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PCWorld Magazine Goes Entirely Digital

Business Wire

More Than 119,000 Print Subscribers Sign Up for Interactive Electronic Edition of the Premiere PC-Focused Publication

SAN FRANCISCO–(BUSINESS WIRE)–September 30, 2013– IDG Consumer & SMB has unveiled the new PCWorld – the first of its all-digital magazines, including its Enhanced Edition, specifically tuned for tablets including iPad, Kindle Fire, and Android. August marked the final print edition of the magazine, and subscriptions to the interactive version have already exceeded 119,000. Based on the latest digital magazine subscriber rankings from the Alliance for Audited Media, PCWorld is number 10 in U.S. consumer magazines — ahead of Star magazine.

The first issue of the PCWorld Enhanced Edition featured a sleeker layout with more than 200 pages of new features. Among these are:an easy-to-read larger typeface, 360-degree interactive photos, animated infographics, and high-definition videos. The cover story focuses on Windows 8.1 and includes a review and a video upgrade tutorial. An article on 3D printing is accompanied by a video explaining how the technology works. In addition to the Enhanced Edition, each issue is also available in Replica, a PDF-like edition.

After PCWorld’s final print issue in July, readers were given the option to transfer their subscriptions to the new digital format, request a refund, or receive Macworld magazine for the remainder of their subscriptions. Of those who responded to the request, 90% chose to switch to the digital edition, pushing the total number of paid digital subscribers to more than 119,000. This demonstrates that PCWorld’s audience welcomes the new highly visual, multimedia format.

The upcoming October issue will have stories on budget laptops for as little as $430, reviews of HP, Dell, Asus, Acer, Lenovo, and Motorola Moto X products, and an animated illustration of how to get control of a cluttered inbox without complex filters and folders. “Since PCWorld launched in 1983, we have maintained a commitment to news, reviews, and information that readers can use to better understand the latest technologies,” said Randall Grilli, consumer and product marketing manager,IDG Consumer & SMB. “Our goal is to make the print-to-digital transition as smooth as possible. We have reinvented PCWorld to appeal to an audience of early adopters of technology who appreciate digital presentation.”

For details on the new PCWorld digital options, go to http://www.pcworld.com/magazines.

About PCWorld and IDG Consumer & SMB

IDG Consumer & SMB publishes leading tech media brands, including PCWorld, Macworld and TechHive, and offers innovative marketing services to technology vendors. Reaching a combined 20 million early adopters and tech influencers, IDG Consumer & SMB’s brands cover the tech spectrum from PCs, laptops and printers to the newest mobile tech devices and Apple offerings. IDG Consumer & SMB’s marketing services group offers tech-focused custom content through its Content Works division along with high-impact advertising/marketing solutions for a wide array of technology marketers.

IDG Consumer & SMB is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, events, and research company. Additional information about IDG Consumer & SMB is available at http://www.idgcsmb.com/.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

IDG Consumer & SMB | Howard Sholkin, 508 766-5610 | howard_sholkin@idg.com | SOURCE: IDGConsumer & SMB

Business Wire, Inc.

 

IDG Communications Announces U.S. Promotions

Business Wire

IDG Communications U.S. CEO Michael Friedenberg has selected a chief digital officer and chief content officer across IDG media in the United States. Peter Longo assumes the new position of chief digital officer for IDG Communications U.S. He will be responsible for digital strategy and operations for IDG Enterprise, IDG Consumer & SMB, and IDG TechNetwork. In addition, Longo will continue in his role as CEO of IDG TechNetwork.

Longo, who joined IDG five years ago, has built IDG TechNetwork into the leading tech vertical ad network and exchange and has defined and led IDG’s data-driven strategy. As chief digital officer, Longo will oversee all digital operations in IDG’s U.S. media subsidiary, IDG Communications, including ad operations, development of creative systems and functionality, demand generation, branding, video, and mobile. To support the delivery of digital programs for technology marketing clients, he also leads the continuing development and implementation of technology and data capabilities.

Friedenberg assumes Longo’s CEO responsibilities for IDG Consumer & SMB brands (PCWorld, TechHive, and Macworld). In addition, Friedenberg remains CEO of IDG Enterprise, the position he held before his promotion to CEO, IDG Communications U.S., last month.

For the full release click here

Crain’s BtoB Announces Its Social Media Marketing Award Winners

Cisco Systems Wins Two awards; People’s Choice Online Voting Open Now

NEW YORK & FRAMINGHAM, MA – February 26, 2013–BtoB editors have selected 20 companies as winners or runners-up among 118 entries in BtoB’s fourth annual Social Media Marketing Awards program.

First-place honors go to the following 10 companies:

Integrated (technology): Adobe Systems; Integrated (non-technology): Aon;  Facebook: Emerson Climate Technologies; Twitter: GE Intelligent Platforms; LinkedIn: Dell Inc; Best Use of Pinterest: Constant Contact; Viral Video: Dun & Bradstreet; Mobile: Cisco Systems; Corporate Blog: Intel Corp.; and, Closed Community: Cisco Systems.

            Submissions were accepted last November into January 2013.  All the editors’ selections are online at http://bit.ly/13bx6vv, and will be reported on in the March 2013 BtoB print issue.  John Obrecht, editor of BtoB, said: “We’ve entered a new era of social marketing, The sophistication of programs has reached a new level as exemplified by our People’s Choice nominees.”

For the fourth consecutive year, IDG Communications is the Premier sponsor of the BtoB Social Media Marketing Awards.  “Marketers have come a long way since the first awards program where social might have been a small part of a campaign.  Now, marketers must include earned media exposure if they want to reach prospects who rely on social networks for information and purchase decisions,” said Matthew Yorke, president, IDG Global Solutions.  “We congratulate the winners and runners up who excelled in their use of social media marketing.”

 Online Voting for People’s Choice Awards Continues Through March 1
BtoB editors selected three entries from tech and non-tech categories for the People’s Choice awards.  Online voters can choose between tech entries: Adobe Systems:  “Metrics, Not Myths;” Deltek: “Connect More;” or, Dell: “LinkedIn Page.”  On the non-tech side the nominees are Aon: “Global Service Day;” New Cities Foundation: “DeusM Social Media Campaign;” or, Emerson Climate Technologies: “Painted Copeland Scroll Compressor Program.”

Online voting for the People’s Choice nominees is open until Friday, March 1 at 4 pm eastern.  Vote at http://bit.ly/URZPGs.

Awards Lunch at Digital Edge Live Conference
The People’s Choice awards, selected by online voters for tech and non-tech entries, will be announced on Wednesday, March 20 at the Nikko Hotel in San Francisco.  The category award honorees and runners-up will also be recognized at the lunch.

Speakers at the all day conference include executives from IBM, SAP, Intuit, Intel, Cisco Systems, USG, and IDC.

To register for the conference and awards lunch, please go to http://bit.ly/YU0Qe6

About BtoB
BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

Contacts: For IDG:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com
For BtoB: John Olbrecht, 312-649-5326, jobrecht@crain.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

 

 

IDG Research and FalconStor Software Find Companies Inadequately Prepared for IT Disasters Heading into 2013

Business Wire

Market poll discusses how anticipated shift from tape backup to automated, data replication technologies will eliminate downtime, loss of productivity

FalconStor Software, Inc. (NASDAQ: FALC), a market leader in disk-based data protection, today announced the results of its independent “Disaster Recovery Trends and Metrics” quick poll, which was conducted in partnership with IDGResearch Services. Featuring responses from 189 IT managers and executives, the survey found that 42 percent are still not adequately armed with modern disaster recovery solutions, even though they experienced at least one instance of data loss in the past year.

Many of those surveyed continue to rely on ineffective manual processes and tape backup systems; however, most respondents anticipate an evolutionary move toward highly available, automated systems with data replication within the next 18 months.

“In conducting this survey, we found it surprising that participating companies experienced an average of 34 instances of data loss and IT outages; even with this level of system failure, disaster recovery testing was not a priority for these businesses,” said Janet King, general manager and vice president at IDG Research Services. “This poll illustrates why companies must remain vigilant on the topic of data protection by implementing automated solutions that eliminate unexpected losses.”

The survey also found that tape backup was the most pervasive data backup solution, with 23 percent of large enterprises, 48 percent of medium enterprises and 27 percent of small businesses relying on this technology. Additional survey findings include:

 

   -- Sixty-five percent of respondents reported using manual disaster recovery 
      processes; however, 83 percent reported that they believe automated 
      disaster recovery and data replication technologies will be more widely 
      used in the next 18 months. 

   -- Seventy-two percent of overall IT leaders stated that their disaster 
      recovery plans are only tested an average of once a year, with 82 percent 
      of large enterprises completing disaster recovery testing one or more 
      times yearly as compared to 75 percent of medium enterprises and 63 
      percent of small businesses. 

   -- Forty-two percent of respondents said their organizations experience at 
      least one data outage per year, with an average of 34 instances across 
      enterprises of all sizes; of these companies, the majority of respondents 
      stated that downtime in excess of four hours for any outage is 
      unacceptable. 

   -- Fifty-three percent of organizations responded that an outage of more 
      than four hours is unacceptable, with the most common consequence being 
      loss of productivity as reported by 67 percent, followed by 27 percent 
      reporting harm to reputation, financial loss and loss of irreplaceable 
      data.

 

Driven by decreased IT budgets and the conventional perception of disaster recovery as a manual, time-intensive process, IT has not quickly adopted new automated solutions. Data protection and disaster recovery technology is an insurance policy for today’s data centers, which must be able to operate 24/7 without IT downtime. In part, the delay in adopting these automated service-oriented recovery technologies lies in the education of the market and the executives who must approve these new systems.

“As demonstrated recently by Hurricane Sandy’s impact on the Northeast, businesses must have a plan in place to quickly restore both data and IT services to curb the cost of downtime. With the increased adoption of virtualization and the extraordinary amount of time required for tape backup, companies are turning to disk-based solutions,” said Ralph Wynn, senior product marketing manager at FalconStor. “Through the use of highly available automation technologies and consistent disaster recovery testing, firms can be assured that they are prepared to handle any issue that may arise.”

FalconStor’s RecoverTrac(TM) automated disaster recovery solution was chosen as the SearchServerVirtualization “Best of VMworld 2012″ award gold winner in the Business Continuity and Data Protection category for its ability to perform service-oriented recovery in mixed physical/virtual environments and for enabling continuous data protection. By automating the complex recovery process, RecoverTrac technology eliminates the costly, time-consuming task of manually bringing IT services back on line and provides IT managers with the ability to resume services quickly.

Study demographics

The online poll conducted by IDG Research collected information from 189 IT leaders across all market segments that were using or planning to use disaster recovery and data protection technologies. Thirty-two percent of these individuals worked at firms with more than 5,000 employees; 23 percent of these individuals had between 1,001 and 5,000 employees; 37 percent of these individuals had between 101 and 1,000 employees; and eight percent had between 50 and 100 employees at the time of the survey.

Matthew Yorke Promoted to CEO of IDG Global Solutions

Business Wire

Yorke Leads Group Serving Many of the Media Company’s Largest Technology Clients

IDG Communications CEO Bob Carrigan has named Matthew Yorke, CEO, IDG Global Solutions (IGS) after Yorke brought together two sales and services groups to create one, new organization to serve clients worldwide. Yorke had been president of IGS since 2010 and also served as president of IDG Strategic Marketing Services (SMS).

Matthew Yorke has been promoted to CEO, IDG Global Solutions (IGS) based in Framingham, Massachusetts. IGS provides media and marketing services for technology companies worldwide. (Photo: Business Wire)

IGS is a sales and service organization that has developed award-winning marketing programs for some of IDG‘s largest technology customers worldwide, including MicrosoftIBM, Dell, Avaya, Citrix, and Cisco. In announcing his promotion, Carrigan said, “Matt has brought together two of IDG Communicationsmost important sales and service organizations, SMS and IGS, as they combined to grow revenues 24% from 2011 to 2012. Under Matt’s leadership, IGS has become one of the company’s largest revenue producing business units.”

Yorke joined IDG in the United Kingdom in 1999 and moved to the US five years later to become an executive in IDG Corporate Sales. “I am fortunate to be leading a team of talented professionals who have done extraordinary work for clients seeking creative branding and demand generation programs in the US, Europe, Asia, China, Australia, and the Middle East,” said Yorke. “In recent years the demand by tech marketers for innovative campaigns across online, print, and events has soared. Marketing services for paid, owned, and earned media have transformed our clients and IDG.” In the past year, four organizations–the Web Marketing Association, Webbys, Wharton Social Media Leadership Awards, and Interactive Media Awards–have recognized IDG for its work on behalf of its clients Avaya, Dell, and HP.

Yorke also represents IDG on the Google Publishers Advisory Board. In recent years, he was named to the Folio: 40 for C-level visionaries, chosen by Media Business as one of its Business Publishing Executive Innovators, made Media Business’ Who’s Who list, and was recognized as a Social Media Superstar by Media Industry Newsletter (Min).

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications‘ global media brands include CFOworld, ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive and TechWorld(R). IDG‘s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG‘s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

The 100 Best Products of 2012

PCWorld

Around this time each year, the editors at PCWorld and TechHive gather to recognize the best new tech products—the hardware, software, gadgets, and devices that had the biggest impact on the world. The process starts out casually enough, because editors get to name their favorites from their respective beats, and everything is included in the first pass.

But passions rise when the time comes to winnow what inevitably becomes a very long list to just 100 new products. There’s a fervent back and forth as the editors make their cases as to why their product should remain on the list—and someone else’s should be whacked. Staff alliances form and dissolve as editors strategize how they’ll win the day for their picks.

A list with 100 computers, smartphones, printers, cloud services, and other great products inexorably emerges over the course of a few weeks. But that’s only half the battle, because the editors must now decide the order of importance that each product holds. That came together surprisingly quickly this year—at least for the top 10 products. As for the other 90; well, let’s just say the list was settled only after great deliberation.

And here, without further ado, are our picks for the 100 best products of 2012:

1. Windows 8 Professional (operating system)

Continue reading…

IDG Global Solutions Mobile Users Survey Finds Worldwide Reliance on Smartphones

Business Wire

FRAMINGHAM, Mass.–More than 21,000 survey participants worldwide have told IDG Global Solutions (IGS) that they depend on mobile devices day and night for much more than calls, texting, and email. Among the more popular activities with smartphone and tablet users werebrowsing the Internet, mobile apps, and social networking. Single-use devices are being replaced by mobile products with a majority of respondents saying they are no longer using stand-alone clock/alarm, personal organizer, music player, and 35% have dropped a landline phone.

For the full news release click here

IDC and GTIA LLC Announce Speakers and Sponsors for Second Annual SMART TECHnology World: March 22-23, 2012, San Francisco

Business Wire 

International Data Corporation (IDC) and GTIA L.L.C. today announced the major speakers and sponsors for the second SMART TECHnology World conference taking place in San Francisco on March 22-23, 2012. The first ever executive-level conference focused on intelligent systems, SMART TECHnology World provides a forum for executive-level decision makers from various industries, business lines, and financial communities to collaborate and share in our vision of enabling the emerging intelligent systems ecosystem.

Continue reading… 

Crain’s BtoB Announces Its Social Media Marketing Award Winners

Business Wire

NEW YORK & FRAMINGHAM, Mass.–(BUSINESS WIRE)–BtoB editors have selected 18 companies as winners or runners-up among 129 entries in BtoB’s third annual Social Media Marketing Awards program. First-place honors go to the following nine companies:

“Congratulations to the winners and runners up who stood out for their creative use of social media.”

Integrated(Technology): IBM; Integrated (Non-technology): Hobart Corporation; Facebook: Constant Contact; Twitter: Constant Contact; LinkedIn: Ultimate Software; Viral Video: Corning Inc; Mobile: McGraw-Hill Companies; Corporate Blog: Intuit Inc.; and, Closed Community: Marketo.

Continue reading… 

Tech Media Company IDG Forms Consumer & SMB Division

Business Wire

SAN FRANCISCO — International Data Group, Inc. (IDG) has renamed its PCWorld and Macworld business unit as IDG Consumer & SMB.

“Our new name encompasses both our technology brands and marketing services and clearly identifies the audience and marketers we serve,” said Mike Kisseberth, CEO of IDG Consumer & SMB. “We offer products and services for the consumer and small/medium business (SMB) markets that go beyond the PCWorld and Macworld brands.” Kisseberth has served as CEO of PCWorld and Macworld since 2007.

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