Upcoming Events
Event Date Location

OMMA mCommerce

08/07/2014 New York New York

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

advertising-marketing

Subscribe To Latest Posts
Subscribe

Marketers are focusing more on mobile search and display ads

Internet Retailer

Marketers are getting more bullish on mobile ads, particularly with mobile search marketing and banner display ads, according to a new report from marketing research and advisory firm Econsultancy and e-mail marketing services provider Responsys Inc. The survey, conducted earlier this year of 890 businesses, including marketing agencies as well as retailers and other marketers, also found that 60% of companies said they had a strategy in place to integrate mobile marketing into overall marketing efforts. That includes 15% who described that strategy as a strong one, with the remaining 45% describing it as basic.

“There have been significant increases across every type of mobile advertising for the past year,” the report says.

The two areas of largest growth by far are mobile search marketing, which increased to a participation rate of 56% among marketers from 35% a year ago, and mobile display banner ads,

Continue reading… 

Study Shows Native Ads Outperform Banners…Mostly


Forbes

There¹s an awful lot of excitement in the digital publishing world around native advertising and a lot of new marketing dollars being spent on ads that blend seamlessly with or mimic the forms of content. What there¹s not an awful lot of is proof that native ads actually do what they¹re supposed to do, or even consensus on exactly what that is. A new study by Sharethrough and the IPG Media Lab provides some of the former while raising new questions about the latter.

The study surveyed 4,770 consumers on their responses to native ad formats, with 200 of the participants agreeing to have their eye movements tracked as they looked at different arrangements of ads and content. The results overwhelmingly backed up the central contention of companies like Sharethrough, which helps publishers push their native ads across different platforms: that readers are more likely to pay attention to marketing messages that resemble the content around them.

³As far as we could tell from all the things we measured, it was pretty much an equivalent level of engagement for content and native ads,² says Chris Schreiber, VP of marketing and communications at Sharethrough.

To quantify that, study subjects were 25% more likely to look at a native ad than they were at a banner, and they looked at them 53% more frequently, checking them out 4.1 times per session on average, versus 2.7% for banners.

The only metric in which banners significantly outperformed native ads was in brand recall, where they enjoyed a 38% to 25% advantage. Schreiber says the study authors weren¹t surprised ³because, if you think about it, a banner ad is just a big logo, typically.²

Read more… 

IDG Calls On ‘Hero’ Display Ad Units To Save The Banner

Adexchanger

In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHivesites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box.

The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” where editors display the biggest stories for each day, with one section saved for sponsorships sold by the IDG Consumer & SMB division, which operates the sites. The Hero units seems like yet another bid by a publisher to “go beyond” the 728×90 banner ad to attract lucrative brand awareness dollars. But IDG Consumer & SMB CRO Brian Gleason is quick to tell AdExchanger that while the redesign does reduce the number of ad units on a page in favor of the larger, higher priced Hero unit, the format is ultimately being used to complement regular ad spots, not replace them.

“There’s certainly a place for a banner, even today,” Gleason said. “There’s just not a place for nine units on a page. Otherwise, it starts to look like Nascar – a logo placed everywhere. That’s part of the reason we did this — there’s more breathing room for both consumers and advertisers.” Within the past few weeks Microsoft, Intel, Samsung, Brother and TrendMicro have tried out the Hero units, which IDG has claimed to have yielded average click rates of between 2 and 4%

Continue reading… 

Where You Can Go Right, And Wrong, With Native Ads

TechCrunch

There has been a lot of talk in the digital media trade press about native advertising and the opportunities for advertisers. Yet, much less has been written about the opportunities and implications for digital publishers. But, first things first…

WHAT IS “NATIVE ADVERTISING”?

Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

Over recent months, the conversation about native advertising has focused largely on the pros and cons of just one facet of the larger movement: publisher-produced sponsored posts on editorial sites. However, native advertising is an umbrella concept that encompasses much more, starting with Google Search Ads and now extending to Promoted Videos on YouTube, Sponsored Stories on Facebook, Promoted Tweets on Twitter, promoted videos on sites like Devour and Viddy, promoted content on apps like Pulse and Flipboard, branded playlists on Spotify, promoted posts on Tumblr, sponsored check-ins on Foursquare, and brand-video content integrations produced by sites like Men’s Journal and Vice. 

What ties these seemingly disparate ad products together is one common theme: The ad’s visual design and user experience are native to the site itself, and these native ad placements are filled with quality brand content of the same atomic unit (videos, posts, images) as is natural to that site. 

Read more… 

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

ClickZ

With the growing popularity of mobile websites, HTML5 rich media banners have become an excellent way for advertisers to communicate with their target audiences. Rich media has always elevated the click-through rate of banner advertisements, and now with the help of HTML5, the level of engagement in mobile advertising is increasing.

HTML5 rich media banners top the banner advertisements of the past, which were designed exclusively to drive traffic to external mobile-formatted websites. There are a number of advantages to creating banners with HTML5. For example, HTML5 can be used to incorporate a variety of interactive elements and content into banners, including video, music, and games, which help to engage viewers.

The development of HTML5 is also enabling businesses to expand the reach and depth of their marketing campaigns. The open, cross-platform rich media standards of HTML5 technology are compatible across the broad range of mobile devices that are available today, including Apple iOS and Android. Apple and Android developers have tried to create their own solutions.

Read more… 

Traditional banner ads ‘not up to standard’, say consumers

BizReport

Rich media ads are three times more effective, according to Adform’s latest Quarterly Media Barometer report, as Internet users become ‘desensitized’ to traditional display ad formats. Adform’s latest report analyzed over 90 billion ad impressions across 18 countries. It revealed that Internet users are three times more likely to click on a rich media ad than traditional banner ads.

Between the first and second quarters of this year, the time consumers spent engaging with rich media ads went up by a massive 74%. At the same time, online video advertising playtime increased by 6%. To increase interaction with online campaigns, advertisers much recognize the importance of rich media and realize that traditional banner ads are considered by users to be old-hat and ‘not up to standard’.

Read more… 

What Is Premium Now?

MediaPost

Do advancements in display advertising make advertisers better off today compared to four years ago? While that question might seem more appropriate for trying to sort through political policies during a presidential election year, it’s also relevant to the evolution of “premium” display ads, as technologies like programmatic buying and native ad units take hold.

Ad pundits have already made display advertising the most jargon-littered playing field in the digital realm, forcing most of the world to constantly dodge a steady barrage of acronyms, from acc to dtp to ros to … wtf. Adding to the confusion is the constant evolution of what premium display — the industry’s alleged crème de la crème — actually means. 

To most major media brands, for example, “premium” still means banners and high-impact branding ad units on name-brand media sites. It refers to the unmissable banner ad for, let’s say, Acura or Lincoln Mercury that viewers see when they check on cnn.com for the latest headlines or espn.com for baseball scores. But for the more tech-driven companies, especially the dsp (demand-side platforms) or rtb (real-time bidding) players, the word premium is being redefined as “whatever performs.” In fact, the term “premium display” gets tossed around so much no one is sure what it means any longer.

Continue reading… 

As Traditional Web Site Adoption Slows, Facebook and Other Social Networks Become Key Platforms for Home-Based Business Promotional and Commercial Activity Online, According to IDC

IDC PMS4colorversion  300x99 As Traditional Web Site Adoption Slows, Facebook and Other Social Networks Become Key Platforms for Home Based Business Promotional and Commercial Activity Online, According to IDC

 

 

 

IDC Press Release

FRAMINGHAM, Mass– Since the 1990s, Web sites have provided a relatively inexpensive way for businesses to efficiently reach local and international prospects. Still, this basic form of online promotion continues to be perceived by many as difficult and costly to set up and maintain, and less than half of home-based businesses currently have a Web site. Seizing this opportunity, Facebook and others have made getting online less expensive and complicated than traditional Web site development; as a result, social platforms are becoming key enablers of the promotional and commercial activities of home-based businesses.

For the full release click here


After almost 20 years of banner ads, who is clicking?

BizReport 

Internet users have been presented with banner ads for nearly 20 years, but who’s clicking them and who’s not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don’t click.

Read more…

Report: Consumers trust branded websites more than ads

ragan.com

That’s good news for PR pros and communicators fighting over budget dollars with their advertising colleagues 
Fighting for more content dollars? You just got some ammunition, thanks to a Nielsen report.

Branded websites are trusted more than TV ads, banner ads, text ads, online video ads, and ads on social networks, according to Nielsen’s Digital Consumer Report (pdf). Of those surveyed, 52 percent trust content they find through branded websites, compared with TV ads (46 percent) or when they’re paid to click (36 percent). Thirty-two percent trust social media ad campaigns.

Continue reading…