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Google+ Debuts at Top Spot in Customer Survey as Facebook Falls

July 17th, 2012

Google+ Debuts at Top Spot in Customer Survey as Facebook Falls
Bloomberg

Google Inc. (GOOG)’s social network debuted at the top spot on a customer-service index of social-media websites, including Facebook Inc. (FB), which sank to a record low in the annual report.  Google+, which was started in June 2011, tied information aggregator Wikipedia with a score of 78 in the social-media category on the American Customer Satisfaction Index E-Business Report, which ranks companies on a 100-point scale. Facebook, criticized for changes to its interface, had a score of 61, down from 66 last year and 64 in the 2010 report

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Categories: Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Facebook to Debut Real-Time Bidding on Advertising Prices

June 14th, 2012

Bloomberg

Facebook Inc. (FB) plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. (GOOG) and other Web companies to more effectively target ads to consumers. The service, Facebook Exchange, will let advertisers reach specific types of users on the social network based on their browsing history, Annie Ta, a company spokeswoman, said in an interview yesterday. Prices will be based on the cost per thousand viewers and spots will be sold via third-party technology partners. It will debut within weeks, she said.

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Categories: Social Media News | Tags: , , , , , , , , , , , , , , , , , , , , ,

Microsoft Said to Introduce Office for IPads

June 5th, 2012

Bloomberg

Microsoft Corp. (MSFT) is preparing to releaseits first-ever version of its Office software for Apple Inc. (AAPL)’s mobile devices this year, according to two people with knowledge of the matter. The software will make the word-processing program Word and spreadsheet-maker Excel available on Apple’s iPad tablets and iPhones, said the people, who requested anonymity because the product hasn’t been made public.

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Categories: Mobile News | Tags: , , , , , , , , , , , , , ,

Apple Loses Mobile-Ad Market Share to Google, Millennial Media

December 13th, 2011

Bloomberg

Apple Inc. (AAPL) is losing ground to Google Inc. (GOOG) and Millennial Media Inc. in the U.S. mobile- advertising industry this year, according to research firm IDC.

Google, which leads the market, will see its share rise to 24 percent from 19 percent in 2010, said Framingham, Massachusetts-based IDC. Millennial’s slice will climb to 17 percent from 15 percent, and Apple will decline to 15 percent from 19 percent, IDC said.

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Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , ,