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Computerworld’s Data+ Event Features Strategies to Monetize Big Data Through Business Analytics

May 21st, 2013

IDG Enterprise

Speed Networking and Lightning Round Sessions Spotlight Sponsor Thought Leadership

May 21, 2013–Framingham, Mass.– IDG’s Computerworld—the IT media brand dedicated to providing peer perspective, IT leadership and business results—announcesData+, the world’s most authoritative conference on analyzing, predicting and monetizing big data. Data+, which evolved from the former BI & Analytics Perspectives Conference, will take place September 8-10, 2013 in Scottsdale, Arizona. Over the course of this two-day event, 250+ IT decision-makers and business leaders will connect with their peers and leading big data business and technology solution providers.

“As the data deluge of the enterprise grows ever broader and deeper, the need for predictive and advanced analytics has become one of the most pressing challenges companies of all sizes and industries are facing today,” said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. “At Computerworld’s Data+ conference, IT and business decision-makers will receive valuable insight on deploying a strategy designed to propel their business forward by monetizing one of their greatest assets, their data.”

For the full release click here

 

Categories: Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Infographic: Six Emerging Markets That Will Rival the US by 2017

May 20th, 2013

IDC/IDG Global Solutions

Join IDC and IDG Global Solutions on June 11, at the Hyatt Regency Santa Clara, to explore the opportunities afforded in today’s biggest tech play: Big Data, Mobility and the Cloud. Learn how to craft vertical, tech and segment specific go-to-market strategies, identify the most appropriate partners and the right steps needed to build an optimal channel ecosystem, and gain access to country specific analysts who can provide you with insights into local market opportunities.

To register and for more information on this event, click here.

FINAL Six Emerging Markets to Rival US Infographic: Six Emerging Markets That Will Rival the US by 2017

Categories: Tech Business & Marketing Events, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , ,

World Tech Update – 5/16/13

May 17th, 2013

IDG News Service

Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.

Categories: Tech Business & Marketing Video | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

IDG Research Survey Exposes Pent-Up Demand For Consumable Big Data To Make It Rapidly Actionable

May 17th, 2013

Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months

News release

PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.

More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.

Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.

For the full release click here

Categories: Tech Business & Marketing Video | Tags: , , , , , , , , , , , , , ,

10 transformation technologies from the 500

May 15th, 2013

Fortune

A look at the chips, devices, and software that will change the way people will live in the decades to come.

#1 Google Glass

For a product that’s not widely available yet, Google Glass has generated an incredible amount of buzz. It’s not hard to see why. The augmented reality eyeglasses, which project images onto a lense, represent a major step forward in computing, much in the same way the iPad made tablets a common household item. When it arrives later this year, users will be able to snap photos, record video, and otherwise enhance their surroundings, from offering on-the-fly directions superimposed onto the road or reviews for a restaurant someone is looking at.

Continue reading… 

Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Smartphones and Tablets, Though Mobile, Require Separate Ad Approach

May 15th, 2013

MediaPost

According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers interact with businesses, making an understanding of the trends, strengths, and weaknesses of both tablets and smartphones important in serving mobile customers. Another perspective in the ongoing and growing interest in mobile marketing and advertising. In just three years, says the report, tablets have overtaken smartphones in the amount of traffic they drive.

Tablet versus smartphone growth

•           Globally, websites are getting more traffic from tablets  than smartphones

•           Internet users view 70% more pages per visit when  browsing on a tablet vs. a smartphone

•           While tablet and smartphone consumers are both mobile users tablet users actually behave more like PC users in the way they  browse and engage

Read more… 

Categories: Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Which Social Network is Best for B2B Marketing?

May 14th, 2013

Search Engine Watch

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

The Keys to Social B2B Victory

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.

The online brand that will be delivered in social must align with a B2B organization’s brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number of factors including:

Continue reading… 

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , ,

World Tech Update – 5/9/13

May 13th, 2013

IDG News Service

Coming up on WTU this week Sony bounces back, Intel debuts new chip architecture and a solar plane sets off on a historic journey.

Categories: Tech Business & Marketing Video | Tags: , , , , , , , , , , , , , , , , , , ,

Study Shows Native Ads Outperform Banners…Mostly

May 7th, 2013


Forbes

There¹s an awful lot of excitement in the digital publishing world around native advertising and a lot of new marketing dollars being spent on ads that blend seamlessly with or mimic the forms of content. What there¹s not an awful lot of is proof that native ads actually do what they¹re supposed to do, or even consensus on exactly what that is. A new study by Sharethrough and the IPG Media Lab provides some of the former while raising new questions about the latter.

The study surveyed 4,770 consumers on their responses to native ad formats, with 200 of the participants agreeing to have their eye movements tracked as they looked at different arrangements of ads and content. The results overwhelmingly backed up the central contention of companies like Sharethrough, which helps publishers push their native ads across different platforms: that readers are more likely to pay attention to marketing messages that resemble the content around them.

³As far as we could tell from all the things we measured, it was pretty much an equivalent level of engagement for content and native ads,² says Chris Schreiber, VP of marketing and communications at Sharethrough.

To quantify that, study subjects were 25% more likely to look at a native ad than they were at a banner, and they looked at them 53% more frequently, checking them out 4.1 times per session on average, versus 2.7% for banners.

The only metric in which banners significantly outperformed native ads was in brand recall, where they enjoyed a 38% to 25% advantage. Schreiber says the study authors weren¹t surprised ³because, if you think about it, a banner ad is just a big logo, typically.²

Read more… 

Categories: Advertising & Marketing Research, Digital Media Research | Tags: , , , , , , , , , , , , , , , ,