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IT Expo

01/27/2015 - 01/30/2015 Miami Beach FL


02/03/2015 - 02/05/2015 San Diego CA

Digital Summit Phoenix

02/04/2015 - 02/05/2015 Acottsdale AZ

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

IDC Directions 2015 Boston

03/04/2015 San Jose CA

IT Roadmap

03/11/2015 Rosemont IL

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

IDC Directions 2015 Boston

03/18/2015 boston ma

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL


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Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals ‘Disconnect’ With Agencies


Advertising executives -– both marketers and their agency representatives -– continue to increase their optimism toward digital media options, and are beginning to swing toward it as more of a “branding” than a performance “option,” but there are some significant disconnects between the way they look at various digital media silos. While agency executives tend to be far more bullish on the overall use of digital media, marketers are much more optimistic about budgeting for social media.

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Brand vs. Branding: When Less is More


When it comes to branding, the larger danger is spending too much, rather than spending too little.

It’s a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic. To understand why, though, it’s first necessary to differentiate between “brand” and “branding.”   You’ll see why in a minute.

Conference Board “Branding in the Social Media World”


Social media understanding seems to be splintering if last week’s Conference Board seminar on “Branding in the Social Media World” is anything to go by. Let’s face it – social media is such an enormous ‘bucket’ that it’s difficult to know what level to pitch it, and this seminar had everything from absolute beginners to accomplished players in its audience. I’m wondering if conference organizers need to start pitching their events in ‘levels’ that are more specifically defined for would-be delegates.

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Branding: How It Works in the Social Media Age [INFOGRAPHIC]


Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. It’s time to shed some light on branding and social media, and to do that, AYTM Market Research surveyed 2,000 Internet users, randomly chosen from its huge built-in online panel.

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More B2B Marketers Embrace Social Media Efforts – Benefits include lead generation, awareness-building and thought leadership


More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

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Counterpoint: CPM Shouldn’t Go Anywhere


Advertising has only one objective: to achieve real business goals more effectively than would be achieved without it. These goals can be branding, sales, pricing power, or some other key performance indicators.

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Do Marketers Feel Isolated from Industry Trends? Marketers report trends like social media affect ‘the industry,’ but not their own organizations


It’s no secret that the marketing world is changing. With digital channels reaching ever more consumers, more online ad and marketing formats being created to help reach them, and more measurability offered to marketers to justify the budgets they are devoting to new tactics, practitioners must stay abreast of a steady stream of new trends.

Research from branding firm Mechanica and Fast Company found that, while many marketing decision-makers see these trends affecting the broader industry, not so many think their own organizations are feeling the same impact. Most starkly, 70% agreed that the rise of social media mattered for the industry, but just 49% said it had influenced their own companies.

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Why the “Power of Branding” Is a Myth


Brand is important. No question of that. A strong brand can make it enormously easier to sell.  However, the notion that “branding” can create a great brand is a myth.  Worse, it’s a myth that can cost you a lot of money, without getting much in return.

By “branding”, I mean the panoply of marketing activities like brand-focused advertising, packaging, marketing materials, logos, taglines, and so forth. In almost every case, money spent on these activities is money wasted.

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Dynamic New Model Needed To Optimize Ad Role In Social Media


According to new Booz & Company research, “Campaigns to Capabilities: Social Media and Marketing 2011,” as social media plays an expanding role in advertising and branding efforts, 94% of respondents regard Facebook as one of their top 3 social media platform priorities. 77% view Twitter as one of their top 3 social media platform priorities; 42% say YouTube is one of their top 3 social media platform priorities.

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Brands in social “disconnect”


NEW YORK: A large majority of brand owners are suffering from a profound “disconnect” between their aspirations and actual performance on social media, a new study has found.

Weber Shandwick, the PR firm, and Forbes Insights, a unit of the business publisher,polled 1,897 senior executives representing high-revenue companies, with their panel based in 50 countries worldwide.

In all, participants believed social channels were responsible for shaping 52% of brand reputation at present, up from 44% last year.

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