the world of social media and connectivity.

Key Takeaways

The number of smartphone users in Canada is nearly the same as the U.S.
There is an overwhelming push onto doing everything mobile. Smartphones are key in most of the below countries.
In Spain, ‘power’ social media users are on Facebook while ‘casual’ users are on YouTube.
There are many other social networks other than Twitter, Facebook, and Google+. Read below for a quick look at what those might be.

FOR THE COMPLETE INFOGRAPHIC CLICK HERE

Categories: Social Media Research | Tags: 2013, Facebook, global, Google, infographic, media, mobile, Pinterest, research, social, social media, Twitter, video, Worldwide, YouTube

20 Stats Every Global Social Media Marketer Should Know

June 7th, 2013

Hubspot

by Elicia Chen

“Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.”

That’s a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you’d expect, speaks a different native language than your company’s, or even has cultural nuances of which you’re unaware. Needless to say, there’s a lot of moving parts.

So what’s a global marketer to do? Well, stop guessing for one — instead, use data to help inform your social media strategies! That’s why we’ve collected 62 stats that help paint a picture of how social media works around the world, 20 of which we’re going to highlight in this blog post. Plus, we’re going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider.

Categories: Advertising & Marketing Blog, Advertising & Marketing Research, Mobile Blog, Mobile Research, Social Media Blog, Social Media Research | Tags: advertising, blog, business, global, global marketers, HubSpot, marketing, mobile, mobile marketing, research, social, social marketing, social media, social networking, tech, technology

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

May 14th, 2013

HubSpot

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

Categories: Social Media Research | Tags: 2013, blog, charts, clicks, digital, HubSpot, infographic, Internet, Medial, online, retweets, RT, social, social marketing, social media, social networking, Traffic, Twitter, web

6 Amazing Social Media Statistics For Brands And Businesses [INFOGRAPHIC]

May 10th, 2013

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

Categories: Digital Media Research, Social Media Research | Tags: digital, digital media, Facebook, infographic, Internet, media, Mediabistro, online, search, social, social networking, Twitter, web

Most B2B marketers describe their social media strategy as ‘ad hoc’

April 24th, 2013

Ragan

There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge. Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”

The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).

For more B2B social stats, check out this infographic…

Categories: Social Media Research | Tags: 203, b2b, b2b marketings, BtoB, business, digital, Facebook, infographic, Internet, LInked In, marketing, media, online, Ragan, research, ROI, social, social marketing, social media, social networking, Twitter, web, YouTube

Consumerization of IT Trend is Driving Acceleration of Business Application Development

April 16th, 2013

IDG Enterprise

IDG Enterprise’s 2013 Consumerization of IT in the Enterprise Research Details Main Stream Adoption of Mobile Devices, the Increasing Use of Business Apps and Cloud and Security Challenges

FRAMINGHAM, MA–(Marketwired – Apr 15, 2013) - IDG Enterprise – the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld — releases the results from the 2013 Consumerization of IT in the Enterprise (CITE) research, highlighting the adoption of mobile devices for business purposes, the growing use of apps and the cloud and the security concerns this adoption places on an organization.

Main Stream Adoption of Mobile Devices
While most organizations are dealing with CITE in a reactive way, they are embracing the use of personal mobile devices. Currently, 60% of organizations support the use of personally owned smart phones and that will remain stable over the next 12-18 months. However, the support of personally owned laptops (57%) and tablets (51%) will swap places in the next 12-18 months with 50% and 58% supported respectively. Overall, organizations have increased their policies in allowing employees to use personal devices to work over the past year.

Categories: Advertising & Marketing Research, Digital Media Research, Mobile Research, Social Media Research, Tech Business & Marketing Research | Tags: 2013, advertising, apps, business, cloud, consumerization, IDG, IDG Enterprise, information technology, IT, marketing, mobile, News, research, security, smartphone, social, tablets, tech, technology, technology innovation, trends

The 7 most interesting social media studies and what to learn from them

April 9th, 2013

Buffer

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

So without any further ado, let’s dig in and talk about the most important social media stats out there:

1.) Over 120 Billion Facebook Impressions later – what we learnt

In a very interesting study BlitzLocal looked at close 120 billion Facebook impressions and tried to make sense of it all. Some of the most interesting facts came around lengths of posts. The researchers concluded:

“Longer posts tend to perform poorly. The ideal interaction being driven by posts is between 100 to 119 characters. Questions tend to drive interaction up by 10 to 20 percent.”

Categories: Social Media Research | Tags: 2013, b2b, b2c, Buffer, CTR, digital, Facebook, Internet, media, online, research, social, social marketing, social media, social media studies, study, tech, technology, Twitter, web

23 Tweetable Stats on Email Marketing Tactics and Trends

April 4th, 2013

B2C

Email Still Isn’t Dead!

There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.

As the public’s adoption of mobile technology and the Internet continues to grow, email marketing has proven to be one of the most rapidly changing fields within the arena of marketing. If you needed any more evidence that marketing is really a game for the most nimble, take the following stats to heart:

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