Advertising & Marketing Events
Event Date Location

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

social-media

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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The future of ‘everywhere ergonomic’ technology

IDG Connect 0811 The future of ‘everywhere ergonomic’ technology

It’s difficult to avoid adverts or news stories about the amazing technological feats the modern ‘intelligent car’ can perform. One of the most impressive is that a vehicle can now ‘know’ its position on the road, sense when it may be veering into another lane and transmit a warning vibration through the seat to jolt a drowsy driver into attention.

This type of technological innovation that makes our lives safer and easier to navigate is set to extend to the workplace. Already, there are smart chairs that measure our posture and how long we’ve been sitting, as well as smart work surfaces that know when we’re present.

In a recent interview with the Economist Intelligence Unit on ‘The Future of Work’, (sponsored byRicoh Europe), Alan Hedge, Director of the Human Factors and Ergonomics Laboratory at Cornell University, points out that this type of technology is just the start, “we are at the very beginning of a revolution in ‘active’ objects and products that have sensors built into them.”

Professor Hedge terms this interaction between people and design technology ‘everywhere ergonomics’. While smart chairs and surfaces may not have made their way to all workplaces just yet, many people will already be using everywhere ergonomics at home. It’s only a matter of time before the boom in wearable devices begins to have a transformative effect on the workplace. Think back to how the widespread adoption of smartphones kick-started the shift to mobile working promised by portable computers years earlier. I believe this boom could be bigger.

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Mark Zuckerberg Q&A: The Full Interview on Connecting the World

Bloomberg Business

Facebook Chief Executive Officer Mark Zuckerberg has a big, expensive goal: to connect the world to the Internet. He spoke with Emily Chang about his plans, after returning from a trip through Southeast Asia and India last year as part of his Internet.org initiative. The interview airs Feb. 19 on Bloomberg Television’s Studio 1.0. The transcript below has been lightly edited.

You are a year and half into this. Tell me your vision; tell me what inspired you to do this.

Zuckerberg: When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. The Internet is how we connect to the modern world, but today, unfortunately, only a little more than a third of people have access to the Internet at all. It’s about 2.7 billion people, and that means two-thirds of people don’t have any access to the Internet. So that seems really off to me.

There are all these studies that show that in developing countries, more than 20 percent of GDP growth is driven by the Internet. There have been studies that show if we connected a billion more people to the Internet, 100 million more jobs would be created, and more than that would be lifted out of poverty. So there is just this deep belief here at Facebook that technology needs to serve everyone. Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

What has been your single greatest achievement, and what has been your biggest setback?

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The age of the super-subscriber

Capital New York

With newsstand and ad page sales ever on the decline, magazine companies looking to monetize the influence of their brands are test driving tiered-subscription models that offer the most loyal readers increased access to the editors who create the glossies they read and the celebrities who appear in them.

At Time Inc., People magazine launched its premium subscription plan in Sept. 2013, with two levels above its print or digital-only subscription deals: customers who sign up for the “all-access” tier get access to the print and digital editions of the magazine, smartphone apps and People Premium, a subscriber-only section of the website offering exclusive features and giveaways; those who buy into the “VIP” program for $205 a year receive all of “all-access” benefits, as well as three gift boxes furnished with products selected by People editors, a gift subscription and invitations to attend celebrity-studded events like the People Magazine Awards and the Essence Festival.

This Sunday, 200 VIP subscribers who entered and won a sweepstakes will participate inPeople‘s “Oscar Fan Experience,” enjoying bleacher seats right next to the red carpet, an exclusive party at which to view the telecast, and other perks, such as makeovers.

“We have a way for every consumer out there interested in celebrity entertainment to interact with People, which is really the end goal,” said Jessica Malloy, the magazine’s director of consumer marketing and revenue.

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Google Should Fear Facebook’s New Product Ads

ADWEEK

Anything Google can do Facebook wants to do better. And with the latter’s new product ads, it has a data advantage that could lead to big revenue for the social network.

Yesterday, Facebook revealed that it’s starting to serve ads for retailers’ goods that use the targeting and personal-interest information it has on its 1.4 billion users. These product adsare an answer to a service that Google has offered businesses since 2013 with Shopping Ads (which were initially called Product Listing Ads). Google Shopping Ads show up as paid posts atop retailer-focused search results and render pictures and prices of items for sale. They are highly visual compared with text-based search results and have become a lucrative piece of Google’s search business.

In fact, according to Q4 2014 research from Adobe Digital Index, 20 percent of clicks on Google search links for retailers were on Shopping Ads. Also, Adobe said that merchants spent 47 percent more on Google Shopping Ads year-over-year last quarter, meanwhile they decreased spending on text-based ads by 6 percent during the same period. The interest in the format, which entails more dynamic creative, shows how digital advertisers prefer more visual marketing over simple text.

Now, Facebook has the opportunity to mimic that success with its troves of consumer data while siphoning from its rival’s digital dollars. Its product ads will let businesses zero in on users based on elements such as clothing preferences, musical tastes and location.

“Facebook has the best targeting capabilities, so it can take some of the limelight from shopping ads on Google,” said Tamara Gaffney, principal analyst for Adobe Digital Index (ADI).

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Is posting a photo the worst way to interact on Facebook

Business Insider

Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn’t so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (indeed, a Socialbakers study dated April 2014 declared “Photos Are Still King On Facebook”). Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months.

The Socialbakers data, which covered 4,445 brand pages and more than 670,000 posts between October 2014 and February 2015, shows that video is now the most effective way to reach users in Facebook’s News Feed, driving more than twice as much reach as photo posts.

Photos had the lowest organic reach (the percentage of a page’s fans who see a post without the page owner’s needing to pay for advertising) over the period, with an average of just three out of every 100 (3.7%) page fans seeing a photo post.

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Mobile Video Dominates The Medium

nScreenMedia

The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on the mind of web natives, while mainstream media still seems more interested in extending the reach of its traditional television fare.

Jim Underwood, Head of Entertainment, Global Vertical Strategy at Facebook, threw down the data gauntlet stating that 75% (or 11 hours) of our waking hours are now consumed with the consumption of media. It could be argued that Facebook is a prime mover in this extraordinary statistic. The company has rocketed to the number 2 spot in the delivery of online video, second only to YouTube. In particular, the company has tripled the amount of video it delivers in just 6 months. This is largely on the back of the introduction of autoplay for videos. Mr. Underwood said that, though videos do not play when they are out of the field of view, the mere act of automatically starting the video results in many more people sticking around to watch.

Not to be outdone, Ezra Cooperstein, President and COO of Fullscreen, said that over the last 4 years the amount of mobile video starts the company sees has grown from 20% to 60%. He added some color to this, saying that girls between 13 and 17 years don’t’ even think about a television anymore. Their phone is their TV. Even though much of Fullscreen content is consumed on a phone doesn’t mean it’s cheap to produce. He said that content businesses are capital intensive. To emphasize the point he said a good deal of the cash Fullscreen received when the Chenin Group and AT&T bought the company is going straight into creating great content.

 

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Tech Marketers Embrace Social Media

Screen Shot 2014 07 16 at 10.35.17 AM Tech Marketers Embrace Social Media

According to this 2014 Tech Marketing Priorities study by IDG Research, metrics are key to social media marketing for tech marketers. Although 3/4 of marketers claim to accurately leverage social media as part of their marketing strategy, measurement/ROI is still a top concern when initiating a social media campaign.

This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.

Who needs a website? Will Facebook become a new content provider

Mashable

Go to where the audience is — that’s the common refrain of 21st century media. Consumers are fragmented, and its up to journalists and editors to bring the news to them.

Video startup NowThis News announced last week that it would take that this idea to its logical extreme by eliminating its website. Its audience resided primarily on social media anyway, so that’s where the company now lives. Going forward, it will focus on publishing work directly to platforms like Facebook and Twitter instead of looking to drive consumers to its website.\

For years, the digital media model relied on getting people to come back to a website and then showing them ads. Early on, publishers looked to appear high on the results for search engines (so called search-engine optimization) or on major portals like AOL and Yahoo in order to take advantage of their audiences. The emergence of social as a traffic driver in the past few years has caused digital publishers to put resources into building out their followers on platforms like Twitter and Facebook.

As audiences have shifted to mobile, social media’s influence has grown.

“The reality is all the action is in the stream, whether it’s your Facebook stream or Twitter or Instagram. That’s where you’re spending your time,” said Andy Wiedlin, an entrepreneur-in-residence at venture capital firm Andreessen Horowitz and the former chief revenue officer atBuzzFeed, in an interview with Mashable.

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Millions of Facebook users have no idea they’re using the internet

Quartz

Indonesians surveyed by Galpaya told her that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent on Facebook. Galpaya, a researcher (and now CEO) with LIRNEasia, a think tank, called Rohan Samarajiva, her boss at the time, to tell him what she had discovered. “It seemed that in their minds, the Internet did not exist; only Facebook,” he concluded.

 “It seemed that in their minds, the Internet did not exist; only Facebook.” In Africa, Christoph Stork stumbled upon something similar. Looking at results from a survey on communications use forResearch ICT Africa, Stork found what looked like an error. The number of people who had responded saying they used Facebook was much higher than those who said they used the internet. The discrepancy accounted for some 3% to 4% of mobile phone users, he says.

Since at least 2013, Facebook has been making noises about connecting the entire world to the internet. But even Sheryl Sandberg, Facebook’s operations head, admits that there are Facebook users who don’t know they’re on the internet. So is Facebook succeeding in its goal if the people it is connecting have no idea they are using the internet? And what does it mean if masses of first-time adopters come online not via the open web, but the closed, proprietary network where they must play by Facebook CEO Mark Zuckerberg’s rules?

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The top demographic trends for every major social network

Business Insider

The demographics of who’s on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Purchase the full report >>

Here are a few of the key takeaways from the BI Intelligence report:

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