Upcoming Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

advertising-marketing

Subscribe To Latest Posts
Subscribe

B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

 CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

IDG Enterprise’s 2015 Big Data and Analytics research highlights momentum behind big data deployment, investments areas and challenges

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analytics research, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.

Big Data – A Year Later
Deployment of data-driven projects has increased by 125% in the past year (Click to Tweet), with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%) (View Infographic).

In 2014, with big data showing the potential to create cross-function business opportunities, CEOs were the leading supporter of data-driven initiatives and CIOs were taking the strategic lead. Today, the CEO is still involved however, many individuals collaborate during the decision process, including the CIO (52%), CEO (43%), IT/networking staff (37%), CFO (36%), and IT steering committee (35%). At the end of the day, the CIO still takes the strategic lead and is in charge of data-driven decisions. Even with the CEO’s support, organizations are facing challenges with their big data initiatives, from limited budget (47%), to legacy issues (40%), and limited skilled employees that can analyze data (38%).

“Big data and analytics continues to be a priority and a growth area for organizations. CIOs are deploying data-driven tools that help advance the business through strategic and timely decision-making,” said Brian Glynn, chief revenue officer of IDG Enterprise. “As deployment moves towards mainstream, tech vendors have the opportunity to elevate their customers’ initiatives and potentially alleviate organizational and staffing challenges by providing solutions that integrate into legacy systems and provide an ease of use.”

Continue reading… 

2015 Big Data and Analytics Survey

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Marketing Land

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015, just ten years later.

Online advertising is a natural choice for modern businesses, but after the decline of the banner ad, businesses began searching for alternatives. Paid search is a great online advertising medium for driving visitors to your website based on user intent (i.e. their search query). But what if there are no identifiable (or affordable) keywords you can bid on to drive traffic? And what about those businesses that want to create brand awareness rather than capturing user intent?

Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.

Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices.

Advanced Targeting Options

Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.

These advanced targeting options increase your ad’s relevance to your users and provide a level of personalization that is not achievable on other advertising channels. Here are four such advanced targeting options:

  • Interest targeting: Reach specific audiences by looking at their self-reported interests, activities, skills, pages/users they have engaged with, etc. Interest targeting is often related to keyword targeting, so some platforms will allow you to enter both. Interests can be as general as an industry (e.g. automotive industry) or as specific as a product (e.g. convertibles). Offered by: Facebook, Twitter, LinkedIn (under “Skill”), Pinterest.

Read More… 

Reuters Is The Latest News Organization To Get Blocked In China

TechCrunch

Reuters has joined Bloomberg, the New York Times and the Wall Street Journal in being blocked in China. Reuters itself reported that its website is not reachable in the country as of today.

The organization said it has suffered partial censorship in China in the past, but this time its English and Chinese sites are both affected. That’s verified by data from internet monitoring site Great Fire.

“Reuters is committed to practicing fair and accurate journalism worldwide. We recognize the great importance of news about China to all our customers, and we hope that our sites will be restored in China soon,” Reuters said in a statement.

The reason for the block is not clear. China’s internet censorship organ often blocks new sites and services without warning, but in cases of media it often follows controversial stories. That was the case for past restrictions imposed on The Guardian,New York Times and Bloomberg — each of which published political exposes prior to being blocked. However Reuters hasn’t recently put out stories that obviously raise red flags or cover sensitive topics.

In related news in China, Great Fire itself has been under fire from a strong DDoS attack over the past few days targeting sites that it mirrors in order to avoid censorship. The organization is being served 2.6 billion requests per hour, that’s hoicked the hosting fees up to $30,000 per day, prompting it to go public with a plea for help.

Read More…

How Important Is Mobile, Anyway?

SocialMediaToday

Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”

If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and demote those pages in the search results for mobile queries. Google plans to roll this out April, 21 2015.

They’ve even provided a tool to test how mobile friendly your website is. Note that they’re apparently working out some kinks so make sure you read this post before testing.

WHAT IS MOBILE OPTIMIZATION?

Optimizing a website for mobile users can mean implementing techniques like responsive design. But adding in some responsive breakpoints for tablets and mobile devices isn’t all it takes.

And sometimes responsive might not be the best approach. There are times when a mobile-only page or website makes more sense. Measurable SEO Founder Chuck Price weighs the pros and cons of mobile-only and responsive design in this useful post.

Whether responsive or mobile-only, you’ll want to factor in speed and usability when optimizing for mobile…

SPEED

Your site speed depends of the server where its hosted and the files the user is required to download. I would recommend hosting your site on a virtual dedicated server or similar. You will pay more for this but its worth it.

Hosting on a shared server where you pay $10 a year for a service pitched by a race car driver is less than ideal. A shared server is one server with a bunch of other sites sharing the server’s resources. The low cost host will load these to capacity for maximum profit. This will slow server speed as more websites are being access – eating up resources.

Read more tips here… 

As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)

Google Says Millennial Influence on the Rise in B2B Buying

AdAge

Millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward BrownDigital.

According to the study, 46% of potential buyers researching b-to-b products are millennials today, up from 27% in 2012. They’re now the biggest generational group researching b-to-b products for potential purchase. “We saw a big shift in a two-year time span in the number of millennials that are in the b-to-b purchase path,” said Mike Miller, Google’s director of business and industrial markets.

 Google Says Millennial Influence on the Rise in B2B Buying

The data comes from more than 3,000 interviews conducted in 2014 and Millward Brown’s multi-million person panel of internet users who allow the collection of their browsing behavior. Mr. Miller said he believes millennial influence is growing as the baby boomer generation moves toward retirement age. He also cited overall economic growth as a factor bringing more millennials into b-to-b businesses.

Digital Signals
Google also studied the digital behaviors of those participating in b-to-b buying decisions and found a big shift in mobile usage. Thirty-four percent of people involved in the b-to-b buying decisions in 2014 used their mobile devices across each stage of the purchase. In 2012, the number was 18%. Mr. Miller said he believes the increase indicates more b-to-b marketers are buying on mobile devices, as opposed to just researching there.

Continue Reading… 

Millennials Are Ready To Take Over

Goldman Sachs

The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge.

Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents.

Check out a sneak peak of the this great infographic and click to take a full look!

Screen Shot 2015 03 19 at 12.33.52 PM Millennials Are Ready To Take Over

 

Read More… 

Getting Maximum Value from Data Marketing

IDG Connect 0811 Getting Maximum Value from Data Marketing

A social media expert with over 15 years’ experience in digital, Christian works with some of the biggest platforms and programmes on TV, taking social media data and making it into relevant, interesting and engaging content. He currently works at performance marketing agency Albion Cell, delivering data-driven social media strategies for clients including King.com, Jose Cuervo and Ubuntu.

Marketers are often unduly daunted by the prospect of big data, possibly because the sky really is the limit when it comes to what can be done and how much can be collected. There is also a problem in that despite it being a ‘hot topic’ for so long, most businesses still aren’t leveraging new data technologies and techniques nearly enough.

Data presents an enormous opportunity to better understand your customers and their purchase behaviour, and then hone your marketing based on these insights.

Even if you are planning to outsource your data efforts to a consultant or agency, it’s a good idea for any marketer to have a basic, practical understanding of the key aspects involved. The more intelligently targeted your marketing is, the more efficient it will be.

1) Choose the right data storage for your business

There are effectively two types of data storage: on-premise or off-premise. While off-premise is more cost effective (and used successfully by online-only businesses like ASOS and Amazon, which have been able to create their systems from scratch entirely in the cloud), there are always issues of access and privacy or security. On-premise is more expensive due to high server costs, but gives businesses full control over the data – banks, for example, use data warehouses to minimise risk. When you’re deciding which system to use, consider your priorities and choose accordingly.

It should be noted that some businesses do a hybrid approach, but the challenge here comes when you want to combine your cloud data with any on-premise data to do deeper, more thorough marketing. Lloyds Bank has successfully built a very sophisticated hybrid system but there currently isn’t a way of combining on and off-premise data very easily or efficiently.

2) Only store what you need

The key point you should think about is what, from the enormous volumes of data you can collect, you actually need to collect and store. If you store only the relevant data you can be far more efficient.

Read More Here…

Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

IDC PMS4colorversion 1 Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

How are vendors, IT enterprises, and investors making decisions with 3rd Platform technologies? Since 2012, M&A deals have been skyrocketing in both deal volume and value. In 2014, total IT disclosed deal volume jumped to $476 billion and had almost 1,300 deals associated with cloud, mobile, social, and big data technologies.

IDC’s Vendor Watch Service provides expert guidance on smaller, private tech vendors before they hit the public radar.

Click here to watch IDC Tech Talk videos: https://www.youtube.com/user/IDCTechTalk

IDC’s TechTalk highlights the latest industry trends for IT Executives, brought to you by IDC’s leading analysts. Browse topics from Cloud Computing, Mobility, Social Business, Big Data and more