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Understanding the Enterprise Developer

 Understanding the Enterprise Developer

InfoWorld’s “Rise of the Developer” Tech Persona highlights the rising influence of enterprise developers from strategic thinking to collaboration and decision-making

Framingham, Mass. – May 26, 2015 – IDG Enterprise’s InfoWorld—the technology media brand committed to keeping IT decision-makers ahead of the technology curve—releases“The Rise of the Developer,” the 2015 Tech Persona research revealing the skills, goals and influence of enterprises’ secret weapon for innovation, the developer. The persona of the developer was decoded through qualitative and quantitative research to gain a full understanding of their role. These collaborative individuals must possess both business and technical skills to be successful, from consulting with executives on development needs to understanding multiple programming languages to execute on those initiatives.

The Many Layers of the Developer
Seen as a strategic thinker for whom the context of their efforts must be understood, they are open to new solutions. Enterprise developers are responsible for resolving the evolving software needs of teams throughout their organization and facing “next level challenges.” These new solutions cannot be ready fast enough with 62% of developers saying software development within their organization is extremely/very/somewhat fast paced. Juggling multiple roles and projects is a normal day for developers, who primarily develop software applications (91%), modify/maintain software (53%), followed by testing (38%), researching (35%) and purchasing (23%). In a perfect world of balancing multiple projects, developers would like to spend more of their time developing software (44%), learning new programming languages or skills (42%) and researching new tools and solutions (41%). On the flip side, they would be okay reducing the amount of time spent on troubleshooting operations issues (35%).

“Developers are creating business advantage,” says Eric Knorr, editor-in-chief of InfoWorld. “Modern dev tools and methodologies enable them to respond much faster to business demands and develop applications that meet business goals through collaboration with all levels of the business, including executives. That increased interaction helps make developers vital to enterprise growth.”

Click to view the Infographic…

Developers Toolbox for Success
When juggling numerous projects for multiple teams, developers believe a more automated development process (41%), more positive interactions with the operations team (38%), accelerated time to production (38%), and the ability to improve the product they are responsible for (38%) would benefit their role. Additionally, to be more proficient in their roles, developers could use more training in cloud API expertise (34%), data analytics knowledge (33%), and security issues management/security knowledge (31%).

There is a strong correlation between skills needed and skills possessed. For example, 59% of developers say that problem solving/troubleshooting skills are the most important to be successful in their role, and 52% are confident in their skills. Other skills that are important for developers’ success include communication/collaboration (48%), industry knowledge on their organization’s industry (44%) and project management skills (39%). These skills also fall into the top five areas developers are most confident in. When challenges do arise however, developers have clear set plans of what to do which include seeking advice from peers and utilizing search engines. The most common challenges are doing more with less staff, keeping up with new technology advancements/changing skill requirements and uncontrolled growth in project requirements.

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CIO Tech Poll: Economic Outlook Reveals IT Budget Growth, Increased Spending on New IT Projects & IT Talent Concerns

 CIO Tech Poll: Economic Outlook Reveals IT Budget Growth, Increased Spending on New IT Projects & IT Talent Concerns

Increased Focus on External Customer Continues in Upcoming Year

Framingham, Mass. – May 27, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership— reveals the CIO Tech Poll: IT Economic Outlook results for May 2015. The research indicates that half of organizations (50%) are increasing IT budgets within the next year, and overall IT budgets are increasing by 6.4%. As IT leaders look at their organizational needs, a majority (61%) will increase spending on new projects in the coming year. Edge technology spending, including mobile, social, CRM, M-commerce and marketing automation, continues to trend upward in the next one to three years.

Plans For New Project Spending Climbs Sharply
New or discretionary IT budget allocations have soared in the past year. In 2014, 47% of IT leaders said they would increase spending on new projects. This has jumped to 61% this year, which is the highest percentage since the question was first asked in 2009 (25%). Thirty-nine percent of new project spending will be on projects that help increase top line revenue. With one-third of IT budgets being spent on edge technologies, like the SMAC stack (Social, Mobile, Analytics, Cloud), organizations are looking to invest in new companies. Forty-six percent of CIOs surveyed plan to increase spending with new technology companies.

“Emerging technologies are the key to enterprise innovation. IT leaders are spending time learning about these new technologies, and the vendors creating them, and are allocating budget for technologies like the SMAC stack,” said Adam Dennison, SVP and publisher, CIO. “Enterprises are looking for the best solution and are not worried that those solutions are coming from ‘straight-to-the-enterprise start-ups.’ Emerging tech vendors should take this cue to showcase how their agile and innovative technology solutions can help businesses succeed.”

Increased Focus Continues on External Customer
External customers are a big focus for new IT projects. Nearly three-quarters (73%) believe IT is interacting with external customers more than two years ago while 37% will focus their new IT spending on external customer interaction, relationship or experience-related investments, up from 33% in 2013. Looking at the budget allocation, CIOs currently allocate 68% of their budget for core technologies like infrastructure, network, storage and 32% to newer “edge” technologies. However, in the next one to three years, the budget allocation for core technologies drops to 55% and the budget for edge technologies increases to 45% of their budgets.

IT Remains Involved in Technology Purchases Funded Outside of IT
Over three-quarters of IT leaders surveyed (76%) said they have a policy or process to ensure IT remains involved in tech purchases to reaffirm there is the right level of support and oversight from IT to keep problems at bay. When technology purchases are funded by other departments or functions, 58%say IT’s involvement varies depending on the individual department’s experience and expertise as well as on the scope of the project. In fact, 50% of IT leaders said line of business (LOB) counterparts identified their specific business need and came to IT for recommendations on technology and solution providers. For 21% of the CIOs we surveyed IT identifies the business need and makes recommendations regarding technology solutions or providers while 16% say LOB identifies the need and solution/provider then brings to IT for vetting. Just three percent say IT is not typically involved unless a problem arises and only one percent believe IT is not involved even if there’s a problem.

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New IDC Forecast Asserts Worldwide Internet of Things Market to Grow 19% in 2015, Led by Digital Signage

Screen Shot 2015 05 26 at 2.20.01 PM New IDC Forecast Asserts Worldwide Internet of Things Market to Grow 19% in 2015, Led by Digital Signage

19 May 2015

Spending projections include 25 use cases to provide insight on immediate opportunities for IoT technologies

FRAMINGHAM, Mass., May 19, 2015 – The worldwide Internet of Things (IoT) market is expected to grow 19% in 2015, led by digital signage, according to a new forecast from International Data Corporation (IDC). The second annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government, manufacturing, transportation, and other industries, while also sizing IoT opportunities for 25 vertical-specific use cases.

Unlike any other research in the industry, the new forecast specifically highlights worldwide spending across IoT use cases, including smart appliances, automated public transit, remote health monitoring, digital signage, connected vehicles, and air traffic monitoring, among others. The comprehensive spending model was designed to help vendors clearly understand the industry-specific opportunity for IoT technologies today.

  • ClicktoTweet,  @IDC Asserts Worldwide #InternetofThings Market to grow 19% in 2015, led by #Digitalsignage

Other key findings from the new forecast include:

  • The IoT market in manufacturing operations will grow from $42.2 billion in 2013 to $98.8 billion in 2018, a five-year compound annual growth rate (CAGR) of 18.6%. Growth will be driven by ongoing efforts to increase efficiency and link islands of automation.
  • Digital signage use in retail outlets will grow from $6.0 billion in 2013 to $27.5 billion in 2018, a 35.7% five-year CAGR, as retailers continue to digitize the consumer experience.
  • The hottest US market is in connected vehicles, with 34.8% year-over-year growth anticipated in 2015.

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CIOs put the Internet of Things in perspective

CITEworld

In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.

When you hear the phrase Internet of Things (IoT), you are probably excited, confused, concerned or tired of hearing the buzzphrase — or maybe all of those things plus a few more. After all, the reality of digital devices acting on their own to capture, transmit and, in some cases, act on data affects everything from home appliances to telehealth is attention-getting.

Just how many “things” are are talking about? Gartner estimates that by 2020, the IoT will consist of 25 billion devices. Those devices, according to Cisco, will dominatethe Internet by 2018. Yep, dominate – meaning machines will communicate over the Internet more than we (i.e. humans) do. So if there’s a little fear, uncertainty and doubt mixed in among the excitement, it’s only natural.

gautam roy 1 100585688 small.idge CIOs put the Internet of Things in perspective

Gautam Roy, vice president of IT, Waste Management: ‘In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions.’

 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says. 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says.

 

 
 
 
 
 

piddington ken 100585689 small.idge CIOs put the Internet of Things in perspective

Ken Piddington, CIO and Executive Advisor, MRE Consulting: ‘I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. ‘

To gain a little context on the IoT and business, we reached out to three IT executives, with the help of our friends at the CIO Executive Council, for a little perspective. As you’ll note, there is a common theme among the responses.

When you think about the IoT, what do you see as the biggest opportunities and the biggest areas of concern?

 

Gautam Roy, vice president of IT, Waste Management

As the physical and digital worlds integrate more closely, the IoT will enhance and evolve our ability to manage and process information. The IoT has the potential to transform industries and the way we live and work by turning data into collaborative experience.

 

In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions and optimize supply chain cost. It could help government tackle socioeconomic issues through a better understanding of data.

Issues are plenty: Security, privacy, integration complexity, governance, standards and policies.

Ken Piddington, CIO and Executive Advisor, MRE Consulting

The IoT or better-stated, the Internet of Everything is creating unprecedented opportunities for organizations to achieve great value from a growing network of connected devices. I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. For example, the value proposition for supply chain optimization is tremendous.

The biggest challenge is security. With the number of network devices increasing so does the number of attack vectors. A proper balance between security and use must be found for the IoT to deliver all the value envisioned for it.

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IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

IDC PMS4colorversion  IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

Shenzhen, April 24 2015 –2015 is the year of deepening reform, the last year of the “12th Five-Year Plan”, and the inaugural year of the “13th Five-Year Plan”. The policies and initiatives set by the Chinese government will have a tremendous impact on China’s economic development and global technology markets in the future. Amidst this macro situation, International Data Corporation (IDC) highlighted the key enterprise and consumer technology trends of the global and China’s ICT markets at IDC 2015 ICT Directions Conference in Shenzhen today. The roadshow will continue in Beijing (May 13), Shanghai (May 20), Guiyang (May 27) and end in Dalian (June 17). What are the key trends of the 3rd Platform supporting and accelerating technology and business innovation?  Below are some highlights from IDC 2015 ICT Directions event:

 

  • Everyone Needs an IoT Business Plan

The Internet of Things (IoT) is rapidly becoming reality for every business, as it enables new business models, creates low barriers to entry for competitors, and drives disruption in product development, while challenging the security and value of corporate data. According to Vernon Turner, Senior Vice President, Enterprise Infrastructure, Consumer, Network, Telecom and Sustainability Research (IDC), “ICT suppliers must align their traditional IT product road maps to include nontraditional markets in industry, government, and consumer.  Critical information and emerging industry standards must be shared to better develop supply chains, security data basis and predictive outcomes. Business outcomes will be driven by better connected IoT business plans shared by technology partners and their customers.”

 

 

  • The Next Wave of Mobile Devices

As mobility continues to change the way day-to-day activities are performed, so do the devices in which we interact with. According to Ryan Reith, Program Director, IDC’s WW Mobile Device Trackers (IDC), “As devices used for work and pleasure all migrate towards a more mobile world, device OEMs, IT buyers, consumers, and industry affiliates are all struggling to understand which form factor and platform will win out.”  The current landscape of consumer devices includes shifting dynamics within consumer buying trends, product pricing, platform wars, and hardware aesthetics for PC’s, tablets, detachables, smartphones, and wearables.

 

  • New Business Processes Drive New Workloads in the Digital Enterprise

According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.” According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.”

 

  • European Telecom Operators Must Capitalize on 3rd Platform Opportunities

According to Eric Owen, Group Vice President, EMEA Telecommunications & Networking Research (IDC), “The connectivity market in Europe has been in decline for several years now. However, as the ICT industry consolidates around the 3rd Platform, telecom operators are examining the opportunities this offers them in markets beyond connectivity.  Operators are looking at markets such as Cloud, Datacenter, Security and Mobility services to figure out where they can effectively compete.” Telecom operators cannot do this on their own and will need help from partners if they are to be successful in their transformation and their quest for revenue growth once again.

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IDC: China Business Analytics Services Market Undergo Accelerated Growth Including Big Data Deployments

IDC PMS4colorversion 1 IDC: China Business Analytics Services Market Undergo Accelerated Growth Including Big Data Deployments

Beijing, May 7, 2015 – With greater use of big data technology in different industries, China’s business analytics services market will maintain accelerated growth, according to IDC’s latest “China Business Analytics Services Market Forecast and Analysis, 2015-2019”. The study illuminates a strong demand for customized business analytics services from different industries, with financial services and telecommunications leading the way. IDC’s data show that China’s business analytics services market reached US$1.398 billion in 2014, up 16.4% from 2013. IDC forecasts that the market will grow at the CAGR of 16.7% in the coming five years to reach US$3.027 billion in 2019.

Nina Nie, Senior Market Analyst, Services Research, IDC China said, “as enterprises recognize the value of business analytics services in the face of changing management requirements and intensifying competition, business analytics has evolved to more intelligent applications. Precision marketing, risk management and corporate decision-making support are some examples. With the improvement of unstructured data mining and processing capabilities, the meshing of business analytics with big data has given rise to more sophisticated industry applications.” China’s current business analytics services market has taken on the following traits and development trends:

Smart City development and industry transformation promote robust growth of business analytics services.  Clients in the financial industry and the telecommunications industry, the top industries of the business analytics services market, have shown a greater need for big data technology and data governance in addition to common services such as data warehouse, decision analysis, inquiry statistics and customer analysis. In industries including government, manufacturing, transportation, healthcare, retail and ecommerce, unique business analytics applications have taken shape. Driven by smart city development and industry transformation, business analytics services in these industries will see robust growth. Meanwhile, business analytics service providers are accelerating deployments to capture emerging application market shares.

Click to continue reading and to view a video on China Business Analytics Services…

Top Tips: Personalising the B2B Experience

IDG Connect 0811 300x141 Top Tips: Personalising the B2B Experience

 

 Top Tips: Personalising the B2B Experience

Jonathan Pritchard, Managing Partner, Tangent Snowball

Jonathan has been with Tangent for ten years. Responsible for loyalty strategy and CRM planning at the agency, his experience covers Walkers Crisps, Carlsberg, Sky and Wolseley. He has devised, scoped, developed and deployed large scale tech developments, loyalty programmes, as well as advising clients on contact and content strategy.

Having spent many years advising clients on how best to use data to create relevant strategies and campaigns, here Jonathan shares his top tips on how to ensure a personalised customer experience in the b2b sector.

A new stage of personalisation is dawning; one of ‘hyper-personalisation’ and ‘marketing to the segment of one.’ It could be argued that personalisation is now entering its golden age.

Marketing within b2b is particularly suited to data-driven personalised marketing. This is because of the many different customer touch-points, the complex nature of their journeys, and the varying depth of involvement with each business.

However, the large amount of administration required in b2b means that companies have a rich source of vital information: the data. Coupling the data with the tools and your propositions makes for a powerful mix, despite lean budgets and resource.

1.    Remember: you’re still dealing with people

The most important thing to remember is that, whomever your audience comprises of – b2b technology marketers and IT decision makers perhaps – you are always dealing with people. The distinction between this, and B2C, is that customers here will be focussed on their company’s objectives, rather than their personal needs.  So how do you best address these? By presenting what you do in a humanised way. Reading up on behavioural economics will stand you in good stead here.

2.    Invest in your data

Many b2b businesses rely on relationships throughout the organisation to deliver on their objectives. It is key that everyone has the appropriate access to customer data to understand how best to serve that customer. In b2b, customer service is your key differential in often crowded market places. Your data will unlock a great deal of insight.

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B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

Watch a VIDEO on paid, owned, earned content marketing trends from this research

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Worldwide Cloud IT Infrastructure Market Growth Expected to Accelerate to 21% in 2015, Driven by Public Cloud Datacenter Expansion

IDC

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, total cloud IT infrastructure spending (server, disk storage, and ethernet switch) will grow by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014.

Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion.

For the full year 2014, cloud IT infrastructure spending totaled $26.4 billion, up 18.7% year over year from $22.3 billion; private cloud spending was just under $10.0 billion, up 20.7% year over year, while public cloud spending was $16.5 billion, up 17.5% year over year.

For this second quarterly release of IDC’s Cloud IT market forecast, IDC has expanded its worldwide coverage to include detail for eight regions: Asia/Pacific (excluding Japan), Canada, Central & Eastern Europe, Japan, Latin America, Middle East & Africa, USA, and Western Europe. In 2015, Western Europe is expected to have the highest growth in cloud IT infrastructure spending at 32%, followed by Latin America (23%), Japan (22%), and the US (21%).

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Middle East Buyer Behavior

In the first part of IDG Connect Asks research series, we look at buyer behaviour in the Middle East. We surveyed 495 IT professionals in Middle Eastern countries: Turkey, UAE, Saudi Arabia, Qatar and Bahrain.  372 respondents were from the non-tech industry while the further 107 were from the tech industry.  Respondents were asked a multiple choice question; “When you participate in a purchase decision as part of a buying team which of the following phrases best describes your approach?”.

IDG Connect Buyer Behaviour Regional Research – Middle East

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