IT spending by utilities in the four major Middle East and African countries (Turkey, South Africa, Saudi Arabia, and the UAE) increased 9.2% year on year in 2013 to total just under $1 billion, according to the latest round of data released by IDC Energy Insights. The figure is set to reach $1.05 billion in 2014.
The Middle East’s young and continuously growing population, along with a strong increase in national income, is driving rapid growth in demand for electricity across the region. In Africa, meanwhile, investments in restructuring the power sector, building essential infrastructure, deploying renewable energy (mainly solar), and making clean water accessible to all dominate the agenda and are combining to ratchet up the demand for energy across the region.
Currently accounting for around 45% of external IT spending in the utilities sector, IT services will be in particularly high demand over the coming years, with investments soaring by an annual average rate of more than 14% between 2012 and 2017. The need for more efficient operational modules (e.g., enterprise asset management, billing, data analytics) and heightened security will also propel software spending, with investment in this area set to grow at an average of 9.6% over the same period.
LONDON: Brands and advertisers who want to reach consumers in Africa should consider mobile as their principal channel, as the continent experiences a combination of economic growth, expansion of mobile services and rapid uptake of smartphones.
These are the conclusions of a White Paper published by M&C Saatchi Mobile which seeks to dispel common misperceptions about the state of the African mobile telecoms market and to highlight the opportunities that mobile presents as a mass market channel for reaching and engaging with consumers.
“Contrary to popular thinking, Africa is not an under-developed region – it’s the second largest and fastest-growing mobile phone market in the world after China,” said James Hilton, Global CEO of M&C Saatchi Mobile.
“The large numbers of African mobile consumers with web-connected smartphones using their device to surf the internet or download apps shows that the assumption that mobile services in Africa are only about SMS and low-end handsets is seriously out of date,” he added.
Smartphone penetration already stands at 25% of mobile consumers in Nigeria and the White Paper expected that smartphone sales would account for 15% of the mobile market in Africa in 2014, rising to 40% by 2017. Read more
London and Prague - The EMEA server market displayed flat growth in 3Q11, with revenue of $3.2 billion, up 0.6% annually and 546,883 units shipped, 1.0% less than in the same quarter last year. Revenue performance in the Western European subregion was below the EMEA average, with server sales down 1.4% annually. This was reflected in a shrinking Western European revenue share of the overall EMEA server market, which generated 74.8% of total sales, the smallest percentage since IDC records began. IDC believes that the current fluctuations of the exchange rate as the euro devaluates in the currency markets and more specifically against the dollar had a significant effect on server system revenue in Western Europe.