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OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

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07/23/2014 Los Angeles CA

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07/23/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

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07/23/2014 - 07/24/2014 Los Angeles CA

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08/07/2014 New York New York

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08/20/2014 - 08/23/2014 LAKE TAHOE CA

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08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

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BPA Issues New and Amended Rules for 2012 – App reporting continues to present a challenge.

Folio

Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

Reporting app usage, specifically, has been a challenge, increasingly so as the format is moving toward “push,” rather than email, notification of a new issue’s delivery, for which there is no mechanism for tracking successful delivery.

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