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Adobe, Microsoft Push Security Updates

Krebs on Security, Brian Krebs

March 11, 2014

Adobe and Microsoft today each released software updates to fix serious security flaws in their products. Adobe pushed an update that plugs a pair of holes in its Flash Player software. Microsoft issued five updates, including one that addresses a zero-day vulnerability inInternet Explorer that attackers have been exploiting of late.

Microsoft’s five bulletins address 23 distinct security weaknesses in Microsoft Windows, Internet Explorer and Silverlight. The Internet Explorer patch is rated critical for virtually all supported versions of IE, and plugs at least 18 security holes, including a severe weakness in IE 9 and 10 that is already being exploited in targeted attacks.

Microsoft notes that the exploits targeting the IE bug seen so far appear to perform a check for the presence of Microsoft’s Enhanced Mitigation Experience Toolkit (EMET); according to Microsoft, the exploits fail to proceed if EMET is detected. I’ve recommended EMET on several occasions, and would encourage any Windows users who haven’t yet deployed this tool to spend a few minutes reading this post and consider taking advantage of it to further harden their systems. The latest version — 4.1 — is available at this link and requires Microsoft’s .NET Framework 4 platform. For those of you who don’t mind beta-testing software, Microsoft has released a preview version of the next generation of EMET — EMET 5.0 Technical Preview.

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Adobe 2013 Mobile Consumer Survey results – Using mobile sites, apps, and emerging technologies to build loyalty


With the meteoric rise of mobile devices and tablets, it’s no surprise that mobile is a way of life and is here to

stay. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States alone,

representing a 31% and 180% increase over 2011, respectively.


Mobile devices have changed the way  consumers interact with businesses, and today’s digital marketers must understand how consumers use

different devices to be able to build and optimize mobile marketing strategies that deliver the right mobile

experience to each mobile user.  In addition, 2013 marked a significant shift in how mobile users are accessing websites. According to the Adobe

Digital Index,global websites are now getting more traffic from tablets than smartphones, with 8% and 7% of

monthly page views respectively. Given that tablet visitors spend more per online purchase with U.S. retailers

than visitors using smartphones, tablet traffic is proving to be more valuable in terms of e-commerce and

engagement and represents significant implications for the development and optimization of mobile strategies.


Results from the Adobe 2013 Mobile Consumer Survey show that consumers are using their smartphones and

tablet devices to connect with brands in a variety of ways, and they are increasingly moving back and forth

between different devices and form factors.

See the results 

Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry

With the premise that marketers do not get a lot of love and with the objective to promote both digital marketing products and analytics tools, Adobe is trying to set things straight with the “Metrics Not Myths” campaign.  It began in October 2012 with a blog post by Adobe CMO Ann Lewnes  in which she cited a recent study by The Fournaise Marketing Group  that found more than 70% of CEOs believe marketers are disconnected from business results. She called this “nonsense” and spelled out some other myths: “You can’t prove advertising really works.”  “Marketing is all gut, there’s no science to it.”  “The marketing department is a cost center, not a revenue driver. Marketing is BS.”

lewnes ann adobe systems incorporated large Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry

Lewnes countered by saying, “marketing’s impact can be measured. Creativity and data can work beautifully together.  We’re willing to prove it.”  Adobe is on a mission led by a few hundred people in PR, product marketing, social marketing, and at agencies, Goodby Silverstein and Edelman Digital.






(Ann Lewnes)

Matt Rozen, group manager, corporate social media, said Adobe wanted “to elevate the role of the marketer in today’s business world” through a large scale campaign across paid, owned, and earned media.  To start conversations around “Marketing is BS, that’s Baloney,” Adobe turned to video and social networks with a large dose of humor.

Screen Shot 2013 06 07 at 3.46.23 PM Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry

(Screen shot from video mentioned above)

Paid Digital and Print Media

Social media cross-promotion span(s or spanned) YouTube, Twitter, Facebook, and LinkedIn.  Ads appeared in high traffic news and video sites such as CNN, Hulu, Mashable, and The Onion.   Print editions of the New York Times and Wall Street Journal carried “Metrics Not Myths” ads.

Screen Shot 2013 06 13 at 2.28.35 PM Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry

Video Drives Owned Media

Video attracted the most interest with a click through rate four times that of any other media.  Rozen said,  “while video  accounted for 10% of total campaign impressions, it drove a whopping 50% of traffic to our website.”

One short video produced for the 2013 Super Bowl, but available only online, led All Things D to proclaim: The Adobe Super Bowl Ad CBS Doesn’t Want You to See

Earned Media for Traffic and Conversation

Social media led Adobe’s efforts to create awareness, spur conversation, and generate traffic to websites with more content.  The main traffic drivers were @adobemarketingcloud and the Adobe Marketing Cloud Facebook page helped by LinkedIn.

“Metrics Not Myths” Insights

“Twitter (#metricsnotmyths) is a great channel for marketers as it’s an ideal platform for the interaction between paid and organic,” explained Rozen.  “Paying for promoted Tweets or promoting a campaign only works when you mix in organic content of interest to the community.”  Without that mix, he said, a marketing program risks “losing followers gained from paid efforts or promoted tweets, and links to them could be perceived as spam.”

( Matt Rozen)

 Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry

Rozen emphasized the importance of video with more than 60 million impressions, he added, “good video is a great way to quickly and simply bottle up a feeling or create an emotional response.

Adobe found that Facebook was not as strong a performer as the team originally thought it would be given its large user population, but Rozen felt “marketers just don’t seem to be going to Facebook to talk about marketing.”

Adobe built the “ultimate” case study, a web site around its “Metrics Not Myths” campaign, which leveraged Adobe Marketing Cloud to showcase sider details about how well the campaign was running.


(click image below to visit case study site)

Screen Shot 2013 06 13 at 2.33.48 PM Social Helps Power Adobe to Earn BtoB’s Best Integrated Social Media Marketing Campaign Award in the Tech Industry


The case study site has proven to be the best closer for the campaign with the highest revenue visits at about $49 extra per click.

Rozen told IDG Knowledge Hub that the campaign will continue through the second half of 2013 with a big push in the social sphere. The team will focus on reaching senior marketers through CMO.com, and galvanize marketing experts via a new community hub that will provide expertise to debunk myths, expose new ideas, and showcase their success.

For more on the BtoB honor


Smartphones and Tablets, Though Mobile, Require Separate Ad Approach


According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.

Tablet versus smartphone growth

•           Globally, websites are getting more traffic from tablets  than smartphones

•           Internet users view 70% more pages per visit when  browsing on a tablet vs. a smartphone

•           While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they  browse and engage

Read more… 

Publishers need to get their apps in gear

eMedia Vitals

Apple is rumored to be announcing the fifth generation of its iPad on June 18. Mobile devices account for an increasingly larger share of most publishers’ web traffic – including a whopping 65% for BuzzFeed.  Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years.

It may be time to take this whole mobile thing a bit more seriously.

The elements required to justify greater investment in mobile development are falling into place. More people are reading digital magazines; Adobe says per-publication readership across its DPS-based publications has increased by an average of 80% over the past six months. More devices are coming to market, with models such as the iPad mini and Kindle HD extending into the mass market.

“People are more comfortable reading magazine content on tablets,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, said in a recent interview. “That’s not surprising, and we expect it to continue.”

Read more… 

The 2013 CMO’s Guide To The Social Media Landscape


Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple more for the 2011 edition: YouTube and Tumblr. Then, with things really heating up, we grew the chart by five for 2012, this time adding Google+, SlideShare, Quora, Instagram, and Pinterest.

So what does 2013’s version look like? Ten, 15, 20, or more entries? Not exactly.


Crain’s BtoB Announces Its Social Media Marketing Award Winners

Cisco Systems Wins Two awards; People’s Choice Online Voting Open Now

NEW YORK & FRAMINGHAM, MA – February 26, 2013–BtoB editors have selected 20 companies as winners or runners-up among 118 entries in BtoB’s fourth annual Social Media Marketing Awards program.

First-place honors go to the following 10 companies:

Integrated (technology): Adobe Systems; Integrated (non-technology): Aon;  Facebook: Emerson Climate Technologies; Twitter: GE Intelligent Platforms; LinkedIn: Dell Inc; Best Use of Pinterest: Constant Contact; Viral Video: Dun & Bradstreet; Mobile: Cisco Systems; Corporate Blog: Intel Corp.; and, Closed Community: Cisco Systems.

            Submissions were accepted last November into January 2013.  All the editors’ selections are online at http://bit.ly/13bx6vv, and will be reported on in the March 2013 BtoB print issue.  John Obrecht, editor of BtoB, said: “We’ve entered a new era of social marketing, The sophistication of programs has reached a new level as exemplified by our People’s Choice nominees.”

For the fourth consecutive year, IDG Communications is the Premier sponsor of the BtoB Social Media Marketing Awards.  “Marketers have come a long way since the first awards program where social might have been a small part of a campaign.  Now, marketers must include earned media exposure if they want to reach prospects who rely on social networks for information and purchase decisions,” said Matthew Yorke, president, IDG Global Solutions.  “We congratulate the winners and runners up who excelled in their use of social media marketing.”

 Online Voting for People’s Choice Awards Continues Through March 1
BtoB editors selected three entries from tech and non-tech categories for the People’s Choice awards.  Online voters can choose between tech entries: Adobe Systems:  “Metrics, Not Myths;” Deltek: “Connect More;” or, Dell: “LinkedIn Page.”  On the non-tech side the nominees are Aon: “Global Service Day;” New Cities Foundation: “DeusM Social Media Campaign;” or, Emerson Climate Technologies: “Painted Copeland Scroll Compressor Program.”

Online voting for the People’s Choice nominees is open until Friday, March 1 at 4 pm eastern.  Vote at http://bit.ly/URZPGs.

Awards Lunch at Digital Edge Live Conference
The People’s Choice awards, selected by online voters for tech and non-tech entries, will be announced on Wednesday, March 20 at the Nikko Hotel in San Francisco.  The category award honorees and runners-up will also be recognized at the lunch.

Speakers at the all day conference include executives from IBM, SAP, Intuit, Intel, Cisco Systems, USG, and IDC.

To register for the conference and awards lunch, please go to http://bit.ly/YU0Qe6

About BtoB
BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.


Contacts: For IDG:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com
For BtoB: John Olbrecht, 312-649-5326, jobrecht@crain.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.



Is HTML5 the End of Native Mobile Apps?


Back in the day, there was a big dispute between Apple and Adobe about bundling Flash with iOS. Apple believed that Adobe’s Flash was nothing but faulty software. The company was ultimately able to convince developers that the emerging HTML5 technology supported by iOS was as capable as Flash, but that it didn’t have the flaws that Flash did, making it the obvious top choice.

Now, that very same technology that Apple condemned seems to be replacing its App Store. HTML5-based mobile web applications have been catching on with developers fast, as their advantages are clearly outweighing the benefits of the native app. The move toward development with emerging markup language has accelerated so fast that it has been predicted to overrun the native app within two years. Development on HTML5 is very popular, but it does have its challenges. Perhaps its biggest challenge is to deliver, and eventually exceed, the user experience of heavily animated or specialized native apps.

Read more… 

56% Plan to Use Social Media Analytics in 2012


Employing social media analytics is a top priority for marketers this year, according to the Adobe 2012 Digital Marketing Optimization Survey released today. Attribution modeling, in contrast, is low on most marketers’ priority lists. The report, which highlights survey results and expert insights from ClickZ contributors, emphasizes that marketers should shift money from customer acquisition to marketing optimization to save money or generate new revenue. Of the marketers responding to the survey, eight in 10 said they allocate 15 percent or less of their marketing budget to on-site optimization.

When asked to identify the top five optimization strategies they intend to employ this year, marketers cited website analytics and social media analytics. Ranked at the bottom of the list: attribution modeling, automated recommendations, and on-site search.

Continue reading… 

Adobe Gives New Meaning To Search Advertising, Makes Online Ads Searchable


Adobe has developed a method through HTML5 that allows brands to build advertising content that Google can index in search results. The Edge tools, an alternative to Flash, allows companies to build animation into their Web site or online ads. Mark Anders, Adobe Fellow, calls the content “a presentation on the Web site or something that could resemble an ad” built in Edge as a special version of HTML5 file. The format enables Google’s and Bing’s bots to recognize the file as text and serve up the content in search results.

Read more…