Carat Enterprise Launches As World’s First Global B2B Media Network
Technology and finance focused specialist network launches in
EMEA, Asia-Pacific and Americas with clients including Epson and Santander
A new global era for the expert teams of Aegis Media UK’s market-leading specialist agency Just International
LONDON, June 12, 2012: Carat Enterprise launches today as the world’s first specialised media planning & buying network for B2B advertisers operating in the technology and finance sectors.
The new network, the first of its kind globally, will be headquartered in the UK and take on all the teams and clients of Just International, the market-leading Aegis Media UK specialist agency, as it becomes an extension of the Carat brand and extends its offering globally.
The current managing director of Just International Stuart Giddings has been appointed global managing director of Carat Enterprise and said: “Digital technology has transformed B2B communications. Clients are increasingly demanding integrated media solutions to target business decision-makers through bought, owned and earned media – no matter where in the world they happen to be. Carat Enterprise is the only B2B media specialist with true global reach. By twinning our heritage and deep expertise as a specialist agency with the scale, leverage and innovation of Carat – the world’s leading independent media network, we will create digitally-powered global media solutions for technology and finance businesses that deliver far greater business value than would be previously possible.”
Carat Enterprise will offer B2B media planning & buying services in 70 countries globally. The new offering will be structured around three regional “Knowledge Hubs” – in San Francisco, London and Singapore – to deliver outstanding vertical-market strategic thinking that understands global and local implications for clients. Liam Blackwell has been appointed regional director Americas and Angela Loh regional director APAC.
Carat Enterprise will also be supported by Aegis Media’s other global brands including iProspect, the global digital performance network, isobar for social and mobile, and Posterscope for OOH. It will also benefit from business-to-business focused versions of Aegis Media’s leading proprietary tools and processes including the Consumer Connections System, the world’s leading bespoke media-actionable attitudes and lifestyle survey and Integrated Communications Planning, the progressive, real-world planning approach.
At launch, Carat Enterprise’s clients will include major B2B advertisers such as Epson and Santander.
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Notes to the editors:
Carat is the world’s largest independent media communications specialist and the market leader in digital and diversified media solutions. Owned by Aegis Group plc, Carat was established in 1968 as the world’s first media agency. Since then it has grown to become more than 5,000 people in 70 countries worldwide, planning and buying media campaigns for many of the world’s leading brands. Today, digital technology has created a new era of media. Carat’s vision is to use media in new ways to drive business value for our clients. Carat. Redefining Media.
Just International, formerly known as Just Media, was established in 1996 and became part of Aegis in 2005 after growing to become one of the leading specialist agencies in the UK with more than £25m of billings in 2011. Carat Enterprise will replace the Just International brand from 11 June 2012.
Contact: Joe Rudkin, director of communications, Carat, 020 7430 6248 joe.rudkin@carat.com