Content Marketing Inst.
“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.”
Yikes! Stop right there! And think again!
Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to should bear a sense of impending doom. At Right Source, we spend a lot of time helping clients manage their blogs. This involves bringing together subject matter experts, sales reps, marketing employees, and executives — many of whom have unique ideas but have never written a blog post.
Most companies know that there are many benefits to blogging, but what does it take to engage customers and make your content stand out?
Business 2 Community outlines the essential features of a compelling blog in this new infographic, proving that blogging requires more than simply publishing your thoughts. Bloggers need to engage readers, optimize the blog for search engines, and actively participate in conversations. Read more.
BtoB Daily News
BtoB launches a new blog called BtoBlog which can proudly boast of contributions from marketing experts from companies such as Intel, Forrester etc.
Meet the BtoB team here.
Read the BtoBlog here.
Everything Technology Marketing, 12/10/10
With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog.
The 10 Most Popular Blog Posts (by number of re-tweets)
See the list
Becoming fully incorporated into media and marketing
Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its journalists post updates to breaking stories, offer personal commentary and engage in a dialogue with readers and viewers.
Similarly, blogging has grown into a vital marketing tool for all types of companies, including Fortune 500 marketers and mom-and-pop retailers. eMarketer estimates that 34% of US companies will use a blog for marketing purposes this year, a proportion that will continue to grow to 43% by 2012.