Upcoming Events
No Events


Subscribe To Latest Posts

TechHive Fuels Up on Car Tech Coverage through Partnership with Edmunds.com

News release

The consumer tech site, from the publisher of PCWorld and Macworld, forges a partnership with car-shopping resource Edmunds.com to expand car tech coverage

SAN FRANCISCO — TechHive, the newest consumer tech media brand from IDG, has struck a partnership with popular car-shopping resource Edmunds.com to expand its car tech coverage and help its audience find their automotive sweet spot.

“Automakers realize that today’s drivers want cars that work well with their personal technology,” notes Jason Snell, SVP, Editorial Director for IDG Consumer & SMB, the division that manages TechHive. “As important as smartphones, tablets, and always-on Internet connections have become to all of us, it’s become far more important for our cars to fit into our digital lives.”

With the unique, collaborative editorial partnership, Edmunds.com will bring their auto tech expertise directly to TechHive’s audience to help them get the most out of their devices. TechHive editors will bring their consumer tech expertise to the Edmunds.com audience of car shoppers to help them make the best tech choices. Content produced together will appear on both TechHive.com and Edmunds.com as it’s created, with the first feature length story, Best Tech-Friendly Cars of 2013, slated for this spring.

 For the full release click here

Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program

BtoB SMMA 548x95 B Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program


NEW YORK & FRAMINGHAM, Mass.–(BUSINESS WIRE)–BtoB and IDG–two leading publishers serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing programs in seven categories. Entries from marketers and agencies are due by February 18 at www.btobonline.com/socialawards. IDG Strategic Marketing Services (SMS) is the lead sponsor for the second consecutive year.

“We’ve moved rapidly from a trial phase to innovative programs built around the social web”

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Social Media Integrated Campaign (across more than one social channel). The entry fee is either $40 or $50 depending on the number of submissions.

BtoB editors will select a winner and runner-up from each category that will be identified in the April 4 issue of BtoB and at www.btobonline.com. The editors will also nominate their favorite entries for People’s Choice awards and online voters will select a top tech and non-tech program. People’s Choice public voting will run from April 4 to April 15. Read more