World Tech Update – 5/16/13
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
| Event | Date | Location |
|---|---|---|
| 05/20/2013 | New York NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/02/2013 - 06/04/2013 | San Francisco CA |
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
Social News Daily
The number of smartphone owners using mobile Internet shot up 45 percent from 2010 to 2012. You don’t need to be a business mogul to see the growth there, and you probably don’t need to be told that the trend shows no signs of slowing down.
For email marketers, this means that mobile optimization needs to happen now. The sooner, the better. An infographic put together by email marketing firm GetResponse illustrates the importance of mobile optimization sooner rather than later, offering some crucial demographic data and quick tips to painless implementation.
IDG News Service
The WTU this week Google shows the world an abandoned, radioactive Japanese town, BlackBerry and T-Mobile try to shake up the mobile industry and homemade robots battle for supremacy.
IDG News Service
Coming up on World Tech Update this week Dell goes private, the EU considers new cyber security rules and BlackBerry’s Q10 potential delay.
NY Times
The much-discussed arrival on Wednesday of the all-new BlackBerrysmartphone and operating system, which have been deemed crucial to the future of its parent company, will be accompanied by a huge marketing campaign that is being described as the largest in the company’s history.
The campaign, with a budget estimated at more than $200 million, will include work from six agencies and the first-ever Super Bowl commercial for the BlackBerry brand, which is to appear during Super Bowl XLVII on Sunday.
In addition to the Super Bowl spot, there will be other television commercials, print and online ads, promotions, public relations efforts, events, a partnership with arts and cultural figures like Alicia Keys, a presence in social media and elaborate digital demonstrations in real time of the new offerings.
The spending will be the most ever for the company “by a long shot,” said Frank Boulben, chief marketing officer at the parent company, which on Wednesday changed its name from Research In Motion to BlackBerry, part of a corporate-wide re-branding.
IDG News Service
Coming up on WTU this week BlackBerry launches its new OS and two new handsets, Nintendo won’t cut Wii U prices and Google adds new locations to is mapping application.
IDG News Service
Coming up on World Tech Update this week Apple reports flat profits, the UK fines Sony for the PlayStation hack and we preview BlackBerry 10 OS.
IDG News Service
On WTU this week Facebook unviels Graph Search, the FAA grounds 787 Dreamliners, Cadillac debuts a high-end hybrid electric car and more.