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Internetweek New York

 05/20/2013 - 05/27/2013 New York City NY

OMMA Social & OMMA Video

 05/20/2013 New York City NY

Marketing + Technology: Ad Age and BtoB Conference

 05/20/2013 New York NY

OMMA Video

 05/21/2013 New York City NY

OMMA Data Driven Marketing

 05/23/2013 New York City NY

2013 Cause Marketing Forum Annual Conference

 05/29/2013 Chicago IL

CMO Strategy Summit

 06/04/2013 San Francisco CA

The Corporate Social Media Summit

 06/12/2013 - 06/13/2013 New York City NY

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

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CIOs and CMOs Must Collaborate for Business Results

May 1st, 2013

CIO Press Release

Research Conducted by CIO Highlights CIO/CMO Relationship Gaps and Misconceptions to Be Addressed at CIO/CMO Agenda Event

FRAMINGHAM, MA–(Marketwired – Apr 30, 2013) - CIO‘s 2013 CIO/CMO Partnership survey digs into the CIO/CMO relationship from how these executives view each other, to future IT spending. Overall, the results stress that CIOs and CMOs must work together now to ensure investments for automating marketing align with enterprise architecture for maximum business results. The growing need for collaboration and alignment between the CIO and CMO for technology solution adoption — highlighted in the survey — has sparked the launch of the CIO/CMO Agenda event, produced by CIO in partnership with The CMO Club.

CIO and CMO Perceptions
The majority of CIOs and CMOs (82% and 77% respectively) describe their relationship with the other as excellent/good and 40% of CIOs and 27% of CMOs believe that the relationship will continue to improve over the next year. One reason for this positive view of the relationship is that respondents most often characterized each other as a consultant or strategic player in technology decisions. However, 14% of CMOs see CIOs as a road block and an additional 19% view CIOs as a risk assessor. One-quarter of CIOs view CMOs as a rogue player (view chart). Adoption of cloud solutions without IT’s approval was also highlighted in IDG Enterprise’s CITE research, including employee use of consumer services (41%) and file sharing tools (31%). To benefit the enterprise, CIOs and CMOs believe that collaboration, agility, innovation, customer insight and influence with the CEO are key to developing a closer relationship, which is necessary for results.

Continue reading… 

Categories: Advertising & Marketing Blog, Digital Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , , , , , ,

The Most Important Marketing Metrics

February 7th, 2013

b2b marketing insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO?

Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds.

While we all want a shinyreal-time marketing dashboard running on a wall of flat screens, let’s consider why the metrics themselves are important.

Which metrics you chose to run your business and to report to your CEO is important because this will determine the size of your budget, the stability of your job and the influence your team will have on the strategy of the organization.

Marketing Metrics Keep Marketing Accountable

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. But there is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year.

Continue reading… 

Categories: Advertising & Marketing Blog | Tags: , , , , , , , , , , ,

Only 18 percent of CEOs use social media—but why?

February 6th, 2013

Ragan.com

The big boys and girls still aren’t playing on the online playground, a Weber Shandwick report says, but the reasons for their reluctance remain murky.

Social networking, when done well, can be an extremely powerful marketing and sales tool for businesses of any size. It can put a human face on a company. It can establish thought leadership. It can be a great way to understand and serve the interests of your customers (and potential customers). That’s why a recent report from Weber Shandwick, the global public relations firm, was so stunning. The Weber Shandwick team looked into the social media activities of the CEOs from the top 50 companies listed in the Fortune Global 500 rankings, measuring everything from participation in social networks to inclusion of the CEO on the company website.

Their report, Socializing Your CEO II, included key findings, including the fact that only 18 percent of the CEOs studied participated on social networks and not one of them had a company-affiliated blog.

Among their other findings:

Continue reading… 

Categories: Social Media Blog, Social Media Research | Tags: , , , , , , , , , , , , , , , , ,

Matthew Yorke Promoted to CEO of IDG Global Solutions

December 11th, 2012

Business Wire

Yorke Leads Group Serving Many of the Media Company’s Largest Technology Clients

IDG Communications CEO Bob Carrigan has named Matthew Yorke, CEO, IDG Global Solutions (IGS) after Yorke brought together two sales and services groups to create one, new organization to serve clients worldwide. Yorke had been president of IGS since 2010 and also served as president of IDG Strategic Marketing Services (SMS).

Matthew Yorke has been promoted to CEO, IDG Global Solutions (IGS) based in Framingham, Massachusetts. IGS provides media and marketing services for technology companies worldwide. (Photo: Business Wire)

IGS is a sales and service organization that has developed award-winning marketing programs for some of IDG‘s largest technology customers worldwide, including Microsoft, IBM, Dell, Avaya, Citrix, and Cisco. In announcing his promotion, Carrigan said, “Matt has brought together two of IDG Communicationsmost important sales and service organizations, SMS and IGS, as they combined to grow revenues 24% from 2011 to 2012. Under Matt’s leadership, IGS has become one of the company’s largest revenue producing business units.”

Yorke joined IDG in the United Kingdom in 1999 and moved to the US five years later to become an executive in IDG Corporate Sales. “I am fortunate to be leading a team of talented professionals who have done extraordinary work for clients seeking creative branding and demand generation programs in the US, Europe, Asia, China, Australia, and the Middle East,” said Yorke. “In recent years the demand by tech marketers for innovative campaigns across online, print, and events has soared. Marketing services for paid, owned, and earned media have transformed our clients and IDG.” In the past year, four organizations–the Web Marketing Association, Webbys, Wharton Social Media Leadership Awards, and Interactive Media Awards–have recognized IDG for its work on behalf of its clients Avaya, Dell, and HP.

Yorke also represents IDG on the Google Publishers Advisory Board. In recent years, he was named to the Folio: 40 for C-level visionaries, chosen by Media Business as one of its Business Publishing Executive Innovators, made Media Business’ Who’s Who list, and was recognized as a Social Media Superstar by Media Industry Newsletter (Min).

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications‘ global media brands include CFOworld, ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive and TechWorld(R). IDG‘s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG‘s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

Categories: Tech Business & Marketing News | Tags: , , , , , , , , , , , ,

Ad Execs See Opportunity In iPhone 5

September 12th, 2012

MediaPost

The subject of endless speculation finally arrived Wednesday with the unveiling of the iPhone 5 at a ritual Apple event in San Francisco, led by CEO Tim Cook. As expected, the company rolled out its signature device with a larger display, improved camera and 4G LTE networking all wrapped in a thinner body of aluminum and glass.
Given the months of rumors and leaks ricocheting around the blogosphere leading up to today, there were few surprises left as to what the latest iPhone would offer. There was no novel addition like Siri in the iPhone 4S or controversial new design feature like the external antenna. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. Forrester analyst Charles Golvin noted that competitors like HTC and Nokia already offer some of the features Apple debuted Wednesday, like those for imaging. “But Apple still outpaces the competition when it comes to the entire package — the new iPhone unites significant improvements in industrial design, imaging, audio and connectivity, along with the wealth of new capabilities that iOS6 enables,” he wrote in a blog post today.

Read more… 

Categories: Mobile Blog, Mobile News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Report: Media Chiefs Most Bullish On Mobile, Less So On Social

September 12th, 2012

MediaPost

Asked what the biggest “drivers of growth” in media content consumption over the next three years will be, CEOs of the world’s biggest media companies unanimously cited mobile devices, including tablets, according to a new study from Ernst & Young.

Continue reading… 

Categories: Mobile Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , ,

Marketing Is Dead

August 9th, 2012

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Read more… 

Categories: Advertising & Marketing Blog, Digital Media Blog | Tags: , , , , , , , , , , , , , , , , ,

Fear Of Missing Out Drives Social Media Use

August 7th, 2012

MediaPost

According to the State of Social Media study, recently released by Harris Interactive and MyLife, 62% of adults who are currently a member of more than one social networking site, say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). The findings also indicate that nearly 40% would rather undertake unpleasant or potentially painful activities before they would give up their social networking profiles. Jeff Tinsley, CEO of My Life, concludes that “… consumers are bombarded with so much information online… (that) anxiety around missing out has shifted to digital lives (reliance on social networks)… many people would rather run a marathon or spend a night in jail than give up their Facebook or Twitter account…”

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Categories: Social Media Blog, Social Media News, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , ,

Reinventing the CMO

August 6th, 2012

ClickZ

The marketer’s rise into the C-suite has been an uphill climb. Over the past decade or two, the role of “Chief Marketing Officer” in senior management has been hindered by persistent questions about the value of marketing and how to better manage the investments.

It’s no surprise then that in a recent report, 80 percent of CEOs say they’re not satisfied with the work done by marketers – while in comparison, 90 percent of the CEOs value and trust the work of CFOs and CIOs. More specifically, CEOs have serious concerns about the ability of CMOs to measure and drive return on investment (ROI) of marketing programs. And CMOs acknowledge the problem, with 57 percent reporting that they don’t base their marketing budgets on any ROI analysis. Is it any wonder that the average tenure of a CMO has dropped to an all-time low average of 12 months?

But there is hope. The path to CMO redemption is grabbing hold of a data-driven, ROI strategy.

Continue more… 

Categories: Advertising & Marketing Blog, Advertising & Marketing Research | Tags: , , , , , , , , , , , , ,

Making a case for HTML5 investment

June 26th, 2012

eMedia Vitals

HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it. At last week’s MPA Digital: Technology conference in New York, media executives and vendors discussed HTML5’s potential and some of the early lessons they’re learning from their HTML5 projects. The consensus: HTML5 enables publishers to maximize resources as content distribution expands across an ever-expanding variety of tablets and smartphones. HTML5 also provides investment protection against future devices in a mobile market that is still forming.

Some publishers are already re-building their digital foundations around HTML5, having justified that responsive design and web apps are more cost-effective than native, device-specific apps. “Finding iOS programmers can be expensive,” said Don Peschke, CEO of August Home Publishing, which is transitioning its portfolio of woodworking, garden, cooking and home improvement websites to HTML5.

Executives added several other reasons to begin making the transition to HTML5, including:

Less code. A common code base for web and mobile environments will reduce the amount of code that developers need to maintain, thereby decreasing the chances of errors that lead to broken links or other negative user experiences. IDG’s Consumer & SMB group, for example, is consolidating its PCWorld.com,Macworld.com and new TechHive.com websites around a common HTML5 code base – which Chief Technology Officer Aaron Jones estimates will be about 20% the size of the existing code base just for PCWorld.com.

Continue reading…

Categories: Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , ,