Upcoming Events
Event Date Location

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

advertising-marketing

Subscribe To Latest Posts
Subscribe

Brand vs. Branding: When Less is More

Inc

When it comes to branding, the larger danger is spending too much, rather than spending too little.

It’s a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic. To understand why, though, it’s first necessary to differentiate between “brand” and “branding.”   You’ll see why in a minute.

Conference Board “Branding in the Social Media World”

MediaBizBloggers 

Social media understanding seems to be splintering if last week’s Conference Board seminar on “Branding in the Social Media World” is anything to go by. Let’s face it – social media is such an enormous ‘bucket’ that it’s difficult to know what level to pitch it, and this seminar had everything from absolute beginners to accomplished players in its audience. I’m wondering if conference organizers need to start pitching their events in ‘levels’ that are more specifically defined for would-be delegates.

Read more… 

Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Mashable 

Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. It’s time to shed some light on branding and social media, and to do that, AYTM Market Research surveyed 2,000 Internet users, randomly chosen from its huge built-in online panel.

For the full story click here

More B2B Marketers Embrace Social Media Efforts – Benefits include lead generation, awareness-building and thought leadership

eMarketer 

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

Read more… 

Counterpoint: CPM Shouldn’t Go Anywhere

Digiday

Advertising has only one objective: to achieve real business goals more effectively than would be achieved without it. These goals can be branding, sales, pricing power, or some other key performance indicators.

Read more… 

Do Marketers Feel Isolated from Industry Trends? Marketers report trends like social media affect ‘the industry,’ but not their own organizations

eMarketer

It’s no secret that the marketing world is changing. With digital channels reaching ever more consumers, more online ad and marketing formats being created to help reach them, and more measurability offered to marketers to justify the budgets they are devoting to new tactics, practitioners must stay abreast of a steady stream of new trends.

Research from branding firm Mechanica and Fast Company found that, while many marketing decision-makers see these trends affecting the broader industry, not so many think their own organizations are feeling the same impact. Most starkly, 70% agreed that the rise of social media mattered for the industry, but just 49% said it had influenced their own companies.

Read more…

Why the “Power of Branding” Is a Myth

Inc

Brand is important. No question of that. A strong brand can make it enormously easier to sell.  However, the notion that “branding” can create a great brand is a myth.  Worse, it’s a myth that can cost you a lot of money, without getting much in return.

By “branding”, I mean the panoply of marketing activities like brand-focused advertising, packaging, marketing materials, logos, taglines, and so forth. In almost every case, money spent on these activities is money wasted.

Read More…

Dynamic New Model Needed To Optimize Ad Role In Social Media

MediaPost

According to new Booz & Company research, “Campaigns to Capabilities: Social Media and Marketing 2011,” as social media plays an expanding role in advertising and branding efforts, 94% of respondents regard Facebook as one of their top 3 social media platform priorities. 77% view Twitter as one of their top 3 social media platform priorities; 42% say YouTube is one of their top 3 social media platform priorities.

Read More…

Brands in social “disconnect”

Warc

NEW YORK: A large majority of brand owners are suffering from a profound “disconnect” between their aspirations and actual performance on social media, a new study has found.

Weber Shandwick, the PR firm, and Forbes Insights, a unit of the business publisher,polled 1,897 senior executives representing high-revenue companies, with their panel based in 50 countries worldwide.

In all, participants believed social channels were responsible for shaping 52% of brand reputation at present, up from 44% last year.

For More Facts…

Facebook Delivers Ads

MediaPost

According to a comScore overview of the U.S. online display advertising market for Q1 2011, based on data from comScore Ad Metrix, nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

Jeff Hackett, comScore executive vice president, says “… the U.S. online display advertising market maintains its strong momentum… more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display… (and) continued investment in compelling, high-quality creative… helps cultivate long-term brand equity… “ Read more