Clippet News has emerged as the U.K.’s first serious contender offering on-demand, audio news for young mobile audiences.
The London-based startup was launched in September and comes with an impressive pedigree: James MacLeod, grandson of Rupert Murdoch, is a co-founder. Each day Clippet offers a selection of 10 news stories digested into one-minute audio clips. It is an interesting twist on the current vogue for daily news digests, such as Yahoo News Digest, NYT Now and others.
The further, perhaps inevitable, twist: Clippet is going after millennials. Its team of six journalists are all under the age of 28. Young, often regional newscasters stand in contrast to the typical tone of British radio news bulletins. Eventually, it’s planning to pursue content syndication and sponsorship deals to turn a profit.