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Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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Article Posting and Social Media Most Popular Marketing Tactics For B2B Marketers

MediaPost 

According to Content Marketing Institute and MarketingProfs, who developed and conducted the study “B2B Content Marketing: 2012 Benchmarks, Budgets and Trends,” even though the confidence gap is shrinking this year vs. last, regarding tactics used in content marketing, there is still more education that needs to be done

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When Will Social Media Measurement Mature? Marketers have a chance to establish metrics that matter

eMarketer 

Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.

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Email trends: Spotlight on strengths, challenges

BtoB  

Depending on whom you talk with, email is either yesterday’s news or has never been more healthy and vital. As the current year comes rapidly to a conclusion, a succession of marketing studies reveal both email’s vulnerabilities as well as its best uses in marketing.

One of the most eye-opening stats came this month from a study conducted by marketing company Epsilon along with the Direct Marketing Association. According to the companies’ “Q3 2011 Email Trends and Benchmarks” report, email open rates increased by 7.8% in the third quarter compared with the year-earlier period, even as the average volume increased from the previous year by 14.9%.

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Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting

Adexchanger, 2/24/11

This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?”

Participants:

Adam Cahill, EVP, Media Director, Hill-Holliday
Kurt Unkel, SVP, VivaKi Nerve Center
Sara Livingston, Manager, Display Advertising, The Ladders
Eugene Becker, Director, Analytics, Media Innovation Group (The MIG)

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