Chief marketing officers and other senior marketing executives can tune into a variety of marketing lectures on social media, branding, mobile marketing, and more
PR Newswire (U.S.), 4/27/11
The CMO Site is debuting CMO University, an online educational forum for chief marketing officers and other marketing executives that will combine Web-based lectures with live chat on a variety of marketing topics.
The first of seven CMO University lectures begins tomorrow, Thursday, April 28, at 2:00 p.m. ET, with marketing consultant Paul Gillin discussing why it’s no longer enough to play around on social media for benefits like brand lift or just to keep up with the competition. His lecture will last 45 minutes, followed by live chat with him and with fellow attendees.
Register here for Gillin’s lecture at CMO University:
http://www.thecmosite.com/lecture.asp?doc_id=205749&
Tomorrow’s discussion is the first of seven that will comprise the CMO University’s inaugural term, according to Mitch Wagner, Editor in Chief of The CMO Site. “Tom Nolle of CIMI Corp. will talk about ‘Making Old Media New’ on May 3, followed by Christine Perkett of PerkettPR discussing ways to burnish your brand and give it some new freshness on May 5,” Wagner says. “CMO University enrollees can earn points toward a diploma by attending lectures and participating in the live chats we’ll do with each of the seven lectures.”
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Tags: advertising news, branding, Chief Marketing Officers, CMO site, CMO university, IDG, International Data Group, marketing lectures, marketing news, mobile marketing, social media