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Infographic: IT Business Leaders’ Reading Habits

April 22nd, 2013

IDG Connect

This infographic is based on a sample of 727 IT and business professionals form every continent in the world. Outside of the industry news we discovered that IT and business professionals most like to read news commentary and blogs. They also highly rate infographic summaries and interviews with industry professionals. Professionals are most dissatisfied to receive email content that is more than 18-months old. More people use LinkedIn for work than any other social network, but the numbers are still low. Perhaps surprisingly, 53% never use Twitter for work.

IDG connect infohraphic ReadingHabits copy Infographic: IT Business Leaders Reading Habits

Categories: Lead Generation Research, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , ,

Software Marketers Lead Peers in Content Marketing

April 3rd, 2013

Content Marketing Inst./IDG

The Content Marketing Institute (CMI) surveyed more than 1,400 business-to-business marketers in the United States and Canada last year.   CMI found that the software industry is strongly committed to content marketing with 99% using some form of it (social, webinars/webcasts, videos, case studies, and white papers, etc.).  On average, software marketers spend 29% of their total budget on content marketing and a majority expect that percentage to increase in 2012-13.

The research report–sponsored by IDG Consumer & SMB, IDG Enterprise, IDG Global Solutions, and IDG TechNetwork—is available now…

Download the report now

Categories: Advertising & Marketing Research, Digital Media Research, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , ,

Understanding Social Influencers [Infographic]

April 2nd, 2013


Mobile Marketing Watch

Who and what are the biggest social influencers in the digital space today?

Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.

The research began by probing who consumers trust when it comes to their purchasing decisions.

•           54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.

•           31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.

•           While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.

Click here to view the full infographic

Screen Shot 2013 04 02 at 10.28.33 AM Understanding Social Influencers [Infographic]

Categories: Social Media Research | Tags: , , , , , , , , , , , , , , ,

IDG Enterprise’s Premium Data Services enables marketers to retarget online campaigns

September 14th, 2012

Media Business

Looking to expand its reach for media buyers and command a larger share of marketers’ budgets, IDG Enterprise has introduced Premium Data Services. The software program, rolled out in June, is designed to help technology marketers more precisely target their online advertising campaigns. It combines the advertising technology of the IDG TechNetwork—which features more than 450 tech websites and blogs—with first- and third-party data to profile visitors to IDG Enterprise sites.

IDG Enterprise, whose assets include cio.com, computerworld.com, infoworld.com and itworld.com, garnered 25 million page views in July, according to Omniture. “By extending data, what we’re now able to provide is a retargeting effort where, when someone comes to our site and then leaves our site and goes somewhere that resides within the IDG TechNetwork, we’re able to align our advertisers’ messages to that individual as they’re traveling across the network,” said Michael Friedenberg, president-CEO of IDG Enterprise. “What that provides the advertiser is additional alignment and allows them a deeper understanding of who they’re interacting with and who their ads are aligning with.”

Continue reading… 

Categories: Advertising & Marketing News, Lead Generation News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

9 Pinterest Board Ideas for Content Marketers

July 27th, 2012

Content Marketing Inst.

By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined. However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. With a little creativity, you can use Pinterest to drive lots of traffic and sales back to your website.

As a content marketer, how do you make sure your time on Pinterest pays off, especially since your content might not be image driven? And what’s the best way to connect with others and form those relationships that are so critical to social media success? The answer lies in your Pinterest “boards” and “pins.”

Read more… 

Categories: Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Offline Exposure Everywhere and Anywhere Is Driving Mobile Search

May 21st, 2012

MediaPost

Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile exposures are driving the smartphone search revolution. Google pulled some highlights from its new Mobile Planet initiative with Ipsos, the Mobile Marketing Association and the IAB last week to demonstrate just how important integrated programs have become. Group Product Marketing Manager for Google Mobile Ads Dai Pharm posted at the Mobile Ads blog data showing that 66% of smartphone owners say they have conducted mobile searches after seeing an ad on another medium.

Read more… 

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , , , , , , , ,

How to Survive the Google Penguin Update with Effective Content Writing

May 10th, 2012

Content Marketing Inst. 

If search engine traffic from Google matters to your business, then there is little chance that you haven’t heard of the recent Google Penguin update. What exactly is this? Apparently, on April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:

•           Excessive link building with no regard for quality

•           Deceptive doorway pages

•           Lots of keyword stuffing

•           Publishing lots of meaningless content just to get traffic from search engines

Which, basically, means all websites that don’t comply with Google’s SEO guidelines.

http://bit.ly/JZw23m

 

Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , ,

Facebook launches app store, seeks iPhone magic

May 9th, 2012

Gigaom

Facebook says it is launching an app store that will allow people to get access to social apps on the network, without much heavy lifting. The company made the announcement in a blog post today. The company is hoping that the new app store will make it easy for apps to be discovered  on the platform. Facebook, lately has been trying hard to make the world aware of its role in the fast growing app economy.

Continue reading…

 

Categories: Social Media News | Tags: , , , , , , , , , , ,

Tumblr Boasts Rapid Growth and New Advertising Opportunities Tumblr ads may provide a new, creative source of social media exposure for brands

May 7th, 2012

eMarketer

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

Read more… 

Categories: Social Media News | Tags: , , , , , , , , , , , , ,

Tumblr Wants $25,000 Per Ad—Here’s What They Look Like

May 2nd, 2012

Business Insider 

Tumblr, the blogging platform with a massive audience but negligible revenues, has set its entry-level ad price at $25,000, the company said in an email. The ad spots are on Tumblr Radar and Tumblr Spotlight, adjuncts to the user dashboard that promotes interesting blogs not connected with your own. Advertisers can look at this page for more on how to buy into Tumblr Radar.

Continue reading… 

Categories: Social Media News | Tags: , , , , , , , , , , , , , ,