Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months
PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.
More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.
Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.
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Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
IDC Press Release
FRAMINGHAM, Mass. – As demand for Big Data technology and services continues to escalate, all levels of the Big Data technology stack will experience significant growth. Storage is a critical piece of the infrastructure component, increasing at a compound annual growth rate (CAGR) of 53% between 2011 and 2016. International Data Corporation (IDC) has just published two in-depth studies – Storage for Big Data: Insight Into Usage Patterns(IDC #240372) and Influencers in Deployment of Storage for Big Data (IDC #240451) – built on findings from its first-ever survey on storage infrastructure for Big Data and analytics (BD&A).
The amount of data generated, processed, and stored by most organizations will continue to grow aggressively for the foreseeable future. “Storage will be one of the biggest areas of infrastructure spending for Big Data and analytics environments over the forecast period,” said Ashish Nadkarni, Research Director, Storage Systems. “Revenue from storage consumed by BD&A environments will increase from a mere $379.9 million in 2011 to nearly $6 billion in 2016. This growth will come largely from capacity-optimized systems (including dense enclosures), however, software-based distributed storage systems with internal disks to store post-processed data will also be embraced by some users.”
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Big Data is becoming a Big Problem. Dan Gardner, author of ‘Future Babble: Why Expert Predictions Fail and Why We Believe Them Anyway’, says, ‘’In this ocean of data is a frighteningly complete picture of you. Where you live, where you go, what you buy. What you say. What you feel and believe. It’s all there.’’ The problem is companies do not know what to do with it. Furthermore, the traditional role of IT has changed and has blurred the boundaries between IT and Marketers.
IDG Connect conducted a Big Data survey of 469 Marketers and IT professionals to find out whether they see Big Data as a challenge or opportunity and whether it should be handled by IT or Marketing. The results showed that although 58% of Marketers and 51% of IT professionals think it should be handled by both departments; in practice, this is not being achieved.
The aim of this short report from IDG Connect is to examine some of the factors causing the disconnect between Marketers and IT professionals and the implications for Big Data.
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