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An Interview with Petra Neiger: How Cisco Drives Social Media

IDG Global Solutions

For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.

Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.

Cisco’s social media training program is available at:http://bit.ly/Yq1ALR

Click video for full screen option (recommended)

Cisco’s Connected Life Exchange: A Blog with an Educational Mission

Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network’s impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco’s Tim Washer described the blog and its evolution to IDG Strategic Marketing Services Director Howard Sholkin…

Read the BtoB story on Cisco’s Connected Life Exchange

View “The Network Effect” video

Read more about the BtoB Social Media Marketing winners and runners up

How Does a Video Attract a Million Views?

Neal Campbell, Chief Marketing Officer at CDW, accepted a runner-up award for best viral video at the 3rd annual BtoB Social Media Awards program. Campbell said the “North Pole” campaign added humor to CDW’s “People Who Get IT” messaging. CDW hoped the two-week campaign would lead to150,000 video views, but that was very conservative. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012…

An Award-Winning Game for IT Pros

CenturyLink, one of the nation’s largest telecommunications providers, has won a BtoB award for social media marketing. CenturyLink devised a trivia contest that attracted 90,000 players and more than half of them registered on the site. Online voters selected CenturyLink as the best tech social media marketing campaign in BtoB’s annual awards sponsored for a third straight year by IDG Strategic Marketing Services.

How did a game attract so much interest and what was the reaction to it from game players? IDG’s Howard Sholkin spoke with Marketing Director Joanne Kernie at the awards ceremony and digital conference in March 2012.

For a list of BtoB winners and runners up in the Social Media Marketing awards program click here

The Computerworld Honors Program 2011

Computerworld Honors The Computerworld Honors Program 2011

The Computerworld Honors Program, now in its 22nd year, awards and honors the world’s foremost organizations, institutions, men and women that create and apply information technology in visionary ways to positively promote and advance the public welfare, benefit society and change the world for the better. Computerworld would like to invite you to submit an organization — including your own — for consideration as a Computerworld Honors Program Laureate in any of our newly updated categories for 2011.

The winners will be honored at the Gala and Awards Ceremony on June 20, 2011 in Washington, DC.

Website
Deadline: Friday, January 21st

CIO Forum on LinkedIn Receives SAMMY Award

IDG News Release, 9/15/10

IDG’s CIO, the executive-level IT media brand providing insight into business technology leadership, was recognized by digiday’s Social Advertising, Media and Marketing (SAMMY) Awards for its CIO Forum on LinkedIn during an awards ceremony on Tuesday evening. The CIO Forum, facilitated by CIO.com/CIO magazine, is where members of the CIO community connect and collaborate to move their business technology initiatives and careers forward.

Launched in January 2008, the Forum has quickly grown to one of the largest IT-focused communities on LinkedIn with more than 37,000 IT executive-level members. Members are hand-vetted to be practicing IT professionals, with recruiters, consultants, and sales and marketing titles excluded from membership. As a vendor-free community, members feel free to speak openly about successes and challenges regarding their roles and careers.

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Media Industry Newsletter (Min): Digital Hall of Fame

4/28/10, Min

Bob Carrigan, CEO, IDG

Bob Carrigan: He was one of those rare b2b executives who saw the Internet coming, participated in its evolution and brought that knowledge to the top post of the one of leading media companies in the world. Under his leadership IDG was among the first legacy media companies to see a majority of its ad revenues come from online. Unafraid of the transformation of his industry and the way that users wanted their information, Carrigan followed the customer and successfully built cross-platform busiiness models and products that worked. Brave moves like turning InfoWorld into a Web-only property in 2007 became milestones for the industry, demonstrating that the new digital economy was to be mastered, not feared.

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