World Tech Update Video- 3/21/13
IDG News Service
Coming up on WTU Samsung’s Galaxy S4 incorporates new gesture controls, Apple CEO Tim Cook’s approval rating drops and Google Keep offers virtual sticky notes.
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80 percent of CEOs ‘don’t trust’ marketers’ work
ragan.com
The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge?
Though research shows that 80 percent of CEOs now distrust the value of marketing work, a recent survey also found that less than one-third of B2B companies properly measure ROI for marketing activity.
A significant body of research, collated in an infographic by marketing automation company Eloqua, indicates that there is a gap between the expectations of corporate management and the practices of marketing departments.
CEOs expect measurable marketing results
There is a significant level of concern at board level that marketing needs to be more accountable, as this Fournaise Group study of CEOs found:
43% of B2B CEOs of Never Consider Social Media in Decisions
Social Media B2B
As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group, CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions. This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies.
HTML5 technology spurs ‘write once, publish many’ model
Media Business
The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able to deliver content on most Web-enabled devices, is designed to make online content easier to distribute and more interactive.
“You don’t have to have one set of developers doing stuff on a computer and another set doing it for iOS,” said Don Peschke, CEO of August Home Publishing, who moderated a panel discussion on how publishers are building successful HTML5 programs.
CEOs Point To Tech As Most Disruptive External Force
Marketing Charts
Forget globalization, geopolitics, even the economy. The majority of CEOs believe that the external force that will have the greatest impact on their organizations over the next 3-5 years is technological change, according to an IBM survey Please login or create an account in order to access this content. of more than 1700 CEOs globally, released in May 2012. 71% cited technology factors as critical, putting it at the top of the list, slightly ahead of people skills (69%), market factors (68%), and other broad issues such as macro-economic factors, regulatory concerns, and globalization. In years past, market factors had been the steady favorite, while technology has ascended the ranks from the #6 issue in 2004.
C-suite Execs Clash When it Comes to Digital Spending
Lonely Brand
The C-suite is facing an uphill digital battle. A new study from McKinsey dubbed “Minding your digital business,” looks at how C-suite executives view three big trends in digital business:
• Big data and analytics
• Digital marketing and social media tools
• The use of new delivery platforms such as cloud computing and mobility
The study included responses from 1,469 CEOs, CFOs and CIOs. Executives hold digital business strategies in high regard; in fact, more than half of those surveyed say two of these trends – big data/analytics and digital marketing/social tools – are at least a top ten corporate priority. And they’re not turning to these devices as defensive tactic; instead, executives say their companies embrace these trends as “offensive strategic weapons.” According to the authors of the study, “about half of respondents indicate their organizations’ primary objective in addressing big data, digital marketing, or flexible platforms is using the technology to build a competitive advantage in their existing business.”
What CEOs Want From Their CMOs
Forrester, 4/21/11
What do CEOs want from Chief Marketing Officers (CMOs)? I asked that question on Forrester’s CMO community site, triggering some excellent comments. You can check it all out here.
The CMO must provide the basics: “Increase revenue, decrease costs, no embarrassments.” But what about the non-obvious?
1) Innovation. CEOs know that innovation usually lies outside of the company — in the free market of partners, inventors, new channels, and new technologies. Procter & Gamble plays this game brilliantly — partnering with AstraZeneca on Prilosec OTC, Clorox on Glad Wrap Press’n Seal, and with its customers on the redesign of Tampax. The CEO wants the CMO scouting the path ahead — outside of the four walls of the corporation.
Gartner Identifies Seven Major CEO Concerns CIOs Should Address
Gartner News Release, 10/20/10
Analysts Examine Latest Industry Trends During Gartner Symposium/ITxpo, October 17-21, in Orlando
With the increased reliance on IT from business leaders, it’s important for CIOs to understand the concerns of CEOs and the implications they may have on IT, according to Gartner, Inc. Gartner analysts have outlined the seven major concerns from CEOs that CIOs should address.
“Business leaders see very uncertain times ahead in 2011, and they must defend growth despite falling business and consumer confidence,” said Mark Raskino, vice president and Gartner Fellow.
Gartner analysts examined these CEO concerns during Gartner Symposium/ITxpo, being held here through October 21. The CEO concerns include: