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OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

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Why 2013 Will Be the Year of Programmatic Premium Guaranteed

ClickZ

Fairfax Cone, the founder of Foote, Cone and Belding, once famously remarked that the problem with the agency business was that “the inventory goes down the elevator at night.” He was talking about the people themselves. For digital media agencies that rely on 23-year-old media planners to work long hours grinding on Excel spreadsheets and managing vendors, that might be a problem.

For all of the hype and investment behind real-time bidding (RTB), the fact is that “programmatically bought” media will only account for roughly $2 billion of the anticipated $15 billion in digital display spending this year, or a little over 13 percent depending on who you believe. Even if that number were to double, the lion’s share of digital display still happens the old-fashioned way: publishers hand-sell premium guaranteed inventory to agencies.

Kawaja map companies, founded to apply data and technology to the problem of audience buying, have gotten the most ink, most venture funding, and most share-of-voice over the past five years. The amount of innovation and real technology that has been brought to bear on audience targeting and optimization has been huge, and highly valuable. Today, platforms like The Rubicon Project process over a trillion ad bids and over 100 billion ad transactions every month. Companies like AppNexus have paid down technology pipes that bring the power of extensible platform technology to large and small digital advertising businesses alike. And inventory? There are over five trillion impressions a month ready to be purchased, most of which sit in exchanges powered by just such technology.

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Admeld, AppNexus Rank As Supply-Side ‘Leaders,’ Right Media Faces ‘Uncertain Future’

MediaPost

Google’s Admeld unit and AppNexus ranked as the “leaders” in the so-called “supply-side platforms” segment of the online display advertising marketplace, according to a new report from influential advertising services market researcher Forrester Research.

The report, which is the latest installment from the Forrester Wave series, described Admeld as a leader, given the “breadth of its current offering and its early innovation around features such as private exchange capabilities, variable price floor controls, and advertiser-level bid reporting.

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