Digital Media Events
Event Date Location

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

social-media

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

Instagram begins serving ads in the UK

The seven UK advertisers are trialling Instagram’s new “Sponsored” paid-for ad unit to increase the reach of their content on the platform, which now has more than 200 million monthly active users.

The Facebook-owned photo app first began trialling the format in the US in November.

The units are charged on a cost-per-mille basis and brands can currently choose to target audiences by age, gender and geography. A threshold has not yet been set for the number of ads a user is likely to see on any given day, but this is likely to remain minimal as Instagram continues to roll out advertising “deliberately slowly”.

Waitrose was interested in being among the first brands to trial the format because it believes Instagram can help the retailer build on its already-existing “Love Food” brand platform in a highly engaged social environment, Rupert Ellwood, Waitrose head of marketing communications, told Marketing Week.

Read on…

2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

Click here to view an INFOGRAPHIC on this research

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Marketers, Amp Up User Experience Through Social And Mobile

IDG Global Solutions

“Social and mobile are two legs of the same stool”. That’s what IDG Global Solutions (IGS) CEO Matt Yorke told IGS Director Howard Sholkin at the 2013 Emerging Markets Outlook Conference. Yorke explained why mobile and social should be at the heart of every program IDG builds and the importance of a great user experience…

Someday All Media Will Be Social Around The World

IDG Global Solutions

In the US, almost all forms of media incorporate social. In the coming year, it is predicted that about half of marketing strategies in emerging markets will include social media. This is what IDG Global Solutions (IGS) CEO Matt Yorke tells IGS Director Howard Sholkin at the 2013 Emerging Markets Outlook conference in Santa Clara, CA. See what Yorke has to say about the growth of social platforms around the world and what this means for marketing…

VMware User Group: Local and Global Collaboration Online

IDG Global Solutions

User groups can be a critical facilitator for the valuable exchange of information to provide peer networking, provide input for future products, and grow business relationships.  The VMware User Group connected its worldwide member network to stimulate discussions at anytime online.  Its closed community won recognition as a runner up in BtoB’s Social Media awards program.

At BtoB’s March 2013 Digital Conference and awards program, IDG Global Solutions Director Howard Sholkin asked VMware User Group Executive Director Victor Bohnert to explain the Group’s relationship with VMware….

VMware and Avaya User Groups: How They Work with the Vendors

IDG Global Solutions

The VMware User Group is a global group with local roots.  To connect members across 200 chapters, the VMware User Group created an online community based on member profiles.  It attracted more than 18, 000 members in seven months.  BtoB selected the VMWare User Group as a runner up for Closed Community in BtoB’s Social Media awards program.  Victor Bohnert spoke with IDG Global Solutions Director Howard Sholkin at a March 2013 BtoB Digital Conference where Bohnert received an award. He explained how his organization launched its member community in 2012 …

Commitment and Metrics Power Intel’s Corporate Blog

IDG Global Solutions

Intel’s Pam Didner said with social media “everyone can be a publisher.” With such competition, Intel invests in its Health IT blog that won a BtoB Social Media Marketing award for 2012. Didner accepted the award in March 2013 on behalf of her colleagues in North America Marketing.

IDG Global Solutions Director Howard Sholkin asked her at the BtoB awards ceremony and Digital Conference, what are the key metrics for the blog? Watch to find the answer in this brief video interview…..

The Story Behind Intel’s Award-Winning Corporate Blog

IDG Global Solutions

BtoB selected Intel’s “Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent” as the best blog in BtoB’s 2012 Social Media Marketing Awards Program. At the BtoB awards lunch and Digital Conference in March 2013, Pam Didner explained how Intel built out the site and attracted readers. Didner, who accepted the award on behalf of Intel’s North America marketing group, spoke with IDG Global Solutions Director Howard Sholkin, in this brief video interview.

Digitas: Unleash the Power of Your Content

IDG Global Solutions

How do you put content in front of the right audience, at the right time, in the right context?  Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…