| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/29/2013 | Chicago IL | |
| 06/04/2013 | San Francisco CA | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA |
MediaPost
According to Content Marketing Institute and MarketingProfs, who developed and conducted the study “B2B Content Marketing: 2012 Benchmarks, Budgets and Trends,” even though the confidence gap is shrinking this year vs. last, regarding tactics used in content marketing, there is still more education that needs to be done
eMarketer
Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.
BtoB
Depending on whom you talk with, email is either yesterday’s news or has never been more healthy and vital. As the current year comes rapidly to a conclusion, a succession of marketing studies reveal both email’s vulnerabilities as well as its best uses in marketing.
One of the most eye-opening stats came this month from a study conducted by marketing company Epsilon along with the Direct Marketing Association. According to the companies’ “Q3 2011 Email Trends and Benchmarks” report, email open rates increased by 7.8% in the third quarter compared with the year-earlier period, even as the average volume increased from the previous year by 14.9%.