Events
Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

social-media

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe

2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

Click here to view an INFOGRAPHIC on this research

To register for this event, click here

Please or in order to access this content.

 

Marketers, Amp Up User Experience Through Social And Mobile

IDG Global Solutions

“Social and mobile are two legs of the same stool”. That’s what IDG Global Solutions (IGS) CEO Matt Yorke told IGS Director Howard Sholkin at the 2013 Emerging Markets Outlook Conference. Yorke explained why mobile and social should be at the heart of every program IDG builds and the importance of a great user experience…

Someday All Media Will Be Social Around The World

IDG Global Solutions

In the US, almost all forms of media incorporate social. In the coming year, it is predicted that about half of marketing strategies in emerging markets will include social media. This is what IDG Global Solutions (IGS) CEO Matt Yorke tells IGS Director Howard Sholkin at the 2013 Emerging Markets Outlook conference in Santa Clara, CA. See what Yorke has to say about the growth of social platforms around the world and what this means for marketing…

VMware User Group: Local and Global Collaboration Online

IDG Global Solutions

User groups can be a critical facilitator for the valuable exchange of information to provide peer networking, provide input for future products, and grow business relationships.  The VMware User Group connected its worldwide member network to stimulate discussions at anytime online.  Its closed community won recognition as a runner up in BtoB’s Social Media awards program.

At BtoB’s March 2013 Digital Conference and awards program, IDG Global Solutions Director Howard Sholkin asked VMware User Group Executive Director Victor Bohnert to explain the Group’s relationship with VMware….

VMware and Avaya User Groups: How They Work with the Vendors

IDG Global Solutions

The VMware User Group is a global group with local roots.  To connect members across 200 chapters, the VMware User Group created an online community based on member profiles.  It attracted more than 18, 000 members in seven months.  BtoB selected the VMWare User Group as a runner up for Closed Community in BtoB’s Social Media awards program.  Victor Bohnert spoke with IDG Global Solutions Director Howard Sholkin at a March 2013 BtoB Digital Conference where Bohnert received an award. He explained how his organization launched its member community in 2012 …

Commitment and Metrics Power Intel’s Corporate Blog

IDG Global Solutions

Intel’s Pam Didner said with social media “everyone can be a publisher.” With such competition, Intel invests in its Health IT blog that won a BtoB Social Media Marketing award for 2012. Didner accepted the award in March 2013 on behalf of her colleagues in North America Marketing.

IDG Global Solutions Director Howard Sholkin asked her at the BtoB awards ceremony and Digital Conference, what are the key metrics for the blog? Watch to find the answer in this brief video interview…..

The Story Behind Intel’s Award-Winning Corporate Blog

IDG Global Solutions

BtoB selected Intel’s “Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent” as the best blog in BtoB’s 2012 Social Media Marketing Awards Program. At the BtoB awards lunch and Digital Conference in March 2013, Pam Didner explained how Intel built out the site and attracted readers. Didner, who accepted the award on behalf of Intel’s North America marketing group, spoke with IDG Global Solutions Director Howard Sholkin, in this brief video interview.

Digitas: Unleash the Power of Your Content

IDG Global Solutions

How do you put content in front of the right audience, at the right time, in the right context?  Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…

An Interview with Petra Neiger: How Cisco Drives Social Media

IDG Global Solutions

For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.

Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.

Cisco’s social media training program is available at:http://bit.ly/Yq1ALR

Click video for full screen option (recommended)