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 06/02/2013 - 06/04/2013 San Francisco CA

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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

May 21st, 2013

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here

 

Categories: Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Infographic: Six Emerging Markets That Will Rival the US by 2017

May 20th, 2013

IDC/IDG Global Solutions

Join IDC and IDG Global Solutions on June 11, at the Hyatt Regency Santa Clara, to explore the opportunities afforded in today’s biggest tech play: Big Data, Mobility and the Cloud. Learn how to craft vertical, tech and segment specific go-to-market strategies, identify the most appropriate partners and the right steps needed to build an optimal channel ecosystem, and gain access to country specific analysts who can provide you with insights into local market opportunities.

To register and for more information on this event, click here.

FINAL Six Emerging Markets to Rival US Infographic: Six Emerging Markets That Will Rival the US by 2017

Categories: Tech Business & Marketing Events, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , ,

IDG Research Survey Exposes Pent-Up Demand For Consumable Big Data To Make It Rapidly Actionable

May 17th, 2013

Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months

News release

PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.

More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.

Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.

For the full release click here

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US Data Privacy Laws: Legal and Marketing Professionals’ Views

May 16th, 2013

IDG Connect 0811 US Data Privacy Laws: Legal and Marketing Professionals’ Views

Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.

View research

Categories: Lead Generation Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , ,

Introducing the Modern Marketing Manifesto

April 24th, 2013

eConsultancy

There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?

As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy. We have always maintained that digital marketing does not exist in isolation. It is part of the bigger whole that is marketing. But digital has undeniably brought new aspects to that whole. So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like?

Here follows our Modern Marketing Manifesto with its suggested twelve constituents. Its aim is to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer.

1. Strategy

We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping strategy then you are not a modern marketer.

Great businesses look beyond the horizon. Great marketers have the vision to define the horizon.

Continue reading…

 

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Big Data, Analytics, and Cloud Drive Enterprise Software Growth, According to IDC

April 22nd, 2013

Business Wire

FRAMINGHAM, Mass.–(BUSINESS WIRE)–April 22, 2013–      

International Data Corporation (IDC) today released the latest results from the Worldwide Semiannual Software Tracker. For 2012, the worldwide software market grew 3.6% year over year reaching a total market size of $342 billion, which was in line with IDC’s previous forecast of 3.4% and less than half the growth rate experienced in 2010 and 2011. In that sense, 2012 confirms the beginning of a more conservative growth period. In the middle of this scenario, there are faster growing market segments, such as Data Access, Analysis and Delivery, Collaborative Applications, CRM Applications, Security Software, and System and Network Management Software. Every one of these markets grew in the 6-7% range, about double the rate for enterprise software as a whole.

Click here for the whole story

Categories: Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , ,

IDG Research reveals CIOs’ top strategies, priorities and investments

April 22nd, 2013

IDG Research/Cognizant

To remain successful, IT leaders must perpetually investigate, prioritize, fund, adopt, and integrate multiple new technologies to support key business objectives. Cognizant commissioned IDG Research to conduct a survey of 200 leading CIOs and IT executives that highlights new technology trends this year. These results give you the 2013 IT outlook of top strategies, priorities and investments.

Click here to download: 2013 IT Outlook: Top Strategies, Priorities and Investments

Categories: Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data Drives Big Demand for Storage, IDC Says

April 17th, 2013

IDC PMS4colorversion 1 Big Data Drives Big Demand for Storage, IDC Says
IDC Press Release

FRAMINGHAM, Mass. – As demand for Big Data technology and services continues to escalate, all levels of the Big Data technology stack will experience significant growth. Storage is a critical piece of the infrastructure component, increasing at a compound annual growth rate (CAGR) of 53% between 2011 and 2016. International Data Corporation (IDC) has just published two in-depth studies – Storage for Big Data: Insight Into Usage Patterns(IDC #240372) and Influencers in Deployment of Storage for Big Data (IDC #240451) – built on findings from its first-ever survey on storage infrastructure for Big Data and analytics (BD&A).

The amount of data generated, processed, and stored by most organizations will continue to grow aggressively for the foreseeable future. “Storage will be one of the biggest areas of infrastructure spending for Big Data and analytics environments over the forecast period,” said Ashish Nadkarni, Research Director, Storage Systems. “Revenue from storage consumed by BD&A environments will increase from a mere $379.9 million in 2011 to nearly $6 billion in 2016. This growth will come largely from capacity-optimized systems (including dense enclosures), however, software-based distributed storage systems with internal disks to store post-processed data will also be embraced by some users.”

For the full release click here

Categories: Digital Media Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , ,

Global Big Data 2013 [White Paper]

April 5th, 2013

IDG Connect 0811 Global Big Data 2013 [White Paper]

IDG Connect

Big Data is becoming a Big Problem. Dan Gardner, author of ‘Future Babble: Why Expert Predictions Fail and Why We Believe Them Anyway’, says, ‘’In this ocean of data is a frighteningly complete picture of you. Where you live, where you go, what you buy. What you say. What you feel and believe. It’s all there.’’ The problem is companies do not know what to do with it. Furthermore, the traditional role of IT has changed and has blurred the boundaries between IT and Marketers.

IDG Connect conducted a Big Data survey of 469 Marketers and IT professionals to find out whether they see Big Data as a challenge or opportunity and whether it should be handled by IT or Marketing. The results showed that although 58% of Marketers and 51% of IT professionals think it should be handled by both departments; in practice, this is not being achieved.

The aim of this short report from IDG Connect is to examine some of the factors causing the disconnect between Marketers and IT professionals and the implications for Big Data.

Download the white paper

Categories: Tech Business & Marketing Research | Tags: , , , , , , , , , , ,

Marketing 2013: The Year Marketing and Big Data Converge

April 1st, 2013

IDG Connect

Over the next two weeks, IDG Connect is serializing commentary from industry experts on marketing 2013 predictions.  We feature expert opinion on the key trends in 2013, and regional outlooks on what 2013 holds for marketing around the world.

Modern marketers are officially living in the “Big Data era”.  According to IBM, 90% of the world’s data has been produced in the last two years.  While possessing loads of information on customers and prospects is a good thing, it’s also incredibly overwhelming.  Marketing’s role is changing and has evolved as a result of the Big Data world where we now live.  Once known as the department that came up with punchy taglines, marketing skills have shifted from art to science.  Today’s marketers are extremely analytical and have a clear understanding of how to boost the bottom line through data.

In 2013, I predict we’ll see an increased focus on Big Data for marketing.  I believe marketers will continue to leverage technology and more importantly increase their use of technology to further understand their buyers.  If marketers can take advantage of this data and make it work for them, companies will benefit from valuable insights necessary to drive revenue.

As marketers tackle the Big Data challenge it’s helpful to consider the following:

Read more… 

Categories: Lead Generation Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , , , ,