HubSpot

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

MediaBistro

Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?

Indeed, social media now accounts for almost one-quarter (22.5 percent) of all time that U.S. citizens spend online, and this weight of activity transcends down to all levels – an incredible 91 percent of searchers say that they use Facebook to find local businesses online.

These, and other amazing social media statistics, can be seen in the infographic below.

Ragan

There’s plenty of great information available when it comes to social media marketing for consumer products, but business-to-business (B2B) presents a much larger challenge.  Part of that may have something to do with the fact that 61 percent of B2B marketers describe their social media strategy as “ad hoc,” according to the B2B Marketing Social Media Benchmarking Report. Also, only 44 percent say they calculate ROI “rarely or not at all.”

The most popular platform for B2B marketers is Twitter at 85 percent, followed by LinkedIn (82 percent) and YouTube (77 percent).

For more B2B social stats, check out this infographic…

IDG Enterprise

IDG Enterprise’s 2013 Consumerization of IT in the Enterprise Research Details Main Stream Adoption of Mobile Devices, the Increasing Use of Business Apps and Cloud and Security Challenges

Buffer

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

So without any further ado, let’s dig in and talk about the most important social media stats out there:

1.) Over 120 Billion Facebook Impressions later – what we learnt

In a very interesting study BlitzLocal looked at close 120 billion Facebook impressions and tried to make sense of it all.  Some of the most interesting facts came around lengths of posts. The researchers concluded:

“Longer posts tend to perform poorly. The ideal interaction being driven by posts is between 100 to 119 characters. Questions tend to drive interaction up by 10 to 20 percent.”

Continue reading… 

B2C

Email Still Isn’t Dead!

There were 1.3 billion Google search results for the phrase “email is dead” when I sat down to write this. Even though some may think that the era of connecting with consumers via their inbox is over, the numbers tell a very different story. Email is actually better than it’s ever been before, and companies who take advantage of the growing need for mobile-optimization and the very latest stats on best practices could see an ROI that makes interruption marketers want to cry.

As the public’s adoption of mobile technology and the Internet continues to grow, email marketing has proven to be one of the most rapidly changing fields within the arena of marketing. If you needed any more evidence that marketing is really a game for the most nimble, take the following stats to heart:

 Read more…

Content Marketing Inst./IDG

Mobile Marketing Watch

Who and what are the biggest social influencers in the digital space today?

Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.

The research began by probing who consumers trust when it comes to their purchasing decisions.

•           54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.

•           31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.

•           While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.

Click here to view the full infographic

eMarketer

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year. More than half of that total will come from mobile, and mobile’s share will rise over the next few years. 

According to the new forecast, more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60% of which will come from mobile advertising.

Read the full article 

TechHive
Thanks to the generation of Americans, age 18 to 34, who watch YouTube on multiple devices and enjoys video creation and sharing.
TechHive

SAN FRANCISCO – The Internet’s obsession with cats has finally reached a tipping point. Late Wednesday, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October.

YouTube has long been the most popular video site beginning in the days when it was mostly user-contributed videos and premium video sites—such as Hulu—had yet to appear. These days, YouTube is the go-to site for movie trailers, music videos, the occasional pirated TV episode, as well as cats fighting printers and skidding across linoleum floors.

The Google-owned site attributed its large growth to Generation C, a term coined by metrics firm Nielsen to describe American aged 18 and 34. “Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital,” Nielsen said in an early 2012 study. On YouTube, Gen C are the folks watching YouTube videos across multiple device types including smartphones, tablets, and PCs. Not coincidentally, this crowd also happens to be big on video creation, sharing, and curation of favorite YouTube clips.

Continue reading…