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OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Audience Targeting

07/23/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

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InfoWorld Announces the 2014 Technology of the Year Award Recipients

InfoWorld  InfoWorld Announces the 2014 Technology of the Year Award Recipients

35 winning products represent the best in information technology today, from cloud to data center to mobile computing
 
Framingham, Mass. – January 15, 2014 – IDG’s InfoWorld, the technology media brand devoted to modernizing enterprise IT, has announced the winners of its 2014 Technology of the Year Awards (click to Tweet). Selected by InfoWorld Test Center editors and product reviewers, InfoWorld’s annual Technology of the Year Awards celebrate the best and most innovative products across the IT landscape.

The 2014 awards recognize 35 products from nearly every corner of information technology including application development, Web and database technologies, cloud computing and software-as-a-service, business intelligence and big data analytics, mobile computing and desktop productivity, and data center hardware. These winning products represent not only the best hardware and software available to IT professionals, but the most important information technology innovations to businesses today.

“InfoWorld’s Technology of the Year Award winners are the best products we know, but they’re more than great products,” said Doug Dineley, executive editor of InfoWorld’s Test Center. “These are the tools that point the way to the data centers, clouds, and applications of tomorrow. They’re the innovations that are changing the way we work and do business.”

InfoWorld’s 2014 Technology of the Year Recipients

IDC Predicts 2014 Will Be a Year of Escalation, Consolidation, and Innovation as the Transition to IT’s “3rd Platform” Accelerates

IDC PMS4colorversion 1 IDC Predicts 2014 Will Be a Year of Escalation, Consolidation, and Innovation as the Transition to ITs 3rd Platform Accelerates

FRAMINGHAM, Mass.– International Data Corporation (IDC) today offered the first of its annual predictions for the coming year in the information and communications technology (ICT) industry. IDC’s predictions for 2014 were heavily influenced by the 3rd Platform, the industry’s emerging platform for growth and innovation built on the technology pillars of mobile computing, cloud services, big data and analytics, and social networking.

“The 3rd Platform’s impact was felt throughout the ICT industry in 2013 as a high-profile CEO lost his job, a major IT player went private, numerous vendors endured cash cow stagnation, and billion-dollar bets were placed on 3rd Platform technologies,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “In 2014, we’ll see every major player make big investments to scale up cloud, mobile, and big data capabilities, and fiercely battle for the hearts and minds of the developers who will create the solutions driving the next two decades of IT spending. Outside the IT industry, 3rd Platform technologies will play a leading role in the disruption (or “Amazoning”) of almost every other industry on the planet.”

IDC’s predictions for 2014, presented by Gens in a Web conference today, include the following:

1. Worldwide IT spending will grow 5% year over year to $2.1 trillion in 2014. Spending will be driven by 3rd Platform technologies, which will grow 15% year over year and capture 89% of IT spending growth. Sales of smartphones and tablets will continue at a torrid pace while outlays for servers, storage, networks, software, and services will fare better than in 2013. The PC market will remain under stress, with worldwide revenues down -6% year over year.
2. Emerging markets will return to double-digit growth of 10%, driving nearly $740 billion or 35% of worldwide IT revenues and, for the first time, more than 60% of worldwide IT spending growth. In the BRIC countries, IT spending will grow by 13% year over year, led by an economic recovery in China. In dollar terms, China’s IT spending growth will match that of the United States, even though the Chinese market is only one third the size of the U.S. market. Elsewhere, emerging market growth will be uneven, ushering in the beginning of a new “Post-BRIC” era.

See all predictions… 

Big Data & Analytics and Enterprise Applications Will Continue to Drive Software Spending Growth Into 2017

IDC PMS4colorversion 1 Big Data & Analytics and Enterprise Applications Will Continue to Drive Software Spending Growth Into 2017

FRAMINGHAM, Mass.– International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. Year-over-year growth in the worldwide software market for 2013 has been revised to 4.3% in current U.S. dollars. The forecast was lowered from the 5.7% year-over-year growth projected in May because of an important currency exchange rate depreciation in the Japanese yen announced during the second quarter. In constant U.S. dollars, the expected growth rate for 2013 remains very close to the forecast of 5.9%. Despite the fluctuation in currency exchange rates, IDC believes that the compound annual growth rate (CAGR) for the 2012-2017 forecast period will remain close to 6%.

Collaborative Applications along with Structured Data Management Software and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with over 8% CAGR from 2012-2017. “Leveraging the social dimensions of the Internet keeps fueling the collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data & Analytics solutions, which help enterprises to understand and act on anticipated customer behavior and provide new insights into product reliability and maintenance,” said Henry Morris, Senior Vice President for Worldwide Software, Services, and Executive Advisory Research.

On a second tier, Enterprise Applications such as CRM, ERM, SCM, and Operations and Manufacturing Applications show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.

On a regional basis, the emerging economies continue to experience stronger growth than the mature economies. The average 2012-2017 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.2% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.4%.

 Read the original release here

Infographic: Venture Capital Funding for Big Data

IDC PMS4colorversion 1 Infographic: Venture Capital Funding for Big Data

$3 billion is the amount of venture capital (VC) funding that has flowed into information management, access, and analysis software vendors since the beginning of the slow economic recovery in 2009 and through August of 2013. Does this level of VC funding denote irrational exuberance or a wave of unprecedented innovation?

The answer, of course, is that these don’t have to be mutually exclusive outcomes. On the one hand most of the information management, access, and analysis software vendors that have received VC funding over this time period have positioned their software to address requirements of Big Data use cases.

Big Data is a multi-billion dollar opportunity for software but also hardware infrastructure and services vendors. IDC estimates the Big Data technology and services market to be a $11 billion dollar market. IDC also tracks the much broader Business Analytics market that is expected to reach $104 billion by the end of 2013.

Read the rest of the blog

venture capital big data analytics Infographic: Venture Capital Funding for Big Data

The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

All Twitter

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI? It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

This visual from Quintly looks at how the rise in the interest in social media analytics, which has quickly grown from a want to a need, can be measured over the past half-decade, on a platform-by-platform basis – Facebook, Twitter, YouTube, Google+ and Pinterest – and across countries, too.

Click here for the complete infographic

111 The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

 

 

Big Data, Analytics, and Cloud Drive Enterprise Software Growth, According to IDC

Business Wire

FRAMINGHAM, Mass.–(BUSINESS WIRE)–April 22, 2013–      

International Data Corporation (IDC) today released the latest results from the Worldwide Semiannual Software Tracker. For 2012, the worldwide software market grew 3.6% year over year reaching a total market size of $342 billion, which was in line with IDC’s previous forecast of 3.4% and less than half the growth rate experienced in 2010 and 2011. In that sense, 2012 confirms the beginning of a more conservative growth period. In the middle of this scenario, there are faster growing market segments, such as Data Access, Analysis and Delivery, Collaborative Applications, CRM Applications, Security Software, and System and Network Management Software. Every one of these markets grew in the 6-7% range, about double the rate for enterprise software as a whole.

Click here for the whole story

Infographic: Tech M&A Deals Across Cloud, Mobile, Social, Big Data

IDC PMS4colorversion 1 Infographic: Tech M&A Deals Across Cloud, Mobile, Social, Big Data

 

For more information/data/research related to this infographic click on either of the links below:

2012 Tech M&A and IPO Analysis Report

M&A Tech Deals Database, Full Year 2012

IDC MA Four Pillars Final 3.5.13 Infographic: Tech M&A Deals Across Cloud, Mobile, Social, Big Data

CMO vs. CIO? The future of marketing + IT

Central Desktop

Just a few years ago, asking the question whether the CIO and CMO roles were merging would have been madness. They couldn’t have been further apart. The CMO was a key part of a company’s leadership team, driving performance and changing the course of the organization, while in most cases the CIO didn’t even have a seat at the table.

That’s no longer the case – or, at least, that’s what we’ve been led to believe. If you believe Gartner’s January 2012 report entitled “By 2017 the CMO will Spend More on IT Than the CIO” and IBM’s annual CIO surveys, it would seem these two roles are on a collision course. Is it true?

The role of the CMO is changing. Not necessarily because CMOs want to change, but because market conditions are forcing them to adapt. Today’s marketing is increasingly digital in nature - AdWeek anticipates digital will make up “between 25 percent and 49 percent of…overall media mix” in 2013 – and with the adoption of digital marketing come a new set of skills and priorities. Digital marketing is driven by data, made relevant through personalization, creates communities through social media, and evolves through analytics.

As a result, traditional marketers are being replaced by “Marketing Technologists“ – a hybrid-breed that is part marketer and part IT guru – indeed, IDC predicts that: “Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.” Whether this is accurate remains to be seen, but there’s no doubt that a major shift in the make-up of marketing departments is taking place.

Continue reading… 

16 alternatives to Google Analytics

ragan.com

Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics.

There are a number of reasons you might be looking for alternatives.

1.         You want two analytics programs. You want to use two analytics packages to cross check for accuracy and for redundancy.

2.         You don’t trust Google. You have privacy or other concerns with Google as a company.

3.         You need additional functionality. Google just isn’t getting it done for you.

Whatever your reason, we have reviewed some analytics options here:

Continue reading…

Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART]

Mashable

After severing ties with LinkedIn, Twitter inadvertently helped opponent Facebook snag 1000% more page referrals from the professional social network. PageLever, an analytics tool for Facebook pages, points to Twitter’s June 29 decision to stop syncing updates with LinkedIn as an explanation for the spike. “The spike happened because without Twitter, there is now a significantly lower volume of content in the LinkedIn News Feed, and therefore less competition for clicks and attention,” Brendan Irvine-Broque, PageLever’s director of growth, tellsMashable in an email. “So any non-Twitter content (including links to Facebook Pages and Page Posts) is performing much better than before.”

Read more…