According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.
Tablet versus smartphone growth
• Globally, websites are getting more traffic from tablets than smartphones
• Internet users view 70% more pages per visit when browsing on a tablet vs. a smartphone
• While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they browse and engage
Apple is rumored to be announcing the fifth generation of its iPad on June 18. Mobile devices account for an increasingly larger share of most publishers’ web traffic – including a whopping 65% for BuzzFeed. Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years.
It may be time to take this whole mobile thing a bit more seriously.
The elements required to justify greater investment in mobile development are falling into place. More people are reading digital magazines; Adobe says per-publication readership across its DPS-based publications has increased by an average of 80% over the past six months. More devices are coming to market, with models such as the iPad mini and Kindle HD extending into the mass market.
“People are more comfortable reading magazine content on tablets,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, said in a recent interview. “That’s not surprising, and we expect it to continue.”
Back in the day, there was a big dispute between Apple and Adobe about bundling Flash with iOS. Apple believed that Adobe’s Flash was nothing but faulty software. The company was ultimately able to convince developers that the emerging HTML5 technology supported by iOS was as capable as Flash, but that it didn’t have the flaws that Flash did, making it the obvious top choice.
Now, that very same technology that Apple condemned seems to be replacing its App Store. HTML5-based mobile web applications have been catching on with developers fast, as their advantages are clearly outweighing the benefits of the native app. The move toward development with emerging markup language has accelerated so fast that it has been predicted to overrun the native app within two years. Development on HTML5 is very popular, but it does have its challenges. Perhaps its biggest challenge is to deliver, and eventually exceed, the user experience of heavily animated or specialized native apps.
Adobe has developed a method through HTML5 that allows brands to build advertising content that Google can index in search results. The Edge tools, an alternative to Flash, allows companies to build animation into their Web site or online ads. Mark Anders, Adobe Fellow, calls the content “a presentation on the Web site or something that could resemble an ad” built in Edge as a special version of HTML5 file. The format enables Google’s and Bing’s bots to recognize the file as text and serve up the content in search results.
IDG News Service (New York Bureau)
NEW YORK- Dell on Tuesday challenged Apple’s popular iMac all-in-one with the introduction of XPS One 27, which has the largest screen in an all-in-one desktop from the company to date. The XPS One 27 starts at US$1,399 and has a 27-inch screen that can display images at a 2560-by-1440 resolution. The all-in-one has Intel’s latest Ivy Bridge processors, up to 2TB of storage and 16GB of RAM. Users can select discrete graphics cards for faster multimedia.
NEW YORK (CNNMoney) — Adobe is abandoning its Flash software for mobile devices. Don’t panic: For consumers, this is a good move.
Adobe is moving away from its 15-year-old technology to instead embrace a universal standard for displaying rich media on the Web. Shifting to HTML5 — the new, broadly accepted Web standard — is a bold move for Adobe. Many smartphone and tablet owners, particularly those with iPhones and iPads, have not been able to view media coded for Flash on their mobile devices.
According to a new study from Adobe Systems, almost three-quarters of businesses plan imminent investments in website redesigns or significant site enhancements to improve ROI. The study, “Digital Marketing in the Next Decade,” found the most-deployed tactic to date, used by 55% of respondents, was analytics tools for measuring and optimizing website experiences. 82% say they plan to adopt the enhancements this year, up 8% from a year ago. Read more