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LinkedIn Ad Sales Up 63%, Revs Double

August 2nd, 2012

MediaPost

Professional networking site LinkedIn on Thursday said revenue surged 89% in the second quarter on strong gains in its hiring services business in particular.

Net income was $2.8 million compared with $4.5 million for the year-earlier period, due to higher costs. On an adjusted basis, LinkedIn reported a profit of $18 million, or 16 cents a share. Revenue rose to $228 million from $121 million a year ago.

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Categories: Social Media News | Tags: , , , , , , , , , , , , , ,

Microsoft Looks to Reinvent Display Ads

October 19th, 2010

Mediaweek, 10/19/10

After her first 100 days on the job, Microsoft’s corporate vice president of global ad sales Carolyn Everson has reached this conclusion: banner ads stink. With this in mind, she’s planning to reach out to a partner less familiar to the software/media giant—the creative community—for help.

Indeed, Microsoft is planning to set up a series of meetings with creative agencies and executives as part of an Everson-led effort to reinvigorate online creative and to attract more traditional brands in the process. Everson, previously COO and evp of U.S. ad sales at MTV Networks, wants to sit down with the current generation of Don Drapers and spark nothing short of a revolution.

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Categories: Digital Media News | Tags: , , , ,