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Cloud Infographic: Big Data Investments

CloudTweaks

We have covered the evolution of Big Data several times over the years and have more recently discussed new areas of interest such as big data in filmsadvertising and even sports. With the growing interest in this area there is certain to be considerable interest and investments being made. Included as an excellent infographic provided by the team at BigData-Startups which jumps right into the topic of investments.

View infographic

Report: Digital Transformation and the New Customer Experience

Brian Solis

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now.

Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!

Snapchat…our brilliant strategy vanishes in 5,4,3,2,1.

Jelly? We’ve got the answer.

Whisper, Secret…shhh, don’t tell anyone, but we’re already marketing there.

There’s a difference though between marketing AT people in new channels and learning about their behavior, values, and expectations to optimize their digital experiences and introduce mutually-beneficial outcomes.

Social, mobile, and real-time strategies are not enough. These disruptive technologies are merely just the beginning of a still shaping era of connected consumerism.

Each in its own right is significant affecting how business is done. But customer behavior and expectations, and that of employees for that matter, continue to evolve. And, the list of disruptive technologies that’s pushing business leaders and processes out of their respective comfort zones is far more exhaustive and constant.

Continue reading…

5 challenges of big data

Marketing Interactive

In a recent study by the World Federation of Advertisers on the contentious subject of big data, top marketers have highlighted some of their biggest challenges. Whilst 88% of the respondents said it was vital for current and future business decision-making, 54% struggle to cope with the huge volume of data being generated.  (See the infographic below)The other 4 challenges include:

  • To deploy insights practically across the business (49%)
  • To find business analysts and data scientists with the right skills (49%)
  • Unprepared to take advantage of the opportunities of big data (74%)
  • Improved understanding of ROI as their primary reason for investing in this area (70%)

The study is based on on responses from 47 different multinational brands, collectively responsible for USD35 billion in marketing spend each year. Conducted in conjunction with The Customer Framework, the survey revealed that big data efforts work best when three key conditions are met:

  • The company has a clarity of purpose around its big data efforts

The most successful respondents were those who identified a clear purpose to their exploration of big data. Nearly 61% claimed to have a clear definition of the purpose of big data. Because every company has access to a multitude of different data sources of varying quality and ownership, the absence of a ‘purpose’ or hypothesis can lead to wasted investment, the WFA said.

  • The company ignores the hype around big data and starts small 

Starting work with small data sets can enable marketers to more easily meet with success in identify insights that can be applied across the business. This helps to demonstrate that it’s worth investing more in the right people and tools. It also allows marketers to boost their expertise and enable them to ensure that work on larger and more disparate data sets truly generates better commercial insights.

Click to continue reading and view infographic 

5 things that will remake big data in the next 5 years

Gigaom

Big data has evolved a lot of the past few years; from a happy buzzword to a hated buzzword, and from a focus on volume to a focus on variety and velocity. The term “big data” and the technologies that encompass it have been pored over, picked over and bastardized sometimes beyond recognition. Yet we’re at a point now where it’s finally becoming clear what all of this talk has been leading up to.

It’s a world of automation and intelligence, where it’s easier than ever to mine data, but also to build intelligence into everything from mobile apps to transportation systems. Big was never really the end goal, but the models driving this change generally feed on data to get smarter. Variety was never really a goal, it’s just that the more we can quantify, the more we can learn about the world around us.

It’s a world we’ll delve into in great detail at our Structure Data, which kicks off just a week from today (March 19) in New York. We have speakers from nearly every tech company that matters, as well from some of the biggest companies in the world and some of the smartest startups around. They’ll be talking about everything from fighting human trafficking to the future of Hadoop and the cutting edge in artificial intelligence.

Continue reading 

Computerworld Conference Focuses on Open Source Opportunities in Big Data, Cloud, Mobile and Hardware in the Enterprise

Computerworld

Computerworld’s Annual Open Business Conference is taking place May 5-6, 2014 in San Francisco

Framingham, Mass – March 12, 2014– IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—will address the benefits and innovation open source can bring to cloud, big data, mobile and  hardware initiatives, as well as the resulting legal issues,  at the 2014 Open Business Conference (OBC). More than 400 IT and business leaders, venture capitalists, and attorneys will discuss the pervasive adoption of open source in the enterprise at OBC, taking place May 5-6, 2014 in San Francisco.

“Adoption of open source in enterprise IT strategies continues to accelerate. Computerworld’s 2014 Forecast Study reveals that on-premise software, including open source operating systems, is among the top three tech projects for IT teams this year, along with application development upgrades or replacements and cloud,” said Adam Dennison, vice president and publisher, Computerworld. “The Open Business Conference is the perfect environment for technology solution providers to engage IT decision-makers in conversations on how open source can provide speed, efficiency and cost savings to tech projects.”

The OBC Agenda: Big Data, Cloud, Mobile, Hardware, Legal and More
Open source has matured and evolved as enterprises rely more and more on its enabling technologies and strategies to support IT and business initiatives. The OBC agenda will combine keynote sessions with breakout sessions on innovation and networking sessions aimed at embracing the broad scope of open source opportunities in the enterprise. The conference will focus on open source integration with big data, cloud, mobile technology and hardware as well as the resulting legal issues. Experts will share insight on incorporating technologies like Hadoop, Open Stack, NoSQL and MongoDB into the enterprise.

OBC sponsors are invited to join the conversation by sharing case studies and best practices during speaking sessions and moderating birds of a feather lunch discussions. The insight that sponsor executives capture during these opportunities can facilitate conversations during networking time, building stronger relationships with key IT decision-makers.

Conference Sponsors
The 2014 Open Business Conference underwriters include Hewlett-Packard and WSO2. They are joined by Intel, GoGrid, EnterpriseDB, Palamida, DLA Piper and Fenwick & West as sponsors. For more information regarding sponsorship opportunities, please contact Mike Dutton atmike_dutton@computerworld.com or call 801.358.4231.

Registration Information
To learn more about the Open Business Conference, including the agenda, or to register visit
http://www.openbizconf.com, call 800.883.9090 or emailevents_registration@computerworld.com.

Click here to read full press release

All Aspects Of Mobility Now Key Driver Of Digital Growth In Companies

MediaPost

The enterprise “gets” mobile now. Maybe there is no great surprise in that. After all, the smartphone really was adopted first by corporate executives in need of portable computing. The general consumer was not the one buying those clunky and early Windows-driven, antenna-popping bricks of yesteryear. And so mobility is not news to the major corporation. Among these executives, 44% said they already have an enterprise-wide mobility strategy, and another 43% say theirs is directed at specific business units. Only 11% admit they are still working on a strategy, while a mere 2% consider mobility irrelevant to their company.

But what is really interesting about the new Accenture mobility study of 1,475 executives across 10 industries in 14 countries? These guys say their companies are not only “getting mobile,” in that sort of generalized “yeah-we-have-our-eye-on-it way.” This time they are telling researchers that their interest in emerging mobile platforms is detailed and deep. What stands out to me in this report is how mobility in all its aspects, especially technologies that also will be driving mobile marketing, are of keen interest for adoption within the company.

Mobility is bigger than Big Data, that other trending buzzword of the moment, with 77% of respondents saying mobility is among their top five priorities, while analytics follows at 72%. Add to that: connected devices are third with 65%, above cloud computing (62%) and social (61%)

Continue reading

How Data Integration Is Changing the Enterprise Landscape

Virtualization Journal

Two words that are continually brought up in conversations at company meetings are “integration” and “cloud.” According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives’ decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.

As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:

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How Social, Mobile, and Data Will Change the Marketing and Media Worlds

IDG Global Solutions

IDC predicted the impact of The Third Platform a few years ago. Today, the effects of the Third Platform, social, mobile, data, and the cloud, are felt across vendors, users, media, and marketers.

To gain insights into how those elements will play out over time, IDG Communications Director Howard Sholkin interviewed Matthew Yorke, CEO, IDG Enterprise, who saw the power of social in 2008…

InfoWorld Announces the 2014 Technology of the Year Award Recipients

InfoWorld  InfoWorld Announces the 2014 Technology of the Year Award Recipients

35 winning products represent the best in information technology today, from cloud to data center to mobile computing
 
Framingham, Mass. – January 15, 2014 – IDG’s InfoWorld, the technology media brand devoted to modernizing enterprise IT, has announced the winners of its 2014 Technology of the Year Awards (click to Tweet). Selected by InfoWorld Test Center editors and product reviewers, InfoWorld’s annual Technology of the Year Awards celebrate the best and most innovative products across the IT landscape.

The 2014 awards recognize 35 products from nearly every corner of information technology including application development, Web and database technologies, cloud computing and software-as-a-service, business intelligence and big data analytics, mobile computing and desktop productivity, and data center hardware. These winning products represent not only the best hardware and software available to IT professionals, but the most important information technology innovations to businesses today.

“InfoWorld’s Technology of the Year Award winners are the best products we know, but they’re more than great products,” said Doug Dineley, executive editor of InfoWorld’s Test Center. “These are the tools that point the way to the data centers, clouds, and applications of tomorrow. They’re the innovations that are changing the way we work and do business.”

InfoWorld’s 2014 Technology of the Year Recipients

2014 IDG Enterprise Big Data Research

IDGE 2014 IDG Enterprise Big Data Research

The 2014 IDG Enterprise Big Data research was completed with the goal of gaining a better understanding of organizations’ big data initiatives, investments and strategies.

Key Findings Include:

  • Organizations are seeing exponential growth in the amount of data managed with an expected increase of 76% within the next 12-18 months.
  • Companies are intensifying their efforts to derive value through big data initiatives with nearly half (49%) of respondents already implementing big data projects or in the process of doing so in the future; however, enterprise organizations are ahead of the curve in implementation plans compared to SMB organizations.
  • CEOs are focused on the value of big data and are partnering with IT executives who will purchase/manage/execute on the strategies.
  • Organizations are investing in developing or buying software applications, additional sever hardware, and hiring staff with analytics skills in preparation for big data initiatives.
  • Organizations are facing numerous challenges with big data initiatives and limited availability of skilled employees to analyze and manage data tops the list.
  • In the next 12-18 months, organizations plan to invest in skill sets necessary for big data deployments, including data scientists (27%), data architects (24%), data analysts (24%), data visualizers (23%), research analysts (21%), and business analysts (21%).
  • Half of respondents indicated there is no clear thought leader in the big data solution space.

For more information on this study and to view our sample slides, please click here.