Upcoming Events
Event Date Location

Marketing + Technology: Ad Age and BtoB Conference

05/20/2013 New York NY

Digiday Conference & Expo

05/27/2013 - 05/28/2013 New York NY

CITE Conference & Expo

06/02/2013 - 06/04/2013 San Francisco CA

tech-business-marketing

Subscribe To Latest Posts
Subscribe
Sort Posts By:

World Tech Update – 5/16/13

IDG News Service

Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.

Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry

IDC PMS4colorversion 1  Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry

IDC Press Release

FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.

For the full release click here

Mobile Optimization For Email Marketers [Infographic]

Social News Daily

The number of smartphone owners using mobile Internet shot up 45 percent from 2010 to 2012. You don’t need to be a business mogul to see the growth there, and you probably don’t need to be told that the trend shows no signs of slowing down.

For email marketers, this means that mobile optimization needs to happen now. The sooner, the better. An infographic put together by email marketing firm GetResponse illustrates the importance of mobile optimization sooner rather than later, offering some crucial demographic data and quick tips to painless implementation.

A few highlights from the infographic…

mobile business infographic Mobile Optimization For Email Marketers [Infographic]

World Tech Update – 4/4/13

IDG News Service

Coming up on WTU this week leaks point to BlackBerry tablet and phablets, car tech takes center stage at the New York Auto Show and we show you how to find the files and folders that take up the most space on your hard drive.

World Tech Update – 3/28/13

IDG News Service

The WTU this week Google shows the world an abandoned, radioactive Japanese town, BlackBerry and T-Mobile try to shake up the mobile industry and homemade robots battle for supremacy.

World Tech Update – Week 2/7/13

IDG News Service

Coming up on World Tech Update this week Dell goes private, the EU considers new cyber security rules and BlackBerry’s Q10 potential delay.

BlackBerry Wants to ‘Keep Moving’ With Big New Campaign

NY Times

The much-discussed arrival on Wednesday of the all-new BlackBerrysmartphone and operating system,  which have been deemed crucial to the future of its parent company, will be accompanied by a huge marketing campaign that is being described as the largest in the company’s history.

The campaign, with a budget estimated at more than $200 million, will include work from six agencies and the first-ever Super Bowl commercial for the BlackBerry brand, which is to appear during Super Bowl XLVII on Sunday.

In addition to the Super Bowl spot, there will be other television commercials, print and online ads, promotions, public relations efforts, events, a partnership with arts and cultural figures like Alicia Keys, a presence in social media and elaborate digital demonstrations in real time of the new offerings.

The spending will be the most ever for the company “by a long shot,” said Frank Boulben, chief marketing officer at the parent company, which on Wednesday changed its name from Research In Motion to BlackBerry, part of a corporate-wide re-branding.

Continue reading…

World Tech Update – Week of 1/31/13

IDG News Service

Coming up on WTU this week BlackBerry launches its new OS and two new handsets, Nintendo won’t cut Wii U prices and Google adds new locations to is mapping application.

IDG World Tech Update – 1/24/13

IDG News Service

Coming up on World Tech Update this week Apple reports flat profits, the UK fines Sony for the PlayStation hack and we preview BlackBerry 10 OS.

World Tech Update – 1/17/13

IDG News Service

On WTU this week Facebook unviels Graph Search, the FAA grounds 787 Dreamliners, Cadillac debuts a high-end hybrid electric car and more.