You are here: Home » Social Media » Social Media Video

Social Media Events
Event Date Location

Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

OMMA Social & OMMA Video

 05/20/2013 New York City NY

OMMA Video

 05/21/2013 New York City NY

Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

ANA Digital & Social Media Conference

 07/14/2013 - 07/16/2013 Dana Point CA

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

social-media

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe
Sort Posts By:

Intuit Learns from and Makes Changes to its First Blog

May 2nd, 2012

IDG SMS

Intuit Small Business realized it needed to revamp its blog: More content, more video, and more ways to share information.  At a time when interest in blogs may be waning, Intuit took action and it simulated sales and produced 50 million impressions.  At the BtoB digital conference and awards ceremony in March 2012, IDG Strategic Marketing Services Director Howard Sholkin asked Intuit’s Jay Badenhope to summarize what changed from the first blog to the new one in 2010…..

To read what the BtoB judges said about the Intuit blog go to

http://bit.ly/JOQqcE

For a complete list of the social marketing award winners and runners up for 2012 go to

http://bit.ly/AyPowv

Categories: Social Media Video | Tags: , , , , , , , , , , , , , ,

Appearances Do Matter With Blogs

May 2nd, 2012

IDG SMS

Intuit Small Business decided it needed to improve its blog to make it more visually interesting and enable visitors to share content with their social networks.  The rebuilt site won a Best of Blog award in the third annual BtoB Social Media Marketing Awards program. Intuit’s JayBadenhope said the blog not only exceeded expectations but also generated enough revenue to cover the costs of the site.  IDG Strategic Marketing Services Director Howard Sholkin interviewedBadenhope at BtoB’s digital conference and awards ceremony in March 2012 …

To read what the BtoB judges said about the Intuit blog go to

http://bit.ly/JOQqcE

For a complete list of the social marketing award winners and runners up for 2012 go to

http://bit.ly/AyPowv

Categories: Social Media Video | Tags: , , , , , , , , , , , , , , ,

How Does a Video Attract a Million Views?

April 12th, 2012

Neal Campbell, Chief Marketing Officer at CDW, accepted a runner-up award for best viral video at the 3rd annual BtoB Social Media Awards program. Campbell said the “North Pole” campaign added humor to CDW’s “People Who Get IT” messaging. CDW hoped the two-week campaign would lead to150,000 video views, but that was very conservative. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012…

Categories: Social Media Video | Tags: , , , , , ,

An Award-Winning Game for IT Pros

April 2nd, 2012

CenturyLink, one of the nation’s largest telecommunications providers, has won a BtoB award for social media marketing. CenturyLink devised a trivia contest that attracted 90,000 players and more than half of them registered on the site. Online voters selected CenturyLink as the best tech social media marketing campaign in BtoB’s annual awards sponsored for a third straight year by IDG Strategic Marketing Services.

How did a game attract so much interest and what was the reaction to it from game players? IDG’s Howard Sholkin spoke with Marketing Director Joanne Kernie at the awards ceremony and digital conference in March 2012.

For a list of BtoB winners and runners up in the Social Media Marketing awards program click here

Categories: Social Media Video, Tech Business & Marketing Video | Tags: , , , , ,

Social Media Club: Interview Adam Kaufman & Tom Langford

June 27th, 2011

Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are bloggers journalists? Adam Kaufman, new media sports contributor, NESN.com and Tom Langford, a reporter at New England Cable News, answered that question in an interview with Colin Browning, IDG Strategic Marketing Services. Langford answered Browning’s question first…

The entire discussion can now be viewed at
http://itsfreshground.com/2011/06/hyper-everything-video/

Categories: Social Media Video | Tags: , , , , , , , , ,

Social Media Club: Interview Chuck Tanowitz

June 27th, 2011

“Hyper-Local, Hyper-Social, Hyper-Competitive: The New Journalism”

Are hits, clicks, and other online metrics much different than ratings that influence TV news reporting? Chuck Tanowitz, principal at Fresh Group, a Boston area PR agency, spoke with Colin Browning, IDG Strategic Marketing Services…

The entire discussion can now be viewed at http://itsfreshground.com/2011/06/hyper-everything-video/

Categories: Social Media Video | Tags: , , , , , ,

Social Media Week 2011: Leslie Reiser

February 7th, 2011

Ingredients for a Successful Social Marketing Program
The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM’s Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011.

Categories: Social Media Video | Tags: , , ,

Social Media Week 2011: Zachary Rodgers

February 7th, 2011

A Reporter’s View of Social Marketing
ClickZ Managing Editor, Zachary Rodgers, moderated a panel of tech marketers during Social Media Week in New York in February 2011. Rodgers explained what he learned from the discussions including a tweet that led to a sale detailed by panelist Ozzie Solares of Avaya.

Categories: Social Media Video | Tags: , , , , ,

Social Media Week 2011: Adam Potashnick

February 7th, 2011

Adam Potashnick,Global Media Director at MediaCom, was interviewed by Kayla Zerby of Morris+King, during Social Media Week 2011 in NYC.

Questions asked during interview include:
What is the key to a successful Facebook strategy?
What are some key learnings from social media programs?

Categories: Social Media Video | Tags: , , , ,