Upcoming Events
Event Date Location

OMMA mCommerce

08/07/2014 New York New York

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

advertising-marketing

Subscribe To Latest Posts
Subscribe

Tech media evolution a bellwether

BtoB, 9/13/10

International Data Group, United Business Media’s tech properties in the U.S. and Ziff Davis Enterprise—it would be a stretch to call any of these companies “tech publishers” anymore. That’s far too limiting.

Over the past several years, these tech media companies have expanded their capabilities by:

  • Building online advertising businesses.
  • Creating advertising networks.
  • Starting research practices.
  • Wading into lead generation.
  • Launching marketing services divisions.
  • Inventing social media consultancies.

Read more

iAd Effect Gives Apple's Mobile Ad Rivals a Boost

ClickZ, 7/23/10

The launch of Apple’s iAd mobile advertising product at the beginning of July is having a positive effect on the businesses of rival ad networks and the mobile ad industry as a whole, according to companies in the space.

Rich media mobile ad network Greystripe says it has been selling its inventory more successfully since the announcement of the iAd in April, with advertisers taking increased interest in the medium following the hype the product has enjoyed. Michael Chang, Greystripe CEO, says his firm has sold out its inventory to premium campaigns every month since the iAd was announced, compared with a fill rate of around 50 percent with premium campaigns for the majority of 2009. “[It's] indicative of the increasing interest in immersive mobile advertising from both brands and consumers,” Chang said.

Read more

IDC Expert Guidance on Ad Networks and Social Marketing

IDC NewLogo IDC Expert Guidance on Ad Networks and Social Marketing

IDC
Karsten Weide

Digital marketing options continue to surface and two of the hottest are ad networks and social media marketing. IDC’s Karsten Weide follows digital marketing very closely. Listen to his assessment of both in this interview with IDG Strategic Marketing Services Director Howard Sholkin… click here

Magazines Team Up to Tout 'Power of Print'

2/28/10, Wall Street Journal

As Pickup in Ad Sales Boosts Their Confidence, Publishers Point to Strengths They Say Remain Relevant in Internet Age

Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital.

Their message this year: Print rules.

Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.” They say nearly 1,400 pages of the ads will be sprinkled through magazines including People, Vogue and Ladies’ Home Journal this year.

Read more

Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'

2/1/10, AdAge

The teams playing in this year’s Super Bowl have already been decided, but the Super Bowl shuffle for advertisers began in earnest last month when marketing mainstays like FedEx, General Motors and Pepsi made news by announcing they were opting out of this year’s ad extravaganza.

Read more