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2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

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Report: Mobile influencing purchases, not converting

BizReport

When it comes to the mobile space, an important line is being drawn in the ether: that of influence by not necessarily conversion. New data out from L2 Think Tank indicates that mobiles are using increasingly using their devices – only not for purchasing Meanwhile, a new study out from ReRez Research on behalf of Symantec shows how quickly – or not – many brands are adopting the mobile space. According to the results:

• 66% say the benefits of mobile outweigh the risks 

• For ‘Innovator’ businesses – those adopting mobile early – 28% use Android devices, 26% use iOS devices

• Three-quarters of Innovators have company polices for the use of ‘work’ smartphones/tablets

• Innovators have shown 44% revenue growth and 34% profit growth\

• ‘Traditionals’ – those adopting mobile more slowly – have shown 30% revenue growth and 23% profit growth 

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Mobile to overtake TV to become first screen

BizReport

YouTube’s Global Head of Content, Robert Kyncl, announced at the recent Abu Dhabi Media Summit that smartphones and tablets won’t be ‘second screens’ for much longer. He is confident that watching video content on mobile devices will soon surpass television. Based on previous mobile traffic figures he could be right. A quarter of total video traffic on YouTube today comes from mobile, up from just 6% eighteen months ago.

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IAB reveals ad receptiveness by tablet, smartphone users

BizReport

U.S. mobile users are getting used to seeing ads on their devices. A recent survey by Prosper Mobile Insights found that 74% of mobile users pay full attention to ads on their device – broken down to over a third (35.3%) who “regularly” pay attention to mobile ads and 38.7% “occasionally”. A new study from the Interactive Advertising Bureau looks deeper and reveals that mobile users are also acting on those ads, once spotted. The IAB’s Mobile Marketing Center of Excellence report, “Mobile’s Role in the Consumer’s Media Day”, surveyed 552 U.S. consumers who use a smartphone at least once a week and 563 U.S. tablet users who also are on their device at least once a week.

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Consumers happy to be reminded with retargeted advertising

BizReport

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don’t have a problem with them.

When Bizrate Insights asked consumers how they felt about seeing ads for products or services that they’d recently looked at online, 85% said they were neutral (60%) or liked it (25%).  Just 15% did not like retargeted display ads. The goal of behavioral retargeting is to remind consumers of their previous interactions and prompt them to revisit a website and reconsider a purchase. According to Bizrate’s results this is exactly what those ads are doing.

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Tablet shipments could reach 800 million by 2016

BizReport

In 2012 tablet/mobile PC shipments are expected to reach 347 million; notebook/PC shipments are expected to reach 208 million. The breakdown for 2016 is expected to be 416 million (tablet) and 393 million (PC) for a total of 809 million mobile units. So, laptops are exactly dying, but their hold on the market will decrease; in 2012 laptops are expected to make up about 60% of mobile PC shipments but by 2017 they’ll account for less than half.

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Survey: 80% feel demand-gen campaigns falling short

BizReport

Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals. “This quarter’s survey results clearly show us that organizations are facing serious challenges when it comes to creating and executing effective demand generation campaigns,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. “Ironically, the survey revealed that the two largest disconnects are the two most important factors to achieving demand generation success: creating engaging content and developing messages that clearly address customer pain points. If salespeople and marketers are able to work together to implement these two strategies successfully into their campaigns, they will be able to motivate prospects and win more business.”

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Study: Social to become more important for businesses

BizReport

A few advertisers may have pulled advertising from Facebook and there may be a general ‘what works’ question period going on, but that isn’t taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan and Deloitte finds more than half (52%) believe social is important for their business now and most (86%) believe it will become even more important through 2015.

While many admit their social efforts haven’t taken on the aspects of full-blown online campaigns – at least not yet – the MIT/Sloan study found businesses and managers say they are taking steps to improve their social standing, advertising and engagement efforts. What is most important to them?

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Brightroll: Video advertisers believe digital as important as TV

BizReport 

New data out from Brightroll indicates more video advertisers are seeing the benefits of digital – so much so that more money is being taken from television/cable ad budgets and placed in the digital video space.  According to the US Video Advertising Report 64% of advertisers believe online video is at least as important as television, citing targeting abilities and video reach as the impetus behind their ad choices.

“This year’s survey results signal a shift in the video viewerscape as more advertisers move their budgets to digital media to reach audiences where they are increasingly engaged – across the four screens,” said Tod Sacerdoti, CEO and founder of BrightRoll. “However, a gap in understanding success metrics for digital video campaigns exists. The report reveals a pressing need to educate the industry and create standard measurements to accelerate advertiser adoption and the growth of digital video

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Online video engaging, but is advertising?

BizReport

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas. Viewing video via tablet, smartphone or PC are three ways viewers are staying in contact with entertainment, news, sports and other content.

“While the trends vary by region, it is evident that consumers around the globe are watching more video and TV content with their portable electronic devices as these provide additional means of accessing content,” said Riddhi Patel, Research Director of Consumer Insights for NPD DisplaySearch. “Despite this increase, however, TVs still remain the primary device of choice for viewing TV content, with 30% of consumers reporting that they view TV/video content on TVs alone.” But, just because people are watching content, they aren’t necessarily also watched video ads.

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iPhone users gobble up data

BizReport

When technology research firm Analysys Mason analysed the data usage of smartphone users they found that Apple’s iPhone owners were far more data-hungry than any other.

Use of data by iPhone users eclipses that of Android, Windows or Blackberry devices, found Analysys Mason. The report, based on data derived from Arbitron Mobile’s on-device monitoring app that provided access to the smartphone behavior of more than 1,000 panelists for two months in the U.S., U.K., France, Germany and Spain, found that iPhone users account for 80% of the top 10% of heaviest data users. In the U.S., 30% of consumers used more than 500MB of data a month, compared with 13% in France and U.K., and only 8% in Germany.

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