Upcoming Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

Google looks to push Glass into the enterprise

Computerworld

Google is looking to push its wearable computer Glass into the enterprise.

With the Glass at Work program, Google is trying to make it easier forcompanies to begin using the wearable computers for their business.

“In the last year we’ve seen our Explorers use Glass in really inspiring and practical day-to-day ways,” the Google Glass team wrote on its Google+ page. “Something we’ve also noticed and are very excited about is how Explorers are using Glass to drive their businesses forward.”

The Washington Capitals, Washington D.C.’s hockey team, has already been working with fans who use Glass, Google noted. The Capitals partnered up with APX Labs to create a Glass app that allows the team’s fans to see real-time stats, instant replays and different camera angles.

The hockey team may be a good example of how businesses can take advantage of Glass, or any upcoming wearable, according to Patrick Moorhead, an analyst with Moor Insights & Strategy.

“My contention has always been that wearables are a best fit for vertical applications,” he said. “I think this is good news and I think companies will use this program. It is Glass’ best shot so far at an ecosystem. In these vertical usage models, it’s more about getting the job done versus looking cool to your friends.”

Moorhead also noted that with Google trying to push Glass into the enterprise, it might signal the company’s realization that building out a horizontal platform will be more difficult than once thought.

Read more…

The rise of mobile apps and the decline of the open web — a threat or an over-reaction?

Gigaom

As the use of mobile devices continues to climb, the use of dedicated apps is also increasing — but is this a natural evolution, or should we be worried about apps winning and the open web losing? Chris Dixon, a partner with venture-capital firm Andreessen Horowitz, argues in a recent blog post that we should be concerned, because it is creating a future in which the web becomes a “niche product,” and the dominant environment is one of proprietary walled gardens run by a couple of web giants — and that this is bad for innovation.

Dixon’s evidence consists in part of two recent charts: one is from the web analytics company comScore, and shows that mobile usage has overtaken desktop usage — an event that occurred in January of this year. The second chart is from Flurry, which tracks app usage, and it shows that apps account for the vast majority of time spent vs. the mobile web, an amount that Flurry says is still growing. I’ve combined the two charts into one (somewhat ugly) graphic below:

If apps are winning, is the web losing?

The implication of all this is obvious, says Dixon. Mobile is the future, and what wins on mobile will win the internet — and “right now, apps are winning and the web is losing.” Not only that, but Dixon argues that the problem is likely to get worse, as more companies realize that an app gives them much more control over the user experience than a website. And with less and less investment in making the web experience better on mobile, it will continue to deteriorate, which in turn will push users even further towards the use of apps.

Continue reading…

IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

IDC PMS4colorversion 1 IDC’s New Buyer Technology Spending Forecast; Business Technology Spending Market will Reach $330.4 billion by 2017

Framingham, MA – April 8, 2014 – International Data Corporation (IDC) today announced a new report, “United States Technology Buyer Forecast by Vertical: 2012 to 2017,” (Document # 247588) which  examines technology spending by 12 buying segments and how this new technology purchasing behavior differs by 15 vertical industries. According to the new report, the business technology spending market will grow at 6.9% 5 year CAGR from $236.6 billion in 2012 to $330.7 billion by 2017, while enterprise IT grows slowly at a 1.9% 5 year CAGR from $213.0 billion to 233.5 billion over the same forecast period.

  • ClicktoTweet, “Business funded technology  is expected to reach $275.2 b in 2014, accounting for 55% of total United States technology spending”

The new forecast quantifies how much money business areas including Accounting / Finance / Billing, Customer Service, Engineering, Architecture & Research, Human Resources, Industry Specific Operations, IT, Legal, Marketing, Other Horizontal Operations, Sales, Security and Risk and Supply Chain Management are spending on technology, and how this new paradigm differs by industry.  Key findings include:

  • Business funded technology is expected to reach $275.2 billion in 2014, accounting for 55% of total technology spending.  Industry specific operation is the largest business line, capturing approximately 45% of total business funded technology in 2014
  • Enterprise IT spending is growing only at a 1.8% 5 year CAGR, far below the overall 5 year technology CAGR of 4.6%. Only healthcare enterprise IT is growing faster (than overall technology spending.
  • Marketing is the fastest growing functional area, growing at a 5 year CAGR of 9.5%, reaching nearly $26 billion by 2017. The marketing function within the Communications and Media industry will spend the most on marketing in 2014, with the retail  vertical growing the fastest over the forecast period (11.2% 5 year CAGR).

Continue reading…

IT Spending by UAE Businesses to Top $4.6 Billion in 2014

IDC PMS4colorversion 1 IT Spending by UAE Businesses to Top $4.6 Billion in 2014

Business IT spending in the UAE is expected to increase 8.3% year on year in 2014 to total $4.63 billion, according to the latest figures released today by International Data Corporation. Referencing its recently released United Arab Emirates Vertical Markets 2013–2017 IT Spending Forecast (IDC#ZV11V), IDC anticipates healthy growth over the 2013–2017 forecast period as the governments of Abu Dhabi and Dubai continue to spend on upgrading the country’s infrastructure.

The public sector, which includes government, education, and healthcare organizations, will account for most of the business IT spending in 2014. Organizations in this vertical are predicted to invest $1.12 billion in IT and account for 24.3% of the spending, driven primarily by government-led initiatives to bring more public services to online and mobile platforms. Government-backed projects to increase the use of ICT in educational institutions, together with regulations in the healthcare sector that mandate a reduction in paper-based processes, are other major factors driving IT spending in this sector.

‘Combined Finance’ is the second-biggest vertical in the UAE with respect to business IT spending. Organizations in this vertical, which includes banking, insurance, and securities services providers, are predicted to invest $719.77 million in IT in 2014. The rapid expansion of branch and ATM networks, investments in online and mobile banking channels, and the need for better regulatory compliance are the primary drivers of ICT investments in the banking sector.

Consumer IT spending in the UAE is expected to account for 30.5% of total IT spending in 2014, though it will contract 8.4% year on year. This decrease in spending is a result of the stagnating PC market, which is being cannibalized by the growing demand for tablets.

Continue reading… 

Macworld innovation through the years

SF Gate

The 30th San Francisco edition of Macworldopens Thursday with a showcase of startups that organizers not surprisingly tout as the next game changers in technology.

But predicting the future is always easier in hindsight:

“The machine uses an experimental pointing device called a ‘mouse.’ There is no evidence that people actually want to use these things,”San Francisco Examiner columnist John Dvorak wrote in a column published in 1984 by the then-jointly produced Sunday Examiner & Chronicle.

To his credit, Dvorak correctly predicted numerous reasons the original Macintosh wouldn’t be as big a hit as Apple hoped. But we now know the mouse revolutionized personal computing.

Macworld itself has transformed several times since January 1985, when that first show drew 100 exhibitors and thousands of Apple fans to Brooks Hall. At the height of its popularity, there were two annual Macworld shows, including one on the East Coast.

Center of universe

But San Francisco has remained the center of Macworld’s universe.

The legendary Chronicle columnist Herb Caen described a swanky preshow party at the St. Francis Hotel thrown by David Bunnell, then chairman of PC World Communications, publisher of Macworld magazine and sponsor of the show.

Read more…

App use dominates mobile browser use, but what does that mean for news content?

Poynter

The latest report from Flurry shows mobile users are spending the vast majority of their time with mobile apps, not with mobile Web browsers. So far in 2014, iOS and Android users have spent 86 percent of time with their devices using apps, up from 80 percent in 2013.

That certainly reflects how airlines, food delivery services, ride-sharing startups, and of course Facebook have embraced native apps over the mobile Web, to the delight of users. But the takeaway might be different for news organizations, whose apps still account for a rather small slice of time spent on mobile.

In January, Flurry reported that overall mobile use grew 115 percent in 2013, while the news and magazines category grew just 31 percent.

Cory Bergman of Breaking News has argued that news organizations need to offer apps with real utility in order to capture a bigger slice of the pie. As hewrote for Poynter, “simply extending a news organization’s current coverage into mobile isn’t enough.”

The value of apps like Breaking News and Circa, which aggregate information from all kinds of news sites and make use of push notifications on mobile devices, is that they offer features beyond what mobile websites do. That’s not the case for lots of other native news apps that merely mimic the Web experience.

But what’s interesting about many of the news apps that solve problems — Breaking News with its customizable alerts, Facebook Paper with its news-reading capabilities, and The New York Times’ forthcoming NYT Now with links to outside news sources — is that they are still deeply integrated with the Web. They connect users to Web content.

Continue reading…

World Tech Update- April 10, 2014

IDG News Service

Coming up on WTU this week Microsoft ends support for Windows XP, Sony debuts a 4K point-and-shoot and we check out robots in Silicon Valley.

 

The Difference Between Google, Facebook And Microsoft Summed Up In Two Words: Augmentation Or Immersion

SF Gate

Over the last week the question of why Facebook would spend $2 billion buying Oculus Rift, a maker of virtual reality headsets has been asked repeatedly. In a world where wearable technology is generally seen as the next big thing, a pair of rather large VR goggles appears to run opposite to the approach taken by Google GOOG -2.94% and more recently Microsoft MSFT -2.15%.

Simply put, Google has taken a much more contextual approach to how it believes you and I will consume its services. It’s a strategy that sees a combination of ubiquitous mobile phones, wearable technology and globally available Internet, built upon a collection of web connected things. These things include Nest, a web connected Thermostat, Google Glass, a wearable heads up display of information and recently its  announcement of Android Wear, a version of the popular mobile OS tailored specifically for wearable tech products.  Adding to the mix are some of its ambitious R&D efforts like “Project Loon” which looks to use a global network of high-altitude balloons to connect people in rural and remote areas who have no Internet access.

Through these activities it seems Google’s strategy is to create contextual elements that augments your existing reality with data specifically tailored to you as you live your life. Or in other words, they are not looking to immerse you its world, so much as to help adapt and improve your existing world by adding to it. Combined with Google Now it’s a strategy that tries to anticipate what you need to know before you ask or even know what to ask.

Read more…

Yahoo reportedly launching YouTube rival

Computerworld

Reports are circulating that Yahoo is looking to launch a video site that would go up against Google’s behemoth YouTube.

The rumors largely stem from a Re/Code report late last week that cited anonymous sources saying Yahoo is looking to not only launch a YouTube competitor in the next few months but also is trying to pluck some of the video-sharing site’s stars and favorite networks.

A Yahoo spokeswoman declined to comment on the report.

However, Yahoo, and its CEO Marissa Mayer, have been trying to gain some traction in the online world, pulling the company back to the top where it started years ago. Yahoo was once an Internet pioneer but the years, and competitors like Google and Facebook, pushed the company back into the shadows.

Mayer, who was a top executive at Google before coming to Yahoo, wants to turn that slide around. Grabbing some of the audience from YouTube would be a huge step in making that happen.

“If Yahoo wants to be at the center of people’s entertainment, they need a video service,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “YouTube is a free-for-all video service from cat videos to trailers to real content. Yahoo has a chance to provide less, but better content.”

Earlier this month, Mayer, speaking at the annual 4As conference, said she is focusing the company’s time and money on search, mail, mobile, social media and video.

There have been earlier signs that Yahoo wants to step up its presence in video. Last May, reports circulated that Yahoo was in talks to acquire Hulu, a video site known for streaming TV shows and movies, for as much as $800 million. The purchase never came through as Hulu’s owners canceled plans to sell the company.

Continue reading…

BUILD 2014 reveals the cloud side of Nadella’s Microsoft

CITEworld

Satya Nadella’s Microsoft is all about “mobile and the cloud,” a more nuanced view of what it means to be a devices and services business. So if day one of its BUILD developer conference was all about the mobile, it’s not surprising that day two was all about the cloud — with Cloud and Server chief Scott Guthrie making 44 separate announcements about Azure in the course of his keynote.

Microsoft’s Azure cloud service has been the driver for much of the company’s recent innovation, with its mix of infrastructure and platform features. Working with Azure has meant working with its web portal every time you wanted to create new virtual machines. Microsoft is streamlining the process for developers, so you can now create a virtual machine straight from Visual Studio. You can also manage your existing VMs, and even remotely debug apps running across devices and the cloud.

Increased automation makes Azure, and the cloud as a whole, more palatable to IT departments. With support for Puppet and Chef, you’re now able to automate configuration management across a flexible fabric of virtual servers. By adding open configuration management tooling to Azure Microsoft is making its cloud surprisingly portable — you can take those configurations and use the same tools to deploy them on other, competing, infrastructure-as-a-service (IaaS) clouds. Microsoft is also using its own tooling to simplify defining and provisioning virtual servers, with its PowerShell scripting environment now supporting a JSON-based template language that can be used to deploy not just servers and applications, but also the low level connections that form the foundations of a cloud application.

Azure’s web platform is perhaps the most visible element of its Platform as a Service (Paas) aspect. It’s now able to autoscale web sites, helping your apps keep online as loads fluctuate. There’s also support for a new Webjobs role, which offloads work to background threads running in any supported language, and tools for handling traffic across Azure’s global network of data centers. You can now also use Azure as a development platform for web applications, with private staging sites that can be swapped for live sites at a click of a button.

Continue reading…