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Facebook Will Disappear in 5 to 8 Years Analyst

June 4th, 2012

CNBC

Facebook will lose dominance as a major web company in less than a decade, Eric Jackson, founder of Ironfire Capital said Monday on CNBC’s Squawk on the Street.

“In five to eight years they are going to disappear in the way that Yahoo has disappeared,” Jackson said. “Yahoo is still making money, it’s still profitable, still has 13,000 employees working for it, but it’s 10 percent of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared.”

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Categories: Social Media Blog, Social Media News | Tags: , , , , , , , , , , , ,

Companies struggle to engage customers

May 10th, 2012

Warc 

NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new analysis has shown. The Temkin Group, a consultancy, polled 255 representatives of firms with revenues topping $500m, and found that just 7% of the panel believed the customer experience they provided was superior to all of their rivals. A further 28% placed performance levels “considerably above” the industry average, while 30% “slightly” improved on the norm, and 23% fell into line with typical standards for their sector.

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Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , , , ,

Content Quality: A Practical Approach to Content Analysis

February 21st, 2012

Content Marketing Inst.

If you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and why they are issues in the first place.

Knowing the answer to the question, “How do you know if your content is any good?” may not be easy. But it’s important if you want to:

Click here to read what to do…

Categories: Advertising & Marketing Blog | Tags: , , , , , ,

Collateral Material Critical To B2B Technology Purchase

October 26th, 2011

MediaPost

According to a new study and analysis by Eccolo Media, with Global Marketing Insite, of U.S. C-level executives, decision makers and influencers consume a wide variety of content when considering a technology purchase.

Of the five major collateral types covered in the 2010 survey, three showed a significant decline in consumption over the last 12 months. Consumption of:

Learn More…

Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , ,

Top 20 Social Media Monitoring Vendors for Business

January 19th, 2011

Socialmedia.biz, 1/12/11

A rare comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more

The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.

Born as a way to respond to crises and manage brand reputation, social media monitoring, or brand monitoring — which ties into social media measurement and analysis — is finally maturing into a business process that helps the bottom line.

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Categories: Tech Business & Marketing News | Tags: , , , , ,