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Social Media Usage Plateaus Among Marketers

July 18th, 2012

eMarketer

There’s no denying social media is still a hot topic among marketers, but it’s no longer the new kid on the block. eMarketer estimates advertisers will spend $3.63 billion in the US and over $4 billion more in the rest of the world on social networking sites this year. And that’s just paid ad spending.  When the Association of National Advertisers (ANA) surveyed US marketers this year, 90% said they were using social networks for their efforts—about even with last year, at 89%. While this percentage has risen dramatically since 2007, when just 20% of marketers used social media, growth has plateaued—and shifted to other new digital media platforms instead.

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Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Marketers Continue to Expand Digital Budgets, but Growth Is Slowing – Web development, online advertising gain prominence in the digital realm

July 10th, 2012

eMarketer

Marketing dollars are continuing an inexorable march toward digital. eMarketer estimates that US online ad spending will hit $39.5 billion in 2012 before climbing to $62 billion by 2016. However, online ad spending growth is set to decline over the same time period, dropping from 23.3% in 2012 to 7.8% in 2016. Data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US corresponded with those projections. The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years. Back in 2009, 67% said that at least 30% of their budget had shifted, indicating a slowdown in the move to digital over the past few years.

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Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Online Ad Spending Set to Break Records

January 3rd, 2011

eMarketer, 1/3/11

New peaks in spending each year through 2014

After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. And in that same vein, internet ad spending will hit new peaks in each of the following four years, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.

The more granular quarter-by-quarter picture shows a record spend of $6.42 billion in Q3 2010, as reported by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB-PwC), followed by a new record of $7.25 billion in Q4, according to eMarketer projections.

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Categories: Digital Media News | Tags: , , , , ,

U.S. Mobile Ad Spend Up 138 Percent in 2010

December 15th, 2010

ClickZ, 12/15/10

Spending on mobile advertising in the U.S. will reach $877.2 million this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.

Despite the hype surrounding the rivalry between Google and Apple in the mobile ad space, the former attracted the majority of spending through the channel, thanks primarily to its offerings in the mobile search space. Google attracted 59 percent of overall mobile ad spend, IDC estimates, compared with a market share of 8.4 percent for Apple, and 6.8 percent for third place provider Millennial Media.

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