| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/20/2013 | New York City NY | |
| 05/20/2013 | New York NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca |
IDG Global Solutions
How do you put content in front of the right audience, at the right time, in the right context? Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…
IDG Global Solutions
For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.
Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.
Cisco’s social media training program is available at:http://bit.ly/Yq1ALR
IDG Global Solutions
Hitachi Data Systems invites employees to become social media ambassadors Sharon Crost discussed the ambassadors program and Hitachi Data Systems social marketing in an interview with IDG Global Solutions Director Howard Sholkin at the BtoB Digital conference in March 2013. She said effective social engagement should involve all levels— executives, technologists, and marketing. Crost explained the companywide program in this interview…
Sharon Crost from Hitachi Data Systems says social can’t be controlled and needs to be managed. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Crost to give us some examples of successful social campaigns. See what Crost has to say about creating authentic engagement with marketers’ clients and prospects…
Social Media Revolution takes a look at how much of an influence the top social sites are to our world.
IDG Global Solutions
Facebook, the talk of the social world for a few years, has hit a bump. Its growth rate has slowed considerably and its stock price has slumped. To find out what’s behind the Facebook struggles, IDG Global Solutions Director Howard Sholkin spoke with IDC’s Karsten Weide….
IDG Strategic Marketing Services
Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….
Daily Infographic
Google has made search engine optimization, or SEO, one of the most important marketing avenues in modern times. Fueling almost all of Google’s profits, search marketing is now an established activity and has been figured out almost to a science. Although Google does change their ranking algorithms quiet frequently, it is still a very difficult task to organically make the first page of a search.
As Facebook was introduced to the masses and quickly gained their 500+ million user audience, social media marketing blew up. Now, in less than a decade, most established firms have an employee who’s main occupation is working on social media. Is social media worth it though? Can it prove itself as a viable marketing option vs SEO? Check out the video below and you may be surprised![MDGAdvertising]
IDG Strategic Marketing Services
IBM’s October Information on Demand conference became a worldwide event through the use of social media. Most of the conference content was developed through social interaction and social stimulated ongoing comments during and after the fall 2011 conference. In winning BtoB’s Integrated program award, BtoB cited the event’s hashtag achieved a Twitter reach of 14.3 million uniques and more than 63,000 new “likes” were recorded on relevant Facebook pages. IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM’s Dave Laverty in his offices in Marlboro, Massachusetts.
IDG Strategic Marketing Services
IBM’s Information on Demand event last fall combined in-person and social elements. The conference became both a virtual and in-person event to extend the impact for months before and after the actual fall program. By using social media and engaging content, IBM recorded 25,000 online views from 106 countries. IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM’s Dave Laverty in his Marlboro, Massachusetts office.
